Identifying, Creating and Using Your USP? If you are in business and don't have a USP you're in trouble. Don't know what a USP is ... even more trouble. Read on to find out what a USP is and how it helps your business.
Creating a Marketing Plan for Your Website Have you created a marketing plan for your Website? If not, it is time to think about creating one. Article explains why creating a marketing plan is important and details a step-by-step creation process.
Brainstorming Techniques as New Product Development Strategies When developing new products and strategies, coming up with unique ideas is often a struggle. Article explains two brainstorming techniques to use when developing new products and marketing strategies.
10 Tips to Grow Your Business Plain & Simple Recently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that "2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years." The language they use is almost as scary as the statistics themselves. This article provides tips to help you develop and grow a strong, solid business foundation.
Marketing to Success on a ZERO Budget How you can build a business you love and replace your income using ZERO DOLLAR MARKETING STRATEGIES. This article was written by Rachael Bermingham Australian business woman and intuitive marketing strategist who built a successful marketing coaching business and replaced her previous income by using the zero and low cost marketing strategies that she now teaches to others.
Four Keys For Successful Foundation and Corporate Fundraising In this environment of fewer dollars and more nonprofits, your fundraising must be as effective as possible. Stop using a shot-gun approach and starting using a targeted approach based on a match between your donors' desires and your needs. Four key strategies will improve your success.
Getting Into Marketing Momentum ... The Accelerated Way Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? Denise Corcoran -- Business Results Coach and Strategic Consultant -- will share with you the 5 power marketing principles for getting your business into high gear.
Networking Events – Lose the Fear and Gain the Benefits Networking is an important part of helping any business or organization grow. If the thought of networking makes you sweat or you enjoy networking and could use a fresh perspective - this article is for you. You will learn one key to maximizing your networking efforts.
Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.
Using a Contact List Profitably Part One In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.
Using a Contact List Profitably- Part Two Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time.
Choosing Networking Functions Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.
How Would You Handle This? We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.
10 Effective Ice Breaking Questions Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where talking business might be considered tacky. Will I be considered a 'hard sell' type of salesperson for talking about my business at a social gathering?
How Can I Break Into Cliques? Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"?
So What Do You Do? Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.
Networking the Media The media is a business's absolute best friend. It is THE
source of information distribution to the masses. Even "bad"
press has been known to stimulate business.
Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. But if you believe the legends about vampires, they do have one important thing in common with your customers . . .
5 Ways to Give Your Web Site a Big-Company Look and Feel We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym When I first joined Gold's two years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.
Italics Part 1 - Do You Need to Use Italics? Before you hit "CRTL+I" in your word processor and add yet more italics to your scene... stop and think. Do you really need them? What effect does the over-use ...
Make Your Own HGH - While You Sleep! Have you been spammed with HGH ads? Read all the promises about the "fountain of youth", better skin, better health, less body fat, and all the rest of it? Worr...
Screenwriting – The Lone Wolf Story Structure Template Story Structure Templates are the fastest way to write screenplays. One of the most well known and often used templates, which goes beyond three and four act st...
Make Your Communication Come Alive How-to on design and layout that will make your written communication come alive and your message immediately apparent.
Your Online Newsroom: How to Give Reporters a Tip Most websites are good about posting their latest news and press releases. Reporters come to the site, see what's already been announced, get what they need and...
I Want That Hill! "You see a huge hill ahead of you and you are excited. You want that hill! You can't wait to ride it!" These are the words of my teacher as she leads the 8:4...
Great Century, by George George Burns' career could have ended as early as 1958, when his wife Gracie Allen retired from Show business. Burns continued the show after Allen retired, bu...
Romantic Relationships: An Internal Process If you grew up in the 80s like I did, you might remember the group Depeche Mode and their hit "Just Can't Get Enough." It is a song about being obsessed with th...
Moneys Sad Lack of Intrinsic Value Many of us, including myself, often lost sight of the fact that money is a means to an end, not an end in itself. It has no intrinsic value. It is only worth th...
Bailiffs & Council Tax - Knowing What To Do Council Tax and Poll Tax are usually collected by private firms of bailiffs on behalf of your local council. They try to take your goods away and sell them, usu...
Protecting Your Identity On The Internet Afraid that someone is monitoring your PC or installed a keylogger to record every single keystroke? Find out which tools you need to get to make sure you are ...
How to Ask For a Salary Increase and Get Your Raise Feeling overworked and underpaid? If you're starting to feel
like you deserve a raise, here are eight DO's and DON'Ts to build
your confidence and tact (and wha...
The Real Cost of a Bad Habit What is the value of a good habit? Developing the right financial habits and will take you a long way. Little decisions add up to BIG expenses. Makes sure to ...
A Better Hope for Alcohol & Drug Problems People with alcohol and drug problems have been done a disservice by being labeled "diseased." Although that viewpoint has helped caregivers become more compas...
Finding the Right Credit Card There are so many credit cards out there to choose from that deciding which one to get can feel really daunting. What makes one offer better than the hundreds o...
