|
Author: Valeriu Popescu Article source: http://opt-inleads.com/. Used with author's permission.
Perhaps the most critical step in guaranteeing the success
of your e-mail promotions is to send your messages to a
targeted list of opt-in subscribers who have specifically
requested to receive information on a particular topic from
you. That's your "in-house" email list.
Sooner or later, you'll face the same challenge: how to
build a list of qualified, targeted prospects from scratch.
When it comes to building an e-mail list, online marketers
tend to spread on too many options. Offen, they neglect to
focus on a single promotion 'til the end and exploit to the
fullest potential. Here's an example.
Suppose you run a newsletter and have a web page or popup
window which invite prospects to subscribe. As a reward
for giving their e-mail address, you offer them a bonus.
That's fine -- but not enought! You are loosing money simply
by leaving empty profit places in your message.
Wouldn't be nice to build actually 3 different mailing lists
from one "stroke"? Of course! For better understanding, I'll
stick with the same newsletter example. So, clear-up your
newsletter invitation and insert couple of extra carefully
selected phrases. Follow these steps:
Step #1 --> Insert a Newsletter Subscription
Obviously, this is your primer objective. A new subscriber
is a potential new source of profit. It is a common sense to
tell people what to expect up front. The more relevant seems
your offer to the desired relationship, the better.
Step #2 --> Insert a Special Report
Be smart: upload your report to an autoresponder. The trick
is to provide high-quality content AND an offer that will
earn you a profit!
You know the rest: the autoresponder send out automatically
additional reports and follow-up messages to those who get
the initial report. The results: more sales and profits.
Step #3 --> Insert an eCourse
Each lesson of the eCourse provides at least one offer (and
usually multiple offers) for the reader to consider. Many
buy, some don't. But it's another automated profit system.
Step #4 --> Insert a Mystery Bonus
Mystery bonus? Yes! People universally love mystery. Be sure
you won't let the prospects know what is all about up until
they subscribe.
What you need at this point: an ebook that is coded with
your own affiliate links! (Psst... invite them to pass it
out as an incentive!)
The final results: 3 separate lists (from newsletter
subscription, special report, and ecourse) and a viral
marketing tool (the mystery ebook)! Everything easy to set-
up and ready to upload to your web site in less than an hour
of work. Not bad!
Things to remember BEFORE you implement this e-mail
marketing strategy:
- be accurate and clear with your messages.
- spell out features/benefits/advantages in your offer.
- don't go only after e-mail list quantity. Your e-mail list
should balance QUALITY with QUANTITY issues.
- ALWAYS provide high-quality content.
- implement your system ON EVERY PAGE of your web site.
- always use professional sequential autoresponders to
PERSONALIZE each of your e-mail messages.
- test subject lines and messages until you get the highest
results.
- check your messages to make sure links work properly.
- use high quality graphics to first-impress.
- NEVER forget to 'THANK YOU' prospects once they give you
their e-mail address.
- ALWAYS allow prospects to self-remove from your e-mail
lists.
---------
Attention Ezine Publishers/ Site Owners
Feel free to reprint this article is its entirety in your
newsletter/ ezine or website as long as you leave all links
in place, do not alterate the content and include our
resource box as listed above. If you do use the material
please send us a note so we can take a look. Thanks!
------------------------------------------------------------ Valeriu S Popescu is the owner of the Internet Marketing
Profits Center, a specialized e-company that helps real
Netpreneurs starting a new business online. Find inside the
latest cutting-edge strategies about affiliate programs,
email marketing, search engine optimization, and more.
Visit today -> http://www.internetmarketingprofitscenter.com
Pretty in Pink Contact Lenses
Want a different eye color than the one you were born with? No longer does anyone have to be satisfied with what biology gave them. Pink contact lenses, along w...
Why You Need To Be An Intrapreneur
Being a solid employee isn't good enough anymore. You need to manage your career like a business.
Emerging Markets, Property Law
I read an interesting article in foreign Affairs magazine last year, and recently in the Economist also. The articles stated in some way that a country without...
Is A Career a Calling or Choice?
How much of our career path is destiny and how much is free will? In my opinion, it is 50/50. We are given a life map at the beginning of our lives, and there...
A Man Drought In Australasia - Bugger! Age is Against Me
Men wanted desperately, it's official. The increasing surplus of high quality women in the 30 plus age group over suitable available men is becoming a major pro...
Dry Skin - Prevent Dry Skin by Adopting The Right Skin Care Regime.
Dry skin, also referred to as xerosis, is a common problem for many people. The skin requires moisture to maintain its smoothness and suppleness and during wint...
A Guide to Antique Bird Cages
It has been said that everything old is new again. So it is with bird cages. Antique bird cages are a popular addition to many houses and apartments. They fit i...
Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing
The best-selling Book Yourself Solid: 7 Keys to Getting More Clients Than You Can Handle program
Cell Phone Plans: Prepaid & Postpaid Plan
Read about the different cell phone plans available and learn whether a prepaid or postpaid plan is best for you.
The Art of Possibility
Virtually everybody wakes up in the morning with an unseen assumption that life is about the struggle to survive and get ahead in a world of limited resources. ...
Parenting: 3 Types of Back to School Phobias
Every year at back to school time, I see lots of kids that come down with what I call Back to School Phobias. Here are 3 types of Back to School Phobias and wha...
The Keys to Success – Who Really Has Them
Books and articles abound on the subject of the keys to our personal success. But who really has the most useful life fulfilling keys?
Spring Into Gods Love
Spring is springing here in the Pacific Northwest the plants and trees are blooming. We are fast approaching the Christian celebration of Easter Sunday and if m...
Mindfulness and Being Gay: On Sexuality and Happiness
Happy? Homosexual? Here's a look at how the meaning of "gay" swings from one to another... and back again...
Sunny 16 Rule -- Light Readings Without a Light Meter
Ever get caught without a light meter? Stuck on an important photoghrapic expedition without a way of determining your exposure settings? Well I have, and it wo...
Avoid The Sharks
What can you do to stop them from taking your customers? Who is them?
The Numbers Dont Lie!
It's true. They don't. That's why you should look at the numbers whenever you're searching for answers. Let me explain... A lot of times, I'll start cruisin' th...
Control Your Childrens Clutter!!
Ever feel overwhelmed by all the papers, notices, artwork, and other items your kids bring home from school? Don't be a pack rat!! We'll show you how to "Trap...
Making Teams Work for MLM Business
When MLM teams do work, the productivity increases significantly costs reduce. This is a clear path to success for those who desire to gain benefits from using ...
Curtains, Windows, and Feng Shui
Learn How to Use Feng Shui with Curtains and Window Treatments to Release the Healing Power of Chi in your Home...
Internet Marketing Basics
Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much infor...
Night of the Living Dead
For many people, life has become as dull and despairing as death. We suffer from spiritual inertia. We have allowed ourselves to be paralyzed by shallow beliefs...
What Is Wrong With Being Common?
The Emmaus Journal presents 'What Is Wrong With Being Common?
A question for EVERYONE! An answer for EVERYONE!
Getting Out of Debt - Teacher Takes Responsibility
The debt reduction process broken down into easy to understand steps. The difference between debt consolidation and debt settlement is explained. Other topics...
|
Print this page