One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. You need one-a-day marketing vitamins.
Powerhouse Marketing With Persuasive Postcards The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort.
Reach Thousands of Your Prospects, Absolutely Free I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. Here's one technique I recently used that got my business great exposure and didn't cost me a dime!
What Does Your Logo Color Say About Your Business? Do colors really matter? Yes, they do. Different colors evoke different reactions and emotions. Make sure your logo mark, and all your other marketing materials communicate the personality tone of your business by learning what different colors mean.
Customers: The Key To Successful Marketing What can your prospects, customers and even your rejecters (those who visit but do not buy) teach you about successfully marketing your business? Everything! If you don't know why they buy or don't buy, and what they like and don't like about your business, product or service, you're going to have a hard time convincing them to do business with you.
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.
10 steps to promote your business Are you a small business or start up? Do you sometimes feel invisible? Here are ten low cost marketing ideas guaranteed to boost your profile.
8 Ways to Fill a Workshop in a Bum Economy Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be toug...
E-commerce : The Bottom of Pyramid Approach Bottom Of Pyramid (BOP) philosophy of Mr. C. K. Prahalad and e-commerce... How BOP thinking can change the way e-commerce companies, Internet marketers and advertisers perceive their model and how they can alter their campaign to build the trust between online community who is wary off the phishing, hacking, security of their personal data etc. which is stopping the boom of e-commerce industry.
Niche And Grow Rich Unless you've been living under an Internet rock, you've
probably heard the buzz about Niche Marketing. Right now
it's the hottest marketing topic online.
Logo Facts What makes one logo better than another?
Why do you need a logo?
How does your current logo stand up?
5 Ways to Market for Immediate Results If you want immediate results, you need to have a strategy to create sales consistently. Thus, you avoid the need all together to market for immediacy. I would rather have immediate results happening all the time, wouldn't you? So how do I continually grow sales? This article explains my Top 5 Ways to Market for Immediate Results.
Quick and Instant Marketing Soup Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord! The web site you just visited could be in Singapo...
Feature Your Benefits Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic...
The Top 10 Ways to Add Extra Value Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while othe...
5 Super Effective Tips To Kill Depression Being lonely is a normal part of our everyday lives. We get sad when we fail in our exams, when we're rejected by the person we love, or when someone very clos...
Establishing Your Web Presence Part of the success of most home-based businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, an...
Forgiving The interesting thing about choosing not to forgive, is that it hurts us more than anyone else. Your inability to forgive anything or anyone in your world may h...
Writing the Serious Novel How to write a serious novel without trying too hard. A writer's explanation of the process.
3 Steps To Immediately Increase Sales Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downtur...
Celebrity Birthstone Jewelry It seems that birthstone jewelry isn't just for us normal folk, celebrities have been seen jumping on the birthstone jewelry wagon. They claim it has more of a...
Networking: 5 Fantastic Ways To Network Effectively Don't miss out on golden opportunities to become acquainted with those who can help you personally and professionally. Follow my list and you'll be utilizing a...
Tips and Tricks for Legal Debt Collections If a customer owes your local business money, it's hard not to feel angry, like you want to do anything possible to get your money back.
Dating Strategies and Tactics To find a long term relationship, you must go after
it. It probably isn't going to fall into your lap.
What is Gluten and Why does it Matter? Gluten is a substance made up of the proteins found in wheat flour that gives bread its structure, strength, and texture. Without these marvelous little protei...
Painless Marketing for People Who Hate to Market Face it…you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (market...
