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How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customer...

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that ...

Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of w...

Growing Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are import...

Positioning For Success
According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the fi...

Writing To Overpower Your Competition
Once you understand that your customers always have other options, you have a greater advantage when it comes to copywriting. You can recognize the full range of companies/products/services your customers have before them and can position yourself as the only logical choice.

Winning At Business With Your Marketing Game Plan
To be successful in marketing your business you need more than just a collection of marketing tactics, you need a strategy and a game plan.

What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

Writing A Marketing Strategy
It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan. This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results.

Attract Your Dream Customer
You can develop specific strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.

Who Is Your Market and Where Are They?
An important part of planning your business is to know who will use your products/services.

There’s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think. Obviously you need to keep track of response from each marketing campaign you do so that you can weed out unsuccessful campaigns and strengthen successful ones.

Postcard Marketing Done Right
For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

Postcards – Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated - read on and you'll discover what it is.

Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist?

What the Heck is a Campaign and Why Do I Need to Do One?

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
A fun-reading article about simple ways and strategies for letters, post cards, newsletters, testimonials, referrals. Originally written for the insurance industry, but applies to almost industry.

Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.

Promotional Products
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.

Developing a Contact List- Part One
One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.

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