Business Articles, Internet Resources and Tutorials - Senyum

Titles Titles & descriptions

Are You Really Ready For a Relationship?
Finding someone you are willing to try being in relationship with is practically a full time job. . You can't...

Angel Readings-5 Important Questions You MUST Ask Before Hiring a Reader
You've looked online and found a reader you think would do a great job reading for you. You phone her to ask ...

Interactions of Conflict in A Loving Relationship
Loving relationships exhume our most intense feelings and emotions, as individuals invest so much of themselve...

Articles Tutorial
Articles on advertising, sales management, business, stock market, hobbies, health, lifestyle, family relationships, online business, money, stock trading and m...


Link Exchange

Exchange links with our website.


Sponsored Links

   

How to Run a Good Link Exchange Program?

Navigation: Main page » SEO

 Print this page 

Author: Daniel Katz

Article source: http://techstore.ie/. Used with author's permission.

A link can be understood as a recommendation from one web site to another, but you have to be recommended by pertinent web sites, to be sure you will get the expected results after implementing a wise linking program.

As a football player cannot give the best advice recommending an auto-parts provider in Singapore, a web site that sells discounted plasma TV's won't get any advantage by being linked from a lawyers' firm site.

The first question we need to ask ourselves when thinking about creating a links program is "why do we need to do it?" and the answer is simple as "the more relevant and quality links pointing to your web site, the faster it will be ranked on better positions".

Then there are several questions that pop up in our minds spontaneously like "to whom may I link to", "and who should link to me?", "how many links can I have?" and others. To solve those inquiries I've written the following linking basics:

  1. We always have to search for themed links. As said at the introduction, there's no chance to succeed with links coming from non-related web sites or links farms, moreover, your site can be banned if it's related or work as a links farm.


  2. Having more links than our competitors is not an indication of success. Search Engines qualify links by their quality and not by weight.


  3. Reciprocal Links vs. One Way Links.
    A reciprocal link is easier to get as you exchange links with other (themed) sites to acquire better popularity, which is a good deal for both parties… a good but weak deal. Each time Search Engines algorithms give lower importance to swapped links. Quality one way links (inbound links) are recognized as more valuable by Search Engines and give higher relevancy if you have links pointing to your site instead of exchanged links.


  4. Themed and Authority Links
    Themed links are those from business related sites and are the most suitable to link to you or vice versa. A good example of a themed link is a vacation review site with a link to the web site of a resort in Aruba.
    Authority sites are those with a very high raking (Google Page Rank 8-10) and because of its importance can send a link to a web site even if there is no match helping the linked site, as for example a news site linking to an online MP3 players store.


  5. Find the correct web sites
    We want to focus our efforts on relevant incoming links, so to do that while earning time, you can search for those web sites that are linking to your top positioned competitors for your main keywords, then study how relevant they really are to your web site, and depending on what kind of site they are (informative, directory, business review, newspaper, etc), you can either submit your information for free or pay a monthly/yearly fee to get a one way link to your web site into their pages, depending on their policies.


  6. Being consequent with your optimization process, you should create a good copy for each link to be implemented, including the desired landing page and the linked text. Directories allow you to add descriptions but if you are buying a link from a themed web site you may not be able to describe your site and simply add the optimized linked text and destiny URL.


  7. While selecting a site to place a link (more important if you are buying it) you have to take into consideration the quality of the web site, their ranking at the Search Engines (At Google look the Page Rank parameter) as well as their content, to be sure it is appropriate for your business.
    Other factor that you have to look at is their own inbound links quantity and quality, identically as previously researched on your competitors' sites.


  8. When acquiring (exchanging or buying links) a deal known as a "links package", even if they are quality and themed ones, make sure their IP's are different to maximize the results.
    If they have the same IP, Search Engines can count them as a single source.


  9. The less outbound links the site that links to you have, the most efficiently your site will get improved. When buying, you can ask how many links are being sold from that specific web site/page.


Search Engines algorithms won't stop changing their parameters, but one thing that is clear is that receiving optimized text links from quality web sites will always help improving our rankings.

Daniel Katz is the Business Development Manager at Compucall Web Marketing Ltd., the leading Search Engine Optimization Company in Israel.




Male Hormone Replacement Therapy: Andropause
Natural Hormone Replacement Therapy for Men: Testosterone is a major player in the complex mielu of hormones (cellular messengers) that direct our bodies to fu...

The Art of Forgiveness
Forgiveness is a critical element in becoming self actualized and fully loving. Forgiving is the process by which you let go of feeling victimized or having wro...

Sanity Savers for the Thanksgiving Hostess
The first time I hosted Thanksgiving dinner for my husband's family, I was a new bride of only three months. I had never attended a family holiday event before ...

Ten Questions About Pregnancy You Might Not Want To Ask Your Doctor
Written by a practising midwife, this article gives a taster for her comprehensive, yet easy-to-read ebook, 'Pregnancy for Beginners - The Complete Guide for th...

If Its Done Its Done for: Make Your Website Part of Your Business before You Build
This article talks about making your small business web site into an ongoing resource for visitors and an aid in marketing your business, products, services and...

How to Maintain a Drum Set
How to Maintain a Drum Set

Feng Shui Monsters Under Your Bed
Good feng shui often requires making wise decisions based on your specific circumstances, rather than blinding following an ideal rule. The feng shui rule for s...

Types of Exercise Equipment
Depending on the kind of exercise you want to do, there are many types of exercise equipment from which to choose. You can do aerobic exercise, weight lifting,...

How You Can Protect Your Skin Against the Worst the Winter Season Can Dish Out
Approximately 80% of people experience dry itchy skin during the cold winter months. Protect yourself from this unpleasant skin condition by following this list...

Fitness the Goddess Way: Movement vs. Exercise
Could exercise and fitness be revamped and something you look forward to? If you want to be a health goddess, you must upgrade your viewpoint of what it means t...

Why You Should Be Happy You Caught Your Partner Cheating
Have your recently discovered your significant other is/was cheating? That's great. It's actually a reason to celebrate. Find out why.

Mens Fashion Coordination on Solid Colored Mens Dress Shirts
What is the next best choice for solid colored mens dress shirts besides white? The decision should be based on the shirt's ability to bring focus onto the men'...

Paper Industry
The paper industry in the US is hurting. Due to supply and demand prices are way up. If you look at the changes, due to the growth in housing and price of wood ...

DOUBLE HIGHWAY The Dual Importance Of Online Traffic
If you're wondering why your sales rate lingers in unprofitable levels, you might want to reexamine your marketing strategies. Chances are, your site is not in...

The Seasons of Life, Part 2 of 5
Life is about constant, predictable patterns of change. And that as we approach the future; for all of us, the only constant factor will be our feelings and at...

The Struggling Internet Marketer
There is still room for the little guy in Internet Marketing.

Saved From Religion
The gospel of Jesus Christ is the "good news" that man-made religious systems are not required in order to have a relationship with God. All men have been freed...

What Price For Your Health?
How do you put a value good health? For many it is priceless. So how much are you prepared to pay to seek the best medical advice available? Private health insu...

Tips in Choosing the Right Kind of Sunglasses
Today, sunglasses have become everyone's bestfriend. We never leave home without them. We carry them just about anywhere our lives take us. But with all the var...

The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. The...

Fourth of July Quotes
MADRID - For millions of Americans, this Fourth of July will be a time of celebration and remembrance of those passed or distanced by war. The annual commemora...

Dating Advice: Should You Play With Madness?
Just what is "map/model" of the world, and how will this help your dating? It's simply how each individual human being views the world-the sum total of our int...

Research Confirms Drinking Relieves Stress
Clinical trials have proven the relaxation effect of theanine, an amino acid in green tea. Drink green tea to relax, and look for synthesized theanine coming so...

Finding a Used Mannequin
Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see the purpose in buying new ma...

 
Article Categories

Home
Web & Online Business
Affiliate Revenue
Auctions
Blogging RSS
E-Books
E-Commerce
Email Marketing
Ezine Publishing
Internet Marketing
PPC Advertising
SEO
Security
Site Promotion
Spam Blocker
Traffic Building
Web Design
Web Development
Money & Finance
Credit
Currency Trading
Debt Consolidation
Debt Relief
Insurance
Investing
Loans
Mortgage Refinance
Personal Finance
Real Estate
Stocks Mutual Funds
Taxes
Wealth Building
Business
Advertising
Branding
Business Tips
Careers Employment
Copywriting
Customer Service
Entrepreneurialism
Management
Marketing
Networking
Network Marketing
Presentation
Public Relations
Resumes & Cover Letters
Sales
Sales Management
Sales Training
Small Business
Strategic Planning
Team Building
Health & Medicine
Acne
Alternative Medicine
Beauty
Depression
Diabetes
Exercise
Fitness Equipment
Hair Loss
Medicine
Meditation
Men's Issues
Muscle Building
Nutrition
Nutrition Supplements
Weight Loss
Women's Issues
Yoga
Family & Relationships
Babies Toddler
Dating
Holidays
Home Improvement
Interior Decorating
Landscaping & Gardening
Marriage & Wedding
Parenting
Pregnancy
Relationships
Sexuality
Hobbies & Lifestyle
Casinos & Gambling
Cooking Tips
Crafts & Hobbies
Fashion & Style
Golf
Humanities
Mobile Cell Phone
Music
Outdoors
Pets
Photography
Poetry
Politics
Recipes
Science
Vacation Rentals
Writing
Writing Articles
Self-Improvement
Attraction
Coaching
Creativity
Goal Setting
Grief & Loss
Happiness
Innovation
Inspirational
Leadership
Motivation
Organizing
Positive Attitude
Religion
Spirituality
Stress Management
Success
Time Management


www.senyum.net - This website contains articles on wide range of topics. Articles on advertising, sales management, business, stock market, hobbies, health, lifestyle,
family relationships, online business, money, stock trading and many more are available.
www.senyum.net covers USA, UK, Canada, Australia, China and Germany : - complete articles online business - articles tutorial.
Copyright © 2006 SmileMedia Co. All rights reserved.