|
Author: Kal Bishop Article source: http://www.ideadirectory.com/. Used with author's permission.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
5 ideas an hour
The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.
From the above it is clear that a large number of good ideas are required before the innovation process can truly begin. Given that the bright ideas themselves would have been chosen from a larger pool of general ideas, the problem becomes one of maximising idea generation before idea selection begins.
One method of generating such a huge pool is to take advantage of some of the well known idea generating methods and principles, including:
a) The sum of ideas produced by individuals working alone is greater than the number of ideas produced by a group consisting of those individuals.
b) Incremental productivity produces more output than a "do your best" approach. By tasking individuals to generate five ideas an hour, they will produce forty in an average working day. Multiply that by "n" number of individuals in the firm and you have n X 40 ideas per day. A hundred individuals are able to produce 4000 ideas a day.
c) As stated above, creativity is problem identification and idea generation. Idea generation without problem identification reduces total output, as individuals have only a vague notion of what problem they are attempting to solve. Focus as much on problem identification as idea generation.
d) The production of such vast numbers of ideas requires the need for idea management. Knowledge Managers will be required. Ideas are valueless unless they are successfully implemented and that will not happen unless an Idea Manager takes control.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
Fencing Options for Your Home and Property
Here are some ideas for creative fencing at your house and in your lawn for garden, borders, and security.
My Attitudes
Where do your attitudes and beliefs come from? How do they affect your daily life? If the world is a mirror, what are you giving it to give back to you?
Creating Legal Framework for E-commerce Taxation; non-tax statutes
We must remain vigilant against the WTO policy of zero tariffs so as to make our custom Act compactable with electronic communication and to stop avoidance taxa...
Problems in the Media
I am noticing an increasing and alarming rate to which the media journalists in all forms use the media for public opinion and not for news. Whereas this is no...
Choosing An Investment Stock Broker
If you want one.
Germinating Seeds Hydroponically
Hydroponic systems can be very effective for germinating seeds. Growing hydroponically allows the gardener to control all variables in the plant's growing envi...
Visiting Whistler in Summer
Whistler is a beautiful ski resort rated very high in North America. But a visit in summer is as exciting if not more to visit this activity filled place.
What is a Bridge Loan?
A bridge loan is a short loan used until a borrower is able to structure permanent financing.
Heres The REAL Reason Bush Won: The Dark Night Of The Leadership Soul
George Bush won the election because he was finally able to break out of the presidential bubble and give "leadership talks" on a consistent basis. But to do ...
Bariatric Surgery Costs
The cost of Bariatric surgery can be quite high. The typical price of an operation can be $25,000 or more. Medical insurance coverage varies by state and insura...
Children of the Mountains
More Poetry by Dennis while in Peru. Rosa
Motivation: More on the Power of Focus
Where we place our focus, the rest of our mind and emotions will follow. In the exercise, we learned that we only notice what we focus on. In the racing example...
Seven Beauty Secrets
SEVEN STEPS TO A BEAUTIFUL SKIN:
Gardening Gifts for Green Thumbs
In need of a good gift for a friend or relative? A great solution is visiting the local hardware store. For that someone with a big green thumb, the hardware ...
Elvis Left the Building and Moved in with Me!
I've lived in some very strange homes. Funny thing is they were all pretty much what could be classed as your average suburban home. Some were new and others ...
CV Writing – Write a Perfect CV
Your CV is a gateway to getting an interview for that ideal job. It is your opportunity to provide a good first impression but you only have two sides of A4 pap...
12 Reasons Why You Need A Blog
"Why Should I Blog? I Simply Don't Get It"
Whats Fibonacci Forex Trading?
Fibonacci sequence and specially the ratios derived from it are present in many natural phenomena and human designs, giving the specific proportions derived fro...
What You Need to Know About Mortgages
Business stuff can be downright confusing especially when confronted with rates, numbers and the banking jargon that seem alien language to you. Still, you do n...
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3
You have already submitted to all the free search engines and directories. You wait. Weeks pass and your site is still not listed. You need traffic. You're desp...
Improve Your Promotional Flyers And Improve Sales
A more-effective ad flyer increases your sales and reduces your work and expenses. Who says you don't have an effective ad flyer already? I do!
Why Manners Maketh the Freelance Writer
Why good manners are just as important as good writing when you're trying to snag that freelance job.
Why He May Be Cheating On You
There are many reasons why a man may cheat known only to him, but there are also reasons that women may unknowingly contribute to. Read on to find out more!
Hire A Dream Coach to Find & Fulfill Your Dreams
Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations.
|
Print this page