|
Author: Rich Hamilton, Jr Article source: http://www.addme.com/. Used with author's permission.
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
How It Works
To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.
By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.
When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.
Applying The Headline
When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.
One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale". Do you see the difference between the two headlines and how specific the second one was?
Applying The Description
As far as the description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.
Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked the second description!
The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.
On the other hand, the second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".
To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service. About The Author
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.
Random Acts of Kindness - Get Supercharged with Kindness Motivation Tips
Are you looking for ideas or motivation tips to make a difference in your life or for someone else's life? Are you like most everyone and just don't have much t...
Is It Wise to Take My Home Off the Market for the Holidays?
Let's say you've had your home on the market for many months without a sale. The holidays are drawing near. Should you call it quits and take your home off the ...
Dont Be Defeated - Be Empowered
Could you ever imagine being in a situation, where you say to yourself, "I'll take a JOB; any JOB; just give me the JOB!"(just over broke). Yes, you very likel...
How to Beat the Turf Mentality
In changing, uncertain times, effective management will harness
the desire of people to be part of something that transcends themselves. (This is the ultimate s...
How To Create A Haunted House This Halloween
This Halloween "how to" article will help you transform your home into a haunted house this Halloween!
What Is The Orange XML or RSS Icon I See More and More On Web Sites?
This question does not have a one sentence answer! If I just said that one uses this icon to get a site's RSS feed, you still won't understand. So let's try a...
The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought an...
The A-B-Cs of Networking
In the workplace - and when dealing with workplace matters - networking is a powerful tool. And the same is true in personal and social situations, where friend...
Helping Your Kids Handle Divorce
Divorce is painful and traumatic for all involved - spouses and children alike.
What To Avoid While Youre Pregnant
Eating for two? This article will provide you with a summary of what you should avoid eating while you are pregnant.
Sales Strategies: Its Not Who You Know - Its What You Know
We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or wha...
The Lies We Live By
How many times have you lied to get your way? Many cameras today focus automatically on things both far and near. You are inclined to be like that. See, almos...
Weight Loss Surgery: What are the options?
If you are considering some sort of weight loss surgery, here is some information on the current options along with their advantages and disadvantages.
Top Tips for Fantastic Skin - Keep Young and Healthy from the Inside Out
You may have heard that you are what you eat. Well, what you eat shows up in the condition of your skin. The best way to clear and healthy skin is from the in...
Mortgage Cycling – Brilliant or Risky
Mortgage Cycling could save you thousands of dollars or it could cost you your home. Does mortgage cycling work as advertised? The answer is unequivocally yes -...
Music & Intelligence: Will Listening to Music Make You Smarter?
Will listening to music make you smarter? Will learning to play a musical instrument make your brain grow larger than normal? Questions like these ones have be...
Product Review: EzWebBusinessBuilder Instructional CD-ROM
While there are thousands of ebooks, audio streams, reports etc on the web that purport to tell you how to emulate their authors and become wealthy, none is as ...
Basic Scrapbook Essentials
Want to know the basic items you need for scrapbooking? This article is to inform you of what you need to get started.
Top 10 Keys to Attracting More Clients!
It's always easier to attract the things we want in life than to chase them down and catch them. My grandmother used to say, "You catch more flies with honey th...
Tips to Avoid Trans Fats Hidden In Food
Recently, trans fats have risen to the forefront of the nutrition world. It is not uncommon on a regular visit to the grocery store to see a wide range of produ...
Team Communication Critical To Success
Find any team problem and at the root of it will be a communication issue. Here are some causes you may want to pursue.
Secrets to Free Website Traffic
You have just uploaded your web-site and it looks great! You feel good about it and you're ready to make some money! There's only one problem, you need some Cus...
Sample Interview Questions for Greater Impact
Interviewing is a two-way exchange. However, many job seekers surrender their role in the process because they are unprepared. Learn the basics and you'll see b...
Customer Service Policy Geared For Excellence
One unhappy customer can tell the world about inferior service while very few happy customers tell a single person. Having a rock solid customer service policy...
|
Print this page