|
Author: Herman Drost Article source: http://search-network.com/. Used with author's permission.
Are you in a dilemma whether to create a mini site or a
content-based web site for your new product or service? The
purpose of creating a web site should be to attract visitors and
convert them to paying customers. Is a mini site with a few
pages enough to do this or should you spend more time and create
a content-based web site which contains many pages?
Let's look at some of the Pros and Cons:
Mini Sites
Pros
1. Easy to set up - you don't have to be a programmer these days
to create a mini site. Web site templates or software allow most
of the work to be done already.
2. Little time - you could create a mini site within one day if
you have your entire content ready to go.
3. Laser focused on selling one product or service - a mini site
can simply be one long sales page with an order button at the
end.
4. No distractions - customers are distracted by other options on
the web site. With no banners or links to other sites, the customer
can be directed to purchase immediately.
5. Inexpensive to create - if you use a free hosting account
(not recommended), you would just pay for registering a domain
name. Paid hosting services for a mini site can be acquired for
only $30/year.
Cons
1. Difficult for search engines to spider - a web site
containing many relevant pages of content will tend to rank
higher in the search engines than a one page mini site.
2. Lacks pages of content - mini sites often lack in-depth
information about their product or service.
3. Difficult to increase link popularity - getting links from
other web sites increases your link popularity. Webmasters form
other sites want to link to a web site which contains valuable
information that expands their visitors experience.
4. Less traffic - less pages means fewer chances for people to
find your site in the search engines, thereby limiting the
amount of traffic your web site receives.
Content-based web sites
Pros
1. Search engine friendly - creating a content-based page for
every targeted keyword will enable visitors to enter from
numerous points within your site.
2. Easy to acquire links from other sites - webmasters want to
link to web sites that will expand their visitors experience by
providing more information (ie articles) or simplify their tasks
(ie software).
3. Become an authority on your product or service - adding
pages of content related to your product, helps people to make
an informative decision before purchasing.
4. Lots of traffic - creating lots of keyword focused pages and
acquiring incoming and outgoing links to and from other sites
generates lots of free traffic.
Cons
1. Too many options - customers can become indecisive if their
are too many options to choose from.
2. Too many links to other web sites - this may take visitors
away from your site and not return. Ideally you want to keep
them at your site.
3. Can be expensive to build - content-based sites can cost
thousands of dollars to develop if you take into account the cost
of graphics and/or hiring someone to build it for you.
4. Takes a lot of time to develop the web site - building
content-based pages takes time. It may take several years to
create hundreds of content-based pages.
5. Attracts "tire kickers" - visitors want to look around to
glean free information but may never buy.
Conclusion:
Before you decide on what type of web site to develop, first
think of the purpose of your site. If you just need a sales page
and want to drive targeted traffic to your site using paid advertising
(ie paid per click search engines, ezine ads) then a mini site could
be sufficient.
If you plan on becoming an authority on your product or service
and want to attract lots of free search engine traffic, then a
content-based web site will serve you better.
Alternatively, you may create a combination of the two ie begin
with a mini site, leaving room to expand it to a larger content-based
web site in the future. Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com
Affordable Web Site Design and Low Cost Web Hosting
Subscribe to his "Marketing Tips" newsletter for more original
articles at:subscribe@isitebuild.com. You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
Strengthen the Immune System Naturally
"Among the most exciting applications of herbal medicine lie in treating abnormalities of the immune system. Clinical studies have shown that various herbal pro...
Six Ways to Save on Your Baby Shower
It's time to celebrate the baby! As Keepsake Favors' resident baby shower expert, I've learned how to plan a great party without draining your bank account. Her...
A Lonely Road For Opportunity Seekers
Like many of us in the "opportunity niche", we know we are going to make it. We know that it is just a matter of time before we use the right combination of the...
Strategic Marketing and Tactical Marketing Know The Differences And Profit
There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing "something good to say", then ...
Performance Contracts
I recall when I started out performing, I had a tabla gig at a festival in London and the agent who had then found me the gig asked me to sign a contract saying...
Media Relations: How to Get Your Letter to the Editor Published
The letters to the editor page is the second most read section of the newspaper, trailing only the front page. That page's real estate is highly coveted, but be...
Whats in it for me if I Hire A Coach?
When I meet someone and share that I am a Professional Coach, the response is usually, "What is a Coach?" As I am explaining , I can hear the other person's th...
Work Your Google AdSense to the Bone!
Want better results from your Google AdSense ads? It's easier then you think once you learn what it takes to be an AdSense scientist. This article provides yo...
How to Stay Motivated Despite Negative People
Getting motivated is sometimes easy enough to do, at least for short periods of time, but staying motivated can be a lot harder to do. And when you add into th...
Ozana Giusca Interview
Ozana Giusca is someone who knows how to spot an opportunity.
Why Every Freelance Writer Needs A Website
If you're serious about starting a freelance writing career, you're going to need a good website...
Involving Children in Labor and Birth
Do you wish to involve your children in your labor and birth? Here are some tips...
The American Age of Inflation is Over
This type of refrain is common. We often hear that this or that is ended - that such things only happen in the past, and that our new, more advanced time is abo...
Lingerie: What Not To Wear
Your lingerie, what goes under your clothes, is just as important as the clothes you wear and can dramatically affect how you look.
Casino Business Basics
Like any other enterprise, casinos focus on profit. However, their undertakings are varied and diverse than any other organization. The various activities in wh...
What Does It Take To Become An Internet Marketer?
Is desire all it takes to make it in the Internet Marketing Business? Well let's take a look and see...
Low-Carb Beef Stroganoff
Note: This is one of the many quick and easy beef recipes that tastes fabulous with minimal effort thanks largely to sour cream. You can fix this meal in less ...
Building an Ice House on Mars
There is ice at the Martian Poles, one of the poles has water ice in abundance. Such an ice over region could easily be converted into a habitat for a Martian C...
How to Find a Microenterprise Loan for Your Business
Looking for a loan to start your business, but don't have a lot of credit or collateral? You don't need a microscope, but you might want to start by thinking sm...
Discount Lift Tickets - Learn What Colorado Ski Resorts Do Not Want You To Know!
Tired of paying high prices for lift tickets at Colorado Ski Resorts? Local secrets on how to get the best deal at the most popular ski resorts in Colorado suc...
Motivation: More on the Power of Focus
Where we place our focus, the rest of our mind and emotions will follow. In the exercise, we learned that we only notice what we focus on. In the racing example...
Resume Falsification: Would You Lie On Your Resume?
Before you consider stretching the truth a little on your resume - or worse, lying about something like having a college degree or working for a particular empl...
Two Principles That Can Change Your Life Completely
First principle: You and the universe is one.
George Soros
No. 8 GEORGE SOROS
At least $60 million
|
Print this page