Why You Buy Why do existing Mercedes owners pay $7,000 more for the same car as new buyers? The latest research shows that we aren't as rational as we think. Profit and protect yourself with the latest findings of behavioral economics.
Packaging Trends You Cannot Overlook (part #1): What is driving the way we shop and purchase products? What is
contributing to the downsizing of product size? Take a look at
these trends. You may need to reconsider your package's
effectiveness.
10 Packaging Tips That Will Make Consumers Buy Your Product The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.
Market Planning -- Getting the Word Out Market planning is the hands-on road map for growing your business. It's the "what, when, where, and to whom" of selling--the way to coordinate your career goals and business plan with your sales activities to be sure you're effective, efficient and profitable.
How Gratitude Works Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:
Whats Your Marketing Weak Link? Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the sale, makes your marketing program inefficient and causes you to lose money.
Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very few businesses actually take proactive steps to nurture the progress of a sale. In sales and marketing, as in life, preparation makes a world of difference.
Linking Features & Benefits By linking features and benefits, we give ourselves an opportunity to understand and construct effective messages, for both marketing and other purposes.
Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.
Catalogs are Selling Machines If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers.
Read Your Markets Mind - 3 Great Market Research Resources Starting a new online business, developing a new product,
launching a new marketing campaign, buying advertising
can all depend on how well you are able to research your
market. With these 3 killer market research resources, you
can read your market's mind.
Generational Marketing Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing.
Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program.
A Perfect Partnership for Business Socially Responsibility Marketing or sponsorship if you will, is a perfect collaboration in consdiering the similarities that entrpreneurs and non-profits have in common. Socially Responsiblity Marketing is value-driven, highly motivate, creative risk takers. It's a investment or partnership between two parties who work together for a mutual benefit.
Making Your Mark With The Millennials The generational cohort spawned by the Baby Boomers is variously referred to by sociologists as "Generation Y," "Cyberboomers," the "Echo Boom" or the "Millennial Generation"---or more simply, "The Millennials." Weaned on digital technology in the midst of the information age (they could surf the Net before they could walk), these young folks are introspective, highly critical, and mighty independent (they make cold, calculating Gen-Xers seem warm and fuzzy by comparison).
What is the Success Lesson in this Story? One of my clients gave me permission to tell you his story. Jim called me 9 months ago and asked for help. For the last 5 years Jim desperately wanted to leav...
Weight Lifting 101 WHY WEIGHT LIFTING? What's the one thing that you can do to lose weight, re-shape your body, improve muscle tone, become stronger, fight off osteoporosis, lower...
Motivation and Setting Your Goals Goal setting is the true secret to success in any area of life. But although setting a goal may seem simple, achieving it is usually another question altogether...
The Myth of 100% Complete Processed Pet Foods Every day, people by the millions pour food from a package into their pet's bowl. Day in and day out, meal after meal, pets get the same fare. Furthermore, manu...
Survival Strategies Top ten strategies to not only survive but prosper as an entrepreneur.
To Thine Own Self Direct Answers - Column for the week of December 6, 2004 Someone gave me a bit of advice, and I'm doing my best to get my head wrapped around it, trying to unde...
Business Innovation – Effective Team Structures The fact that the sum of ideas produced by individuals working alone is greater than the number of ideas produced by those individuals working in a group, is an...
Secrets of a Happy Marriage ...in a group last year, in the midst of a huge discussion about the perils and pitfalls of marriage one of the group members said,
A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a...
No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? To answer...
How to Manage a Big Writing Project This article provides some fundamental advice about writing a book, screenplay, stage play, or other big project.
Funky Garden Plants 2 What's a perennial garden plant that blooms in the winter? A hellebore! It is an outdoor plant that is shocking to see blooming sometimes in the snow. There ar...
Hey Guitar Players! Can You Play the Blues? There's a lot more to playing the blues than the 12 bar progression. This article stresses the importance of familiarising yourself with all blues progressions...
Policy Separated from Politics Here is Noam Chomsky making a most important connection. Politics has become something totally absurd. We see Mr. Chomsky makes a good case for something quite ...
Measuring Your Way to Successful Outcomes! Companies who have introduced performance management cultures into their organizations have been found to have higher profits and stronger market performance. W...
Going the Extra Mile and Getting Referrals Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra m...
Home Organizing Tips & Gizmos Staying organized can be a constant battle. These organizing tips should help you in various areas of your home, even if you are "organizationally challenged".
What Would You Do For a Klondike Bar? Unfortunately, the words "diet" and "cheating" go hand in hand. When you say, "I'm on a DIET", it usually means you are depriving yourself of something. Diets...
