Reading Between The Lines In Annual Proxy Statements
Now that a large number of the proxy statements for public companies with fiscal years ending December 31, 2004 have been issued, those of us that scrutinize th...
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Questioning the Data of Demographic Off The Shelf Marketing Products
Entreprenuer launches tirade on the reality of Data base Problems in CD ROM Demographic Software.
Feature Your Benefits
Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic...
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem...
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