In my previous article "How to Sell a Dead Horse", I mentioned creativity and determination are fundamental qualities that need adding to your professionalism in sales. O.K., but now you will need to quadruple your determination and creative skills to sell online.
The following are necessary traits to be able to sell a dead horse online.
1-Dress up your horse and describe what it's wearing. (Use your imagination here)
2-Tell people what this horse can do for them and how. (List all the benefits)
3-Apply the psychology of involving your prospects by creating connection.
4-Put together the elements of charisma, rapport and credibility. (honesty is vital here)
5-Now your horse is all dressed up and ready to go. The final touch is a big persuasive smile!
You will need to figure it out how to do this! There are endless of Internet marketing tips online and few have any merit, if any, as there are endless of sales training experts out there. Most talk about polishing your presentation skills, your speaking skills and how to earn your prospects trust, but as I mentioned on my web site, few salespeople can apply techniques taught at sales seminars. In fact, many salespeople I know left a seminar remembering only twenty five percent of what they heard making it difficult to apply the truths it contains. To make a long story short, this is not how to do it.
If you think you can't sell things online because you heard that people need to touch, or taste or smell a product before they buy, that's not so. A vivid image of the benefits of your products packaged with the right description is a way to start. There are other key elements you will need to implement to make your products "sellable." If you know what these elements are then you are ready to sell a dead horse online:)
Selling, especially online, is about completely understanding human psychology. Now, how do you apply psychology to selling? Well, getting into this subject is a bit extensive, but knowing how to apply this concept is what puts a salesperson a long way ahead on the road to success. To sell tangibles online you have got to have topflight selling skills.
Kayak Travel and Trips If you love the thrill and adventure of kayak travel, the waters and lakes are yours to explore! Mankind has always been drawn to the sea and a kayak trip is tr...
Real Estate Business Opportunities Ask anyone with a financial degree what area of investment is consistently fair and most of them will tell you Real Estate. The Real Estate Market is full of Bu...
Humans and Bees Go Back a Long Way The ancient and secret history of humans and bees. We have been working together for 1,000's of years.
Developing Relationships at a Networking Event Everyone seems to really enjoy their own comfort zone and straying far from that is a real chore and taps into personal "fear factors". It is not that we fear e...
Writing A Marketing Strategy It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In o...
Tobacco IS NOT Just Another Consumer Product! I believe that anyone can quit smoking if they choose, even without the use of Nicotine Replacement Therapy products. This statement may seem like a slap in the...
The Basics of Dog Obedience Training for Your New Pet Dog obedience training starts even before you get your puppy in your home. Instead, it starts originally with the person that you purchased the dog from. The ar...
Personal Promotion Through Publishing If you want to be a a leader in your field you have to be known as an expert. One of the best ways to promote yourself as an expert in your field is to write. T...
The Enchanted Cottage Decades ago, I saw a metaphysical movie that wonderfully illustrates the alchemical power of love. In "The Enchanted Cottage," a homely, self-effacing maid and ...
Strategies for Long-Term Investments If you've considered long-term investments in the past but aren't really sure where you should start, you're in luck.
Packing Material Thats Cheap! Shipping materials can be expensive! Even the styrofoam "peanuts" can cost a great deal. Here's a great idea for packing paterial that is bio-digradable, eas...
A Guide to Commercial Awnings Commercial awnings can be a great investment for any business. You are not only going to save on cooling costs in the summer, but you will also gain an excellen...
Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Le...
Print this page