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Author: Dina Giolitto Article source: http://www.opentopia.com/. Used with author's permission.
Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around?
Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere?
Are you weary of crazed marketing types clamoring to swap links with you when you know that there's no *real* interest in what you offer?
Link distribution makes sense if you want to get more exposure and watch your website climb higher on the search engine hierarchy, sure. Being highly and permanently visible is vital to the long-term growth of your business. Buying your way to a big, fat subscriber list will help you to feel popular and loved.
But what good is that sky-high Alexa rank if the people who are clicking on your site have little to no interest in your product anyway?
Having a website that's widely visited by people who are only mildly concerned with what you do, is like having tons of people who claim to be your friends but no one to call up when you want to get close and personal.
Do you ever wish for an improved kind of link swapping, one that not only spreads your link far and wide on the Web, but also leaves your reader with a little golden nugget of who you are and what you can do for them?
Do you ever wish for a widespread marketing campaign that will reach your target audience... the ones who are emotionally connected to your product and willing to pay cash for it? But let me guess... you don't want to invest money in hiring a team of advertising strategists?
It's time to pay homage to the Internet Gods... because they heard your prayers and the answer is finally here.
IT'S ARTICLE MARKETING.
People have a really hard time grasping what article marketing is all about, for some reason.
If they're writers, they want to just go on a meandering ramble about whatever strikes their fancy. They forget about the fact that Article Marketing is a primo opportunity to reel in a hearty helping of hot buying prospects by way of fresh content that's specifically geared to one pool of consumers. They forget that scrabbling their musing is not really going to help to that end.
If they're marketers, they think: Oh, I don't have the time or inclination to write. So they go back to shelling out big bucks for impersonal linking strategies that reach General Audience only, and that's no way to be a good marketer. That's no way to build the power of your brand.
If you've never written an article with the intention of having it picked up and spread around the internet with your business URL at the bottom, go directly to Ezinearticles.com right now, create an author account, and write one immediately.
Once you've done that, a strange, peaceful sensation may steal over you. This peaceful experience you're having is one that comes with knowing you communicated just the right message to the right people. This, dear marketer, is the stuff that Branding Dreams are made of.
So, Article Marketing. Read all about it! Find out about the hottest linking craze on the net that will make you a standout in your niche. Then... map out a campaign, plan to pitch your product... and start writing those articles!
The sky is wide open, what will you do next to help your business?
Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
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