When does long term SEO show ranking results? It takes time
for optimization to produce targeted traffic to your
website. Organic SEO requires time to take effect, just as
it takes time for your web pages to start showing up in the
search engine results.
Clients regularly ask me about the timing of a search engine
optimization campaign and when those results will be seen in
the search engine listings. A long term marketing campaign
based on search engine optimization takes time: patience is
the name of the game.
Optimization Timeframe
SEO's timeframe depends on a number of factors. Part of this
involves the accuracy of keyword phrase choices: is the
keyword phrase one your visitors would use to find your
product or website? If your keyword phrases are targeted to
your audience, you will gain optimum results. Did you use
Paid Inclusion and/or PPC services? The best combination for
success involves using a combination of SEO, Paid Inclusion
and PPC services. If you do not use Paid Inclusion or PPC,
using organic SEO only, it takes more time to achieve
results.
Paid Results
When you use Paid Inclusion or PPC (Pay-Per-Click) bidding,
your results show up sooner than traditional SEO. Paid
Inclusion submissions state the time-frame in which your
page will be indexed by the search engine robots when you
sign up for services. PPC bidding results show up as soon as
searchers start clicking on your PPC ads. This type of
search engine marketing requires an annual budget to renew
Paid Inclusion submissions and payment per month for PPC
click-through costs. If you are paying too much for your PPC
services, organic SEO combined with PPC often helps to keep
the prices down for the paid service. By generating
additional targeted traffic on those costly terms you may be
able to bring the bidding prices down in your PPC campaign
or even eliminate some keyword bidding.
The timeline given for paid submissions means the search
engines are generating income through this process. Paying
for results also gives you a guarantee the listings will be
relatively stable in the database.
Paid Inclusion submissions will always take precedence over
free submissions because the company makes money from Paid
Inclusion. For this reason most search engines will
implement free search engine submissions over a longer
period of time than paid submissions. When using SEO without
the paid submission choices, the process is the same but the
optimized pages take longer to be processed into the search
engine databases.
Organic SEO
Organic SEO works differently. The best reason to use
organic SEO is that it is a low-cost method to promote your
website. It can take up to three to six months to see the
full results of optimizing your website, especially if you
are only using organic optimization. The plus to an organic
approach is that once you optimize your pages, the main part
of the work is done. You may tweak your keywords and text
here and there, but unless you completely re-design your
pages, you have what you need in place to begin drawing in
targeted traffic. Continue checking your ranking status and
reading your log statistics, especially for new keywords
visitors are using to find your website.
When using free submissions, expect a three to six month
wait before seeing most of the long term results showing in
the search engine listings. If you build on a link
popularity program and have links pointing back to your
website, the search engine robots will find your website
through the links, eliminating the need for free
submissions. Look at it this way: you pay once for basic
optimization and over time the results improve to optimum
level. You don't have to keep paying for this service
because, unless search engine databases drops your free
submission pages (which is not often these days), you will
be visible and present to the search engine users when they
search on your targeted keyword phrases. Over time you
should see a progression in your ranking, depending on how
competitive your keyword phrases are.
Budget SEO
What if you can't afford Paid Inclusion or PPC services?
Organic SEO is a great way to increase targeted traffic to
your website over time. If you do not have a budget for Paid
Inclusion submissions and PPC programs, organic SEO will
give you good results if you are willing to wait instead of
gaining immediate results. Combine organic SEO with plenty
of good content and a solid link building program for
optimum results. Remember, the search engine listings may
entice visitors to come to your website, but you must give
them a reason to stay once they arrive. Build your content
to keep your new visitors at your website.
Patience Pays Off
Organic SEO is "common sense" promotion. Not a lot of fancy
bells and whistles, and it takes time. The addition of good
navigation, good content with your keyword phrases
throughout the pages and topical sites pointing links back
to your website equals long term success.
Practice patience when going organic for your SEO campaign.
It may take time but it will be worth the long term results
you reap.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
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