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Author: Bright Johnson Article source: http://www.magnet4web.com/. Used with author's permission.
The future of online business rest in one word: traffic. No matter how great or sophisticated your website is, if nobody comes, your online business will fail.
To setup an online business and not get sales is a travesty. There is a lot of money to be made online. "Can you generate the hits to your site?" is the question entrepreneurs are asking and trying to answer.
Great Internet business come from everywhere: boardrooms or basements but it must be supported by loads of hits. Online is no difference from offline—it is all about customers hence you need a competitive advantage to succeed.
How does one become competitive? You need a position. This position is called the Unique Selling Proposition. It means the one thing your website stands for. It is the difference not the similarities with other websites.
Coca-Cola is known for the cola business. So, years ago, when it's competitor Seven-up wants to advertise and promote itself, they called themselves "the uncola" and it immediately gave them positioning. Seven-up simply said, "Hey, we are not cola. We are the uncola."
Positioning gives a business competitive advantage. It is a word or more that you plant into the customers mind. Rank Xerox is known for photocopier, FedEx for overnight delivery, Microsoft for Windows, Yahoo for emails, Google for search engine, Volvo for safety, Ebay for marketplace, Amazon for books, the American Army for war etc. It doesn't mean these people will not sell something else but they are best known for one thing—the thing that will drive traffic.
To position yourself, take advantage of the areas your competitors have failed or ignored. That is, find a new and better way to do the same old business and turn it into a slogan. Visit http://superriches.com/linkdw.htm and download Secrets of billionaires—how to be super rich free and learn how to prosper a business. Bright Johnson, a money writer and researcher, is the publisher of http://www.superriches.com
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