Set Your Business Apart With A Unique Selling Proposition How can you elevate yourself or your company to a position of notable superiority over the competition? By having a unique selling proposition. A unique selling proposition offers your prospect or customer a unique and distinctive benefit or advantage above and beyond that of your competition.
Seven Common Marketing Problems Solved by Marketing Operations Corporate marketing groups - especially bandwidth-challenged small-to-midsized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking ends up leaving many promising companies in the dust, or at least handicapped at the starting gate. To address this issue, Marketing Operations has emerged as an important discipline for improving performance and measuring ROI. Admired technology companies (like Intel, IBM and Amazon) have refined and fine-tuned their marketing organization with an operational focus, and SMBs can benefit from their experience...
Seven Secrets For Building Customer Loyalty In Your Restaurant Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. Here are seven strategies for getting your customers to come back again and again.
Sex Sells… Or Does It? After all, sex sells. It's one of those marketing 'facts' that everybody knows. Certainly the media reinforces this idea, bombarding us with dozens of scantily-clad women in every possible commercial outlet, hawking everything from light beer to garden tractors.
Shine a Spotlight on Your Professional Service Firm As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.
Should You be Using OPGI? I use OPGI. Lots of the leading marketers use OPGI. Maybe you could use OPGI. What the heck is OPGI? I'm so glad you asked.
Should You Clap For Your Customers? Have you ever tried to clap for your audience, your clients, or for customers? What was their rection? You have not tried it. The time has come for you to do so because, to sell more and increase market share in these turbulent times, you have to reverse the than-you order by clapping for your audience, your customers. It is a unique marketing communications style that yields great results.
Sign Holders Sign Holders are the #1 used Marketing Display in America. The Take One Holder has been around for years and is used in all areas of retail marketing for information distribution.
Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working.
Simple Marketing Idea - Big Marketing Results! Sometimes the simplest marketing ideas can produce the greatest results. Here's one that is the very best way to start generating more word-of-mouth business consistently.
Simple Marketing Strategies Versus an SEO Line of Attack! Every day we are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks on the Internet this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags.
Six Essential Principles for Marketing to Women Business Owners If you have a product or service you'd like to sell to women business owners, you'll be wise to keep these six essential principles for marketing to women business owners in mind as you proceed. It's not easy to get in the good graces of women entrepreneurs, but once you do, you'll be sitting pretty.
Six Ways To Attract New Customers To Your Restaurant You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors.
Small Business Bonzai Marketing Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people.
Small Business Marketing Help #1: The Diary An Angry Ad-Man This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won't name the client, the station, or even the market this happened in. Read This Now!!!
Small Business Marketing Plans Are Bad For Business If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!!
Why You Shouldnt Bet in Poker One of the basic things a beginning poker player learns is their basic options when it is their turn to bet.
Thanksgiving Traditions How do you spend Thanksgiving? The following accounts outlining the traditions of several New Jersey families may just warm your heart or at least inspire you t...
Managing Stress Do you ever feel stressed? Is stress a regular component of your lifestyle? What exactly is stress? What causes it and what can you do to manage and reduce i...
Car Insurance For College Students Are you stumped on whether to let your kid bring a car to college? Learn about the pros and cons and getting the right insurance.
SuperCharged Secret 2, Credit Card Utopia INTEREST BEWARE, THERE'S SAFETY IN NUMBERS! Note: The following is part 2 of a 5 part series, Over the course of these 5 articles, I am going to introduce you t...
The Power of A.S.K.ing Inspiration comes as much from the outside as the inside. By learning when and how to A.S.K., we can inspire ourselves and others to continue forward, to climb ...
Anti-Wrinkle Lifestyle Tips Experts say that, when it comes to getting wrinkles, 10% is genetics -- but the other 90% is environment and lifestyle. This is great news! Why? Because it mean...
Cochin - Cocktails of Cultures Eulogised as the Queen of the Arabian Sea, Cochin, Kerala's commercial capital is an anachronism. The dashing metropolitan city prides itself on a historical he...
Diets, Diets, Diets…Do They Work? Almost everyone has attempted to follow diets and weight loss programs at some time in their lives. The trouble with so many diets and low fat diets is that the...
The 7 Keys To Astonishing Success Here are seven essential keys to success. Use these ideas to find ways to stretch your beliefs about what is possible. Break free of self-imposed limits. Fol...
Motorola RAZR V3 Camera Phone Months before my current cell phone plan expires, I like to begin diligently researching my options by checking out all the plans and models out there. The Moto...
The Diet Demons As the dieting phenomenon grows, with a new "diet guru" announcing "THE SOLUTION" almost weekly, so do the waste lines of America expand.
9 Ways to Live Creatively Creativity - according to Webster's it means having the ability or power to create; characterized by originality and expressiveness; imaginative. Ok that sounds...
Spyware is Not Like a Nosy Neighbor Remember the television show about the nosy neighbor Mrs. Kravitz always peeking out her window or over the fence, sometimes even knocking on the door just to f...
A Method Used For Evaluating Online Lenders Online lenders are like other lenders; some good some not so good. An online lender can be a company that operates online only but also banks and offline credit...
Six Tips for Creating More Lifelike Story Characters Good, lifelike characters can not only lead to a better plot, but can motivate you to create characters that you can relate to. Tips on where to look and how to...
