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Author: Prema Sunder Article source: http://opt-influence.com/. Used with author's permission.
With personalised and permission based email service you can generate more leads and increase your response rates. If you have an internet business and looking for quick ways to reach out to people then email marketing could be one of the cost effective solutions available today in the market. You can either rent email lists from large companies who will be more than glad to send your newsletters to thousands of people out there, who have no interest in your product or service. Or you can create your own Opt-in lists, reach out to people who would like to hear from you and are interested in your products or service.
1. Ask your friends
Send newsletters to people who you really know. Send a single short email asking for permissions. Add them to your lists only if they respond, if they dont then you dont have permission to do so.
2. Add sign-up forms in home page
Put sign up forms on your homepage and on every page in your site. Give away free stuff to download or prize draws which will motivate them to sign-up.
3. Train your customer service team
Train your customer service and sales team to ask for permissions when they get on the phone.
4. Rent Lists
Check out companies which rent email lists, talk to other clients and make sure you compare prices. Most lists on the martket are sold by crooks (be very careful), be sure to check they have proper lists with full permission from the clients. These lists may often contain, fake, old undeliverable email addresses.
5. Personalise messages
Send personalised messages to targeted audience and you will see an increase in response rates. Send eshots and bulletins personalised from individual sales people to their respective customer contacts. Visit Enabler (http://www.enablermail.com) for more information on Email Marketing Services and Solutions. Article by S Prema - Search Engineer, Pancentric Ltd (http://www.pancentric.com).
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