Marketing Flat? Is It Your Plan or Your Vision?

Navigation: Main page » Marketing

 Print this page Submit articleComment article

Author: Randall Madon

Article source: http://www.goarticles.com/. Used with author's permission.

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.

Introspection was of little help, after all I was polite, attentive and concerned for the customers situation and needs. What was the problem? Price, Presentation, my haircut?

The much lauded marketing genius Jay Abraham recently published his world view for business as follows:

1. Business Should be FUN.
2. Business Should Be EASY.
3. Business Should Be OBSCENELY PROFITABLE.
4. The People You Sell To Should Be Your GREAT FRIENDS.
5. You should be able to do it YOUR WAY.
6. The world is a 3D Movie and You Have the ONLY PAIR OF SPECIAL GLASSES.
7. It is FAR EASIER to Grow Your Business Geometrically, Than It is to Grow It Incrementally.

What a mind set, what a concept, can you even begin to wrap your mind around a world view for business that's anything like this?

When first exposed to this I became excited and did a little research. It didn't take long to discover that Jay Abraham is a modern day marketing marvel who has been the compelling force behind the phenomenal growth of over 12,000 businesses in more than 450 industries.

12,000 businesses, 450 industries.

I thought about this for a while and then it hit me...right between the eyes. Contained in this one phrase was the biggest reason for my frustration. I had complete and total tunnel vision.

I didn't have anything like a unique selling proposition, As a matter of fact everyone in my industry sold the same stuff at generally the same price and in much the same way as everyone else for the past 20 years. A simple look through the Yellow Pages confirmed this as fact.

Mine was a "me too" business, plain and simple.

Jay Abraham is a past master of a concept he calls "funnel vision". Like a scientist in the laboratory of business he has perfected the ability to load 12,000 businesses in over 450 seemingly unrelated industries into one end of his funnel and to synthesize the results obtained at the other end.

The result? Concepts that are standard marketing fare in some industries can be wildly unique and successful in others. This incredibly unique perspective allows Jay to command some of the highest fees going $5,000 per hour and $40,000 per day are his standard rates, and these have been more than willingly paid by some of the most high profile businessmen and organizations in the world!

Jay's tools, techniques and strategies are responsible for literally billions in increased revenues. Nobody does it better.

So ask the question of yourself. Do you have a me too business? If so you don't have to live with tunnel vision anymore.

Market Your Photography Business
A brief article highlighting the two principle directions of marketing a photography business. Pertains to those starting out or those who are unsure of their ...

Hair Extensions
The 5 W's Report on hair extensions: Who gets hair extensions, What are hair extensions, Why get hair extensions, Where do you get hair extensions and When can...

Dating Rules - Dress Nicely
Dating rules from the real life...

Your Resume Isnt About You
Do you know who your resume is really about? If you don't make it about the right person (or people), you're sunk.

Avocado - Ooh, What a Lovely Pear!
Many people avoid avocados thinking them to be fattening, but the truth is they are packed with Essential Fatty Acids (EFAs) which burn fat so actually they mak...

How To Make Money In Real Estate Without Buying Any Property: Become A Mortgage Broker
Learn why you should become a mortgage broker even if you have a good job...

Sunglasses – The Benefits of Wearing Shades
You can find many styles of sunglasses in stores today. These styles include everything from fashionably chic to practical and functional to groovy and retro. ...

WLS Patients Feeling Gassy & Bloated? Sugar Alcohol May Be To Blame
Sugar intake is a real concern for people who've had gastric bypass, in fact most patients fear sugar. Many patients turn to foods sweetened with sugar alcohols...

The Cheapest, Forget It !
For all you buyers out there who buy on price alone, beware your not long for your job. Start thinking about value rather than direct cost.

Home For The Holidays: Ask Yourself Some Questions
Annie easily slipped into becoming the sole caregiver of her parents. What started out as monthly grocery shopping for them, over the course of 2 years became a...

Employers - Protect Yourself from Custody Battles that Hold Your Company Hostage
Child custody? How'd that get to be an employer's concern? When an employee faces child custody litigation, it will effect their ability to do their job. And i...

Online Investing & Online Stock & Share Trading: Difficulty in Taking Stop Losses in the Market
TRADING METHODS: STOP LOSS

Wedding Preparation Blues
It's 2 months away from your remarriage to the love of your life and there is too much to do and too little time to do it in.

One Space or Two?
Let's talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a ...

Lyme Disease Treatment in Pets
Lyme disease can be treated with antibiotics, because the disease is caused by a bacterium that is introduced to your pet through a bite from a tick carrying th...

Taking Antidepressants? You Might Want to Read This
According to a report by Annette Foglino of Discover Magazine, leading researchers are making landmark discoveries on genetics, the link to depression and start...

Cyndy Violette - The New Face of Poker
Cyndy Violette is becoming the new face of the increasingly popular game of poker. Cyndy is leading the new breed of poker players...

Hypertension & High Blood Pressure: How To Improve Life Threatening Weight-Related Diseases
Hypertension can lead to dangerous conditions including heart failure (when the heart has to work too hard just to get the blood moving around the body), stroke...

Online Monument – An Ever-lasting Tribute to Your Departed Loved Ones
In the traditional way, a monument erected in the burial ground would be the most appropriate way to pay tribute to the departed. However beside so, there are a...

A Short Journey to Your Divine Self
Where is God? Religions ask us to have faith that God exists somewhere "out there". In this article I hope to lead you through a simple yet transformative exerc...

Weight Loss: A Work In Progress
Obesity is one of the more persistent health-related issues troubling Americans in this day and age. What is even more disturbing is the alarming rate that peop...

A Few Words on Affiliate Team Building
It might have been Vince Lombardi or some other famous coach who said, "There is no I in team." ( I was too lazy to look up the source of the quote;) I think th...

Learn To Fail - Its Good For You!
This article suggests that failing is a learning tool you need if you are to live a fulfilled life.

Summer Is Here! Consider Tackling Key Home Improvement Projects While The Weather Is Good!
As the weather gets nice and the days get longer so do lists of home improvement projects. Here are a few projects which are best done in the summer maximizing...