The 10 Cornerstone Principles of Marketing Marketing results are only as powerful as your marketing
systems. To build your marketing system you need to be able
to do four things: attract, convert, leverage and retain.
With these four accomplishments and the practice of the 10
Cornerstone Principles of Marketing, success will come.
Here are the 10 Cornerstone Principles to Marketing Success
What Are You Fishing With? Lure, Bait and Gear A 10-step exercise that will help service professionals
find out who they are attracting and why they might not
be attracting their ideal clients.
20 Tricks to Help Get That Envelope Opened When your envelopes aren't opened, you can't make money! Before
you can get an order, the recipient of your mailing package must
first open the envelope. Unfortunately, many recipients of
direct mail simply discard the material without opening the
envelope. With the following methods, you will have a substantial reduction in the number of unopened envelopes and a pleasantly profitable increase in sales.
Will Googles Gmail spell trouble for Email Marketing. We wait with baited breath for the anticipated launch of
Google's Gmail - a fre*e email account, capable of storing
50,000 short, text only messages. That was not a misprint.
Your inbox would be a full gigabyte (1000mb's) of emails.
Do You Get Attention With Your 30-Second Introduction? It's one of the most important marketing tools you can have in your toolbox. Are you prepared with a crisp, concise, and powerful statement to introduce yourself at that next networking function, or to answer the question, "what do you do?"
Want To Be A Stronger Marketer? Work Your Marketing Muscles! You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles...
Five Tips to Make Your Marketing More Creative Same old same old just doesn't cut it any more. To make your marketing stand out you need to get creative. Here some fun tips that will help you do just that - stand out from the crowd!
How to Critique Your Own Yellow Page Ad Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.
7 Ways to Evaluate Your Marketing Plan No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing.
If You Do No Other Preparation You know the saying, "If you're failing to plan, you're planning to fail." Far too often we see small businesses rush in to marketing without proper planning or preparation. If you do no other preparation, I suggest you spend some time defining who your best clients are.
Two of the Biggest Hurdles If we know we need to be marketing our small business consistently, then why don't we? Understand the hurdles that keep us from great marketing so we can plan to go around or over them.
Independent Professionals: What Stands Between You and Your Artist Statement? How do you write about yourself, and what you do, so it compells and
engages your market? Artists have this problem built into their careers
with the required Artist Statement. But all professionals have the same
problem with their "About Me" web page. Here are "8 Easy Steps on
How To Write About Yourself" for artists and independent professionals.
Sawbones An odd and unexpected airport encounter with a horse and human masseuse teaches the author about the secret to career happiness.
Coping with Tragedy and Loss Adapted from the best-selling book, I Wasn't Ready to Say Goodbye, Brook Noel and Pamela D. Blair share tips for how to cope in the aftermath of tragedy.
2 Simple Steps to Effective Weight Loss It's agreed that if you raise the amount of calories you burn and watch what you eat, both the food and the portions, you'll eventually start losing weight. Don...
Online Business- What Makes It a Success! Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by var...
Countering the False Notion that Six Sigma is Elitist Thousand of ways to fail and always convenient to blame the
tool. The failure is the fault of a lack of planning and
training. In an unplanned organization th...
Optimism - Explore The Possibility Optimism produces a better life. We can learn to be more optimistic by practicing 'possibility thinking' and 'possibility feeling'.
The Best Breastfeeding Advice I Ever Got The best advice I ever got on breastfeeding came from my own Mom...I hope they help you have a happier breastfeeding experience.
Why Suppliers Should Use B2B Exchanges Business to business e-commerce is on the rise! Worldwide B2B
e-commerce revenues are estimated to reach around US$ 2 trillion
in 2004. This is a significant ...
Health Care Costs – Can Your Diet Control Them? Whether or not we can decide what the problem is with health care costs, there are some things that you can do to reduce the chance that you will have to rely o...
5 Ways to Promote Affiliate Programs After having chosen several programs to join, you probably realize that customers won't knock on your door - you have to come to them. By promoting your affi...
Print On Demand Questions Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is st...
Poor Performance - Fix it by Coaching The goal is to achieve a change in behaviour that the team member is committed to and helps you achieve your outcomes...
How To Type A Resume For Employers Learning how to type a resume may feel like a daunting task. Even the most affluent writers have asked themselves, how to type a mind-blowing resume. Follow t...
Poker Americans play Poker in many places such as in casino card rooms, online and at home. It is estimated over $170 million in bets are made through online casinos ...
Hot Apple Pie - The American Apple Pie Legacy While each country might have its own preferred style, "American Style" apple pie includes your basic pie with apples in it, spiced up with cinnamon and/or nutm...
The History and Achievements of the Hubble Telescope The Hubble Telescope is famous worldwide for
its amazing images of the universe. Congress
in 1977 voted to fund a project to construct the
Hubble. Completion of...
A Freelancers Journey, Part One Freelancer Kristin Johnson provides regular tips in musings on a career as a freelance writer.
Refinance Your Home Mortgage Online Article describes how consumers are increasing their usage of the Internet to refinance first and second mortgages and provides insight into how to protect your...
