|
Author: Steve Dimeck Article source: http://opt-influence.com/. Used with author's permission.
In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?
Well, here's your opportunity.
Even though I'm running my own newsletter or a bulletin (what I call it) and have my own subscribers, I'm also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.
Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.
The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.
Why are you subscribing to newsletters? To learn or .....???
But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?
Let's begin the journey.
At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.
WOW! I didn't even know I had that many.
How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.
And the newsletters?
When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.
I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.
One may ask, why am I subscribed to so many of them?
Well, you never know what you may learn from any one of them.
OK! Here we go! The time for the confession.
When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.
By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.
In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.
The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.
I pretty much know which marketers send me these types of e-mails all the time.
Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.
And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.
Let's be brutally honest.
What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?
When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?
However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?
There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?
In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?
Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?
Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?
By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.
To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.
So, what' so special about these 4?
The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.
They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.
But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!
When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.
So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.
The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?
On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:
"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."
So, there goes my credit card. :-)
Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.
Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you've been spamming them with countless promotions already, it may take a little longer until they see *the new you.*
I'm carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can't wait until I see the numbers for this issue.
TSM Bulletin is located at http://tsmbulletin.ogdteam.com. Steve Dimeck is a publisher and author of several ebooks. "To receive more quality articles such as the one you've just read, subscribe free to my [TSM] Bulletin and receive one of my ebooks for free." [TSM] Details:==> http://tsmbulletin.ogdteam.com/
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services a...
Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
This article explains how to Automate your websites content
24/7 without you ever having to lift a finger using RSS and
RSS Feeds.
What is Entrepreneurship?
In discussing entrepreneurship, it often aids understanding when we begin by agreeing on exactly what the word means to us. Beyond the dictionary version, there...
Food: The Proof Is In The Portion
The escalating pace of obesity and overweight in the United States is traced to the ever-increasing food portions we consume both at home and in restaurants.
Menopause Couples
Menopause happens to both men and women and becomes even more interesting when a couple enters this transition at the same time. Find out what men can expect fr...
Online Guru or Scam Artist: How Can You Tell?
You want to start your own online business. You want the financial independence from corporate America. You want to pursue your dreams. You need help. Who do yo...
Character: Is It Necessary In Leadership? (Part One)
Summary: One element of leadership that many leaders ignore or neglect is character. Is it a necessary ingredient in leadership? The author answers the quest...
Decorating Roll Up Bamboo Shades
In this article you will learn how to turn a regular old roll up bamboo shade into a view of a relaxing tropical paradise.
How Do You Attract Opportunity Into Your Life?
Someone recently asked me the question: "How can I have more opportunities come into my life?" Good question, but I think my answer surprised them a bit.
Who Me, Difficult? Yes, You!
Are you a difficult person? We think we are easy to get
along with, but because of different styles, one person's
good traits may just rub the other person t...
Makeup Tips for Eyes, Lips and Face
Some easy makeup tips that I've compiled over the years. A focus on cost saving tips and do-it-yourself ideas.
Poker – Know Your Limits
Poker can be a very addictive game. Here are three simple steps you can take to stop yourself from losing more than you can afford.
Odors Can Make or Break The Sale of Your Home
It's amazing how important the sense of smell is to many people. If you're selling your home, you need to be aware of the power of odors. An odor like cigarette...
Getting Through the Holidays Without Gaining Weight
With a little advance planning, you can really enjoy your food and the holidays. Remember that the mental attitude you bring to the table is as important as wh...
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of...
Catholic Hierarchy: The Nobiliary Element in the Catholic Church
An outline of the correspondence between the catholic hierarchy of the Holy Roman Catholic Church and that of the nobility.
The Modern Geek - Changing the Stereotype
Welcome to the day of the modern geek where the technically savvy not only embody intelligence but display an elegant blend of style and personality. They are l...
Breast Feeding Basics For Your Newborn Baby
This article dispels the common myth that bottle milk and breast milk are the same. Discover which one is better for your baby and why this choice can help main...
Is New Age a Religion?
Is New-age religion or spiritual inspiration? What is the Age of Aquarius, Gaia or Karma? How will the new age be? Is it already here?
Whats On Your Business Card?
A professional business card says more about you
and your business than any other tool in your
marketing arsenal.
Converting An Unwanted Life Insurance Policy Into Ca$h
Do You Own A Life Insurance Policy That You No longer Need or Want?
It is possible that you may be able to can get a CASH settlement in excess of the current ca...
The Surprising Impact Of Viagra On Love And Relationships
Yes, the drug is enormously powerful, and it can be a lifesaver
for many men, but it has also turned a bright spotlight on previously
hidden areas of sexuality ...
The Truth About Horizon Treadmills
Horizon treadmills are a cheap, entry level treadmill brand. Don't let their good looks deceive you. This article provides a review of Horizon treadmills and ...
Security of GSM System
GSM provides a secure and confidential method of communication. Although in the past there have been attacks on it still GSM is the most secure public wireless ...
|
Print this page