Marketing Operations Elevates Public Relations and Communications Professionals Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.
Getting Your Marketing Message Across with CD Business Cards CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers There's a great tendency to assume that people only see us
from the front, as when we look at them and shake hands.
Not true. Visitors usually see us first from the side, and then
decide to approach us.
Promotional Pen - A Pen by any other Name… Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it...
Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.
Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.
Funnel Your Way to Marketing Success Regardless of what marketing communications you use, make sure you are moving people into a protected relationship with your business.
How to Avoid the Line Extension Trap Extending your brand name to other lines seems like a good idea - but it is a trap to be avoided at all costs...
Let It Ring Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship. Well, I'm mad and I'm not going to take it anymore. Here are some ways to combat telespammers.
What Your Customers Want Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble. It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.
Using Business and Greeting Cards Effectively The business card and greeting card are two effective ways to build and strengthen the relationships you have with your customers, which will ultimately result in more business for you. Here are some tips for using them effectively.
Mail Can Make You Money Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now. Your key to success in direct mail is "List, List, List."
Marketing to Women -- Can I Buy You A Clue? A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.
Ten Breakthrough Marketing Ideas 10 Breakthrough ideas for Marketing your Business. It is very handy when looking for new ways to market your business.
Translation and Your International E-Commerce Strategy Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $2 million a site is doing in domestic sales, they're leaving another $1 million on the table in international sales if they're not making themselves easily available."
A Guide to Brochure Printing Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.
Money Making Real Estate Marketing Ideas Real estate marketing does not have to be
expensive, complicated, or sophisticated. Sometimes, plain,
simple, direct and to the point makes lasting impressions
that result in increased business opportunities and more
income.
Why Go Hairless? Will Laser Hair Removal Work For You? There has always been pressure on women to be free of body hair, but with the recent metro sexual trend men are now facing pressure to be hair free from the nec...
Beware of Bogus Credit Repair Companies! So-called "credit repair" companies claim they can remove negative information from credit reports. Advertising as "Credit Advisors," "Credit Rating Correction ...
With Vacation Rentals You Can Stay For a Long Time Vacation rentals are an option when you plan to go on a vacation and stay for any length of time. For example, Florida has the basic strategy of finding what th...
How Foreclosures Can Be Stopped With Facts The foreclosure rate has been steadily increasing this year. The rate might continue to increase if the job market slows and we see a general slow down in the e...
Preparing For Your Media Interview Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interv...
Complete Self Acceptance One of the most important parts of Personal Mastery is 'Self Acceptance'. This is much more than the usual 'self esteem' issues that we hear about, although tha...
Tempest in a Tea Cup, Wisdom in a Sake Cup What an oxymoron the Physicians Committee for Responsible Medicine has turned out to be. This vegan organization has one colossal ax to grind with their archriv...
First Time Home Owner Mortgage Loans If you are a first time home owner, there are many options available to you when applying for a mortgage loan.
Putting Causing You Some Problems? You can be the greatest golfer alive but if you have trouble when it comes to putting, it doesn't matter. Maybe you just need some golf putting tips. Golf put...
Tips for Attending Gemstone Shows Avoid blowing your budget by defining your market and planning your gemstone purchases in advance...
My Winning Formula Possibly the simplest roulette system you have ever seen (And how to profit without gambling a single cent of your own money)...
What is Confident Rapport? The majority of theories on how to pick up girls were compiled by guys who had problems with women and tried to get better. Therein lies the very nature of the ...
The 7 Trumpet Judgments This article will deal with the next set of judgments called the 7 Trumpet Judgments. Things will now go from bad to worse compared to what just happened with t...
Food Addiciton! "Hi, I have had a weight problem all my life. But I think it is more of a pleasure problem It is also a self esteem of issue. Food was always a reward or "to ke...
Search Engine Traffic: Winning With Content The long-term strategy to succeed at the search engines is to focus on adding unique content to your site, consistently. Visitors to search engines are looking ...
The Power of Newsletters When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"
What is your Motto? A motto is something everyone should have. Every major company has one. For example, Nike "Just Do It" and GE "Quality". This articles discusses the importance ...
