Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with. Here I'm NOT referring to Product, Price, Place, Promotion and Package! But I'm talking about the FR...
Maximum Marketing - Minimum Budget Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a pr...
Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Let me...
Itchin For Some Nichin The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Nam...
Do You Know Where Your Marketing Dollars Are Going? Learn how to easily and simply track your marketing dollars. Stop throwing away your hard earned money. Discover which of your advertising campaigns are paying off and which are not.
Are Your Prospects Walking Out on You? Ever wonder how your prospects will react to a new direct response piece or campaign? Will the copy resonate with them? Will they feel compelled to act quickly? Or will the piece just end up in the recycling bin or "Delete" folder? Not only are these common concerns -- they're also very legitimate. If you fail to look at the copy from a prospect's point of view, you're taking unnecessary risks. Possibly even wasting precious marketing dollars.
Where Are Your Leads Coming From? Every lead has a "source" -- something that drove that individual to contact your company. Whether it is a clear, obvious reason, or a combination of reasons, if you fail to properly classify the inquiry's source, you will invariably end up with flawed data. And flawed data can lead to poor marketing decisions. Here's a simple, proven lead classification system you can use to eliminate this problem.
Marketing Tips - Ten Quick Marketing Actions Do you have trouble getting to your marketing activities? Are you so busy that there never seems as though there is enough time? Do you just procrastinate because the task seems so daunting? Here is a list of 10 ideas that don't take much time and can yield big results.
Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives.
Marketing On The Cheap: Speak Out! No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take your business, your product and yourself, either directly or indirectly, out of the office or store and onto the local speakers' circuit. Don't have one in your area? Think again.
Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.
Lead Generation: What Is It worth? Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.
Marketing Miracles - Do They Just Happen? A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.
Overview on Qualitative Data Collection Techniques in International Marketing Research When thinking of market research, surveys are most likely the first technique that comes to one's mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.
Motivating Shoppers with Online Coupons (Part 2 of 2) In part 1 we discussed the benefits of using online coupons to motivate buyers in your marketing efforts. Now we'll talk about the additional benefits of creating special coupon landing pages and utilizing affiliates to promote your sales.
Why Market Research Will Help Your Business You don't have to hire big expensive market research firms. It's easy to gather and evaluate information on your own, with no cost.
Professional SEO: Hand Off to Bob or Outsource the Job Professional SEO can be performed effectively in-house or outsourced. However, there are several criteria you should consider before attempting to perform searc...
Its All About The Leads: Publishing to Capture Profits There's more to publishing interesting content than collecting checks from Google. People are leaving a lot of money on the table and selling the leads their s...
Mortgage Leads, Where to Begin If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain...
E-commerce Taxation The means and types of businesses have transformed with advent of era of e-commerce, resulting in global seller and buyer. The Internet offers consumer choice, ...
Ten Business Reasons Why Asking for Help Works When you are in charge of a team, or a business, it is easy to fall into the trap of being invincible. Asking for help is something that's easy to do - yet, to ...
Improving Your Inter-Company Communications At No Cost It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same...
Database Driven Website What would you do if you wanted to portray a collection of structured data through your website?
The Secrets of Cold Tables It's not hard to find a cold table. Just look for quiet tables with lots of empty spaces and somber looking people with just a few chips in front of them. You ...
Selling with Purpose What is it about selling that makes you afraid? Do you get nervous at the hint of having to sell? Is it the fear of rejection that scares you? Is it the fear...
Westie Merchandise that Benefits your Dog There are many places to find Westie merchandise, but before you make a purchase for yourself or your Westie, consider first a retailer or non-profit organizati...
Using Push Reel Mowers If you're not familiar with push reel mowers or if you haven't used one since "back in the day", there are a few points you should be aware of before using a pu...
Orienting Ourselves with Pantothenic Acid Vitamin B5, also known as pantothenic acid is useful to the body through many ways. It is a member of the nutritionally elite group of eight vitamins collective...
The Springtime of Your Career Spring gets promoted as a time of new beginnings -- and it's a fragile season. Buds appear on trees, only to become leaves in a matter of days. Cherry blossoms,...
How to Make Big Money Safely in Stock Market Value investing is the proven safe method to make big money in the stock market. This article explains how and why this is the case and what's benefit of value ...
Budget the Luxuries First! Strictly speaking, his advice was preceded by another Heinlein maxim as well. "Sovereign ingredient for a happy marriage: Pay cash or do without. Interest char...
How Cats With Feline Diabetes Can Lead A Happy Life "Your cat has feline diabetes." If this is your vet's message after examining your beloved friend, it will come as a shock. Yes, your cat has a serious disease....
Sinus Infection - Sinusitis Have you ever wondered if you have a sinus infection? Do you know the symptoms of sinusitis? With millions of people affected each year, here are some things ...
