There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links
Before you get started
You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It's a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you're saying, "I can't write about anything." I use to feel the same way. But the truth of the matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of "relevant" back links to your site.
2. Submit to directories. There are literally hundreds of "free" and "paid" directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.
3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of "relevant" back links.
4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.
5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to the network. In return, the ads they define are displayed across the entire network. The best part of ad networks such as the one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.
If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding is knowing about link development. Maybe in the early 90's the idea of "if you build it they will come" might have been true. But in the year 2005 the internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links the search engines will all buy ignore your site.
Ron is the CTO for Dice Ventures Inc an internet holdings and development company. Some current projects include a hosting forum and a Linux forum
People Are The Heart Of Your Organization Do you let your people express their thoughts about the roles and responsibilities they have in your organisation? Don't just take it for granted that everythin...
Kippers or Red Herrings? Is anyone else fed up of hearing about the UK property market? Renting - why it's worth some extra credit.
Being Proactive With Your Health Decisions In 2001, 783,000 people died from health-care mistakes. Here's something interesting you can do to keep from becoming one of these health-care statistics.
The Cast of Culture in South Africa Drive along one of South Africa's scenic strips and you will notice a landscape composed of a backdrop of wide open spaces, blue mountains and blood-red sunsets...
Eliminating Wasted Time From Your Days If you're finding yourself going through entire days without achieving anything. If you're tired at the end of the day but can't remember the last time you did ...
Mobile Devices Security Another new security breach has been encountered this year when reports were received about a backdoor Trojan horse program that can take control over a mobile ...
Being Visible on a Budget So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.
How To Find Relevant Web Sites For Link Exchanges If you've been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging l...
The Opportunities As A Freelance Proofreader in the UK A UK based freelance proofreader should be able to provide quality products for the United Kingdom audience. There are many differences in the type of work that...
Your Site in Major Search Engines, in Record Time In the past months I've heard a lot of buzz of excitement about Blogging and Pinging. The rumors said it seduces search engines (SE's) to index your pages in re...
Time Management - Keeping a Clean Desk Lack of organisation is the key culprit of not completing projects on time and on budget, working overtime, seeing that promotion being given to someone else, e...
Designing a Franchise Training Program If you intend to franchise your company you will need to design a bullet proof training company for your new franchisees. This is above and beyond the training ...
Creating Your Own Garden in Small Spaces If you have a balcony, all you need is a little imagination and patience, and a bit of a green thumb and you too can have a pocket garden worth bragging about.
Print this page