How To Sell Your Products Online?

Navigation: Main page » Ecommerce

 Print this page Submit articleComment article

Author: Nowshade Kabir

Article source: http://www.macosx.com/. Used with author's permission.

E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. According to Forrester Research, another reputable research company, business to consumer e-commerce will hit US $230 billion by the year 2008. While offline retail sales are staggering and will continue to do so in near term, online retail sales will show a hefty 19 percent consecutive year over year growth! And by the same year, two third of all US households will buy some kind of products and services online. In 2003 alone 97 million consumers will make some kind of purchases through the Internet.

If you are selling products and services offline, you should seriously consider hopping on to the e-commerce bandwagon, or risk loosing significant portion of your business to your more proactive competitors!

Is it difficult to start selling products or services online?

May be, in the beginning of Internet era, this was a daunting task, but today, with proper planning it is fairly easy.

- Choose the products or services that are viable to sell over the Internet

- Build an online presence

- Create an online product catalog

- Choose payment methods

- Promote

Select products or services to sell

Although, some products are easier to sell online, contrary to popular believe, most of the products and services are, actually, marketable on the Internet. At present, books, electronics, information and travel related products are selling better online. But, that does not mean that there is no room for other products or services. As a matter of fact, you can sell just about anything over the Internet! It depends more on the market segment you choose, and how good you are in marketing. As you know, traditional items that you can get in nearest grocery store were not doing very well on the Internet. However, that is going to change very soon! According to Forrester Research many of today's slow categories are poised to significant growth as oppose to early online sales leaders like travel and electronics, which will experience market maturity and slower growth. Prediction is:

Food and beverage category will grow at a rate of 49 percent, reaching $18.2 billion by 2007. The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007. Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.

That's not all! By the year 2008, today's best selling product: books will have a mere 3 percent share of total business to consumer online sales.

So, if your products and services can generate offline sales there should not be any problem in selling these items online.

Build online presence

You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That's not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!

That's why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:

- You can build one for a fraction of the cost, needed to create an e-commerce website.

- You can choose the design of your web store from numerous available templates.

- Simple editor allows you creating your web store all by yourself.

- You can be up and running within days.

- You can choose a merchant account from the one offered by the service provider.

There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog

If you sell only one or couple of products and do not add products or services often, you don't require an online catalog. However, if you have a product line of over 10 products and you constantly add or change products, you should consider a web store with the facility of an online product catalog. This feature of a web store service allows rapid developing and maintaining of you electronic catalog without spending large sums on creating one by yourself.

Look for a web store service provider who offers wizard or form base product adding method to the electronic catalog and use some kind of standard product classification codes. At later stage, if you choose to sell products through e-marketplaces, this will allow you to integrate your products to e-marketplaces and make sales offers with ease.

Choose a payment method

If you are planning to sell ebooks, reports, whitepapers etc. I would suggest you to consider using clickbank's marketplace. That way, you don't have to worry about getting a credit card merchant account.

Around 90 percent of all sales transaction occur online are by credit card payments. To accept credit card payment over the Internet, you must first have a merchant account. A merchant account allows a vendor to process credit card transactions. If you built a web store online with one of the web store service providers, you will see that they offer gateways to one or several merchant account providers and have partnership with them. In general, you get a better deal with them. However, as charges vary significantly from one merchant account provider to another, make sure you shop around before committing yourself to one.

Promote you site

To sell your products through your site, you must draw traffic. There are number of ways of promoting your site on the Internet. This includes:

- Search engine submissions

- Adding your site to different online directories

- Opt-in email campaign

- Link exchange

- Banner and link ads

In you effort to promote your site, you should combine as many offline and online promotional methods you can come up with. The more traffic you can generate the better chance you have of selling more products from your Web Store.

Perseverance Lead To Walt Disneys Greatest Success!
When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case ...

Twitch Speed: Reaching Younger Workers Who Think Differently
Every parent, educator, and manager knows that "Nintendo children"--those born after 1970 and raised on video and computer games, Walkmans, the Internet, etc.--...

Finding Your Inner Flame: Finding Passion Series - 3 of 3
Why is it that some goals have a fire and a passion behind them that creates an almost self-propelled drive towards completion, while other goals are left dead ...

Small Businesses Filing Amended Federal Tax Returns to Recover Money
April 15th may be gone but, but certainly not forgotten - especially if you, like millions of small businesses, unknowingly overpaid your federal taxes and can ...

Hair Styles - How To Get The Most Flattering Hair Style
Many people look to celebrities to find out current hair style trends and fashions. Sometimes this can backfire since many popular hair styles may not be suite...

10 Secrets to Get Your Press Release Noticed
It's critical in today's business world to be seen and heard -- a key element in any business plan. PR Pro Shannon Cherry shares her top ten secrets to getting ...

Take Careful Consideration Before Filing Bankruptcy
Filing bankruptcy is not fun! It is a last resort if you are interested in keeping an active and acceptable credit report.

Why You Buy, Part Three
What do the phenomena of "regret aversion" and "refusal to book losses" have to do with your buying decisions? More than you know.

The Benefits of Owning Wood Mini Blinds
Wood mini blinds are one variety of wood blinds for covering doors and windows. The smaller increments of a narrow slate dimension, wood mini blinds are better ...

Secrets to Free Website Traffic
You have just uploaded your web-site and it looks great! You feel good about it and you're ready to make some money! There's only one problem, you need some Cus...

Do Low Carbohydrate Diets Lead to Weight Loss Success?
So your neighbor, office mate, best friend, whoever just lost 10 pounds in only two weeks following the latest in high protein low carbohydrate diets. And now y...

Home Loan Confusion Continues
Unfortunately, most Americans still do not understand how home loans work and how to take advantage of the wide array of programs available. The way I see it, p...

Relationship Advice: The Gift of Listening
We think we listen, but often we don't. Here are some tips to give one of the best gifts you will ever give...or recieve.

Exercising for life – The magic is in the synergy!
Momentum allows you to steer the car, just as momentum allows you to continually progress in your workout program.

Body Talk
"What is always speaking silently is the body," said Norman O. Brown. How can we tune in to the silent language of the body? Many people believe it's learning h...

Skin and Gill Flukes in Tropical Fish
While parasites of various types are often responsible for fish rubbing themselves against objects in the tank, sometimes to the point of causing raw skin, it c...

Pearls And Powderpuffs
Intimate secrets of the boudoir Goddess… Sometimes pearls are a girl's best friend.

Fruits and Juices Important for Relieving Hemorrhoids Part I
In this article, I discuss which fruits, juices, you should be eating for relieving hemorrhoids. In Part II, of this series I will discuss the foods that are g...

The Healing Power of Water Gardens
If you experienced a day filled with running from one place to the next, one errand to the next, one meeting to the next, imagine a place where all your trouble...

How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this...blog that. Seems like everyone is on the blogging bandwagon these days! Why does blogging work to reel in web site visitors? Read o...

Dying at Home – A Precious Gift
Few of us care to think about the inevitability of our own demise but on the rare occasion when we do contemplate our mortality, two things become abundantly cl...

Stop Squeezing Your Pimples - 7 Safe Ways to Get Rid of Pimples
It's everyone's worst nightmare. Waking up the day before a special event to discover a big, red pimple baring itself for all to see right on your face! Here's...

Compensation and Six Sigma Black Belts
The effectiveness of a Six Sigma program can be proven in many documented project case files. The question then arises, how to compensate these valuable teams ...

How To Find The Best Wholesale Merchandise For EBay
Have you ever wondered how to find good wholesale products for eBay? This information will help you.