Put Your Calendar To Work Every organization should create an annual PR and marketing calendar so that it can avoid the World Series' of the world, as well as take advantage of dates of significance. With a couple of months left in 2005, now is a good time to begin filling out your 2006 calendar.
Ammo, Ammo, Ammo All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider.
Is Your Marketing Missing The Cookie Factor Your marketing sure could do with this X factor. The psychology of humans is based partly on something for nothing. Find out how you can use this to your advantage! And, How can you apply this simple marketing strategy and psychological principle to rake in some big bucks?
Embrace Your Differences - Promote That Examples, ideas and tips on hhe key factor of business success: branding: how to differentiate your business and promote just that--with this unique method. Includes tips from business, community, political, sports and education leaders on business ethics and branding in an entirely new way.
The New Marketing Manager & Exhibit Design What happens when the new Marketing Manager decides to
throw out the existing trade show exhibit. If the new broom
sweeps clean and it does not work, what went wrong? Here
are 5 Tips to avoid this problem.
FTC Violates Their Own New BUZZ-Marketing Law The Federal Trade Commission FTC is constantly violating its own BUZZ Marketing law, by giving preferential treatment to groups, which "BUZZ" their enforcement actions. In fact they totally looked the other way when the Better Business Bureau used false and misleading sales tactics in order sign up and charge small businesses $300 plus dollars to join the BBB or Better Business Bureau.
The Relationship Between Marketing Bang and Company Image Developing the right message to convey to the public is crucial for small businesses trying to break through the advertising clutter. Here are some valuable tips on doing it better...
Your Reputation - Take It Seriously In today's business world it's your greatest assets but is very difficult to earn and very easy to detroy... if you're serious about growing your business, take your reputation very seriously. Here's how...
The Science of Marketing Why is "science" such an important concept in marketing? Simply said, it's where it begins... but don't be intimidated by the title... it's all about knowledge.
How To Handle No-Show Joint Venture Partners "No-show" is the polite term for joint venture partners who make empty promises. Ever come across them? They are the all-talk-and-no-action types who seem to have all the enthusiasm in the world to joint venture with you in the beginning.
Should You be Using OPGI? I use OPGI. Lots of the leading marketers use OPGI. Maybe you could use OPGI. What the heck is OPGI? I'm so glad you asked.
Two Strong Weapons for Business Popularity Part 1 Many people think that writing of press releases is only for professional PR specialists and marketing people. This article shows you how easy is it to write your own press release. The next article will show you how to use search engines to promote your business with the help of press releases.
Marketing Strategy: 7 Steps to Market Segmentation Business and Marketing innovation is what drives a company's success - the more competitive the markets get, the more important it is for a business to show and employ creativity.
10 Simple Tactics To Improve Your Business These ten simple tactics are just that, simple. Each one is a nil cost or low cost ways to improve your business and together they form a formidable armory of weapons at your disposal to make your business grow.
The 3 1/2 Ways to Grow Any Business Learn the ONLY 3 1/2 ways to grow ANY business... regardless of size, industry or location. Don't undermine the growth of your business by focusing your attention on getting new customers all the time... it's a costly and very risky strategy! Read more...
Marketing: The Value of Your Own Experience Regardless of our industry or profession we all have one thing in common... we're consumers. So why don't more of us use our own experiences - both bad and good- to help guide our business decisions? Trust your own experiences... they're invaluable.
Why Marketing is Like Fishing I love fishing; it's relaxing, fun and always a challenge. I don't fish in tournaments because I don't know how to catch game fish in a consistent way. For me, entering fishing tournaments would be a waste of time and money. There are those, however, who study every aspect of a particular fish, practice casting, and know their target so well, that they consistently pull in "the big ones" and win the tournaments. It seems the same thing happens in business.
Getting Started_Creating a Business Plan You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it
Differentiation – Smart Marketing Strategies for the Solo Entrepreneur Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer's confidence in you!
Searching For Your Calling – Quest or Curse? Judging by the extraordinarily positive reader response to Po Bronson's What Should I Do With My Life?, people are aching for a sympathetic outlook on their st...
How to Make Gooey Grits Cake I was intrigued when I came across this unusual dessert recipe. Now, ordinarily, I wouldn't think that a dessert containing grits, of all things, would be appea...
Know Your Muscles - The Lower Body Training specific body parts can only truly be effective if you recognize and understand the role of the individual muscles. This article examines the muscles t...
10 Simple Tips For Attaining Wealth What with the millions of words printed every day about "How To Achieve Success," why aren't there more new millionaires.
Online Benefits for Craft Businesses The internet has an endless number of benefits for craftspeople, not just as a medium for selling the end product but for each step that leads to sales. The ide...
Wheres My Mother of The Year Award? Every wonder how you make it through each demanding day as a mom of small children? You are not alone with wondering if someone will notice all your efforts, y...
Reversible Decorating For Your Kitchen When you think of decorating a kitchen, you probably picture expensive cabinets or counter tops but making a big change doesn't have to include a major overhaul...
You Are A Diamond So Scrapbook About Yourself Reaffirm the goodness within yourself and share with others the diamond in you by scrapbooking about yourself. There are glowing benefits to creating scrapbooks...
Impress Your Date: Proper Grooming Tips For Him So you have scored the date, she has agreed to go out with you. Now the preparation begins. If you think that you can just show up for the all-important first d...
Reporting Internet Scams Don't know where to report an Internet scam? Here is where you can report it and do something about it.
Heraldry in the Crafts--Why Not Specialize? The art of heraldry, in today's world, is almost entirely decorative in its functions. It would seem to make sense, therefore, if more people in the crafts made...
How to Make the Most of Franchise Exhibitions During the year there are numerous franchise exhibitions and seminars a potential franchisee can visit. The Franchise Magazine's Stuart Anderson shares some adv...
The Right Time and Place When is it appropriate to help another? What can you do if one does not ask you for your help and you still want to help? How far do you go to let people know t...
How to become a Career Coach for Profit An excellent career coach can help you tap out your unique skills, talents and aptitude to help you develop in the career of your choice. He helps you to modify...
Online Roulette – A Brief History The term "Roulette" is French and in essence it means "small wheel". While it may seem that because "Roulette" is a French word that the game itself comes from ...
+ Persistence = It is hard to win the race if you quit before you reach the finish line.
How to Write a Sizzling Sales Letter, Part 1 When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has c...
