|
Author: Evelyn Lim Article source: http://www.hotlib.com/. Used with author's permission.
"Don't Sell the Steak, Sell the Sizzle."
Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936.
What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit!
This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle:
1. Let your enthusiasm show.
Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.
2. Show your expert status.
Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge
3. Your attitude determines your altitude.
Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.
4. Have A Killer Headline.
Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal.
5. Use the Power of Bullets.
Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service.
6. Use the "feel, felt, found" method.
Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service.
7. A picture speaks a thousand words.
Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!
8. Testimonials sell!
Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus?
9. Go big on bonuses.
Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive.
10. Give a lifetime guarantee.
Give a guarantee that lasts forever! Make your offer as risk free as possible.
Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top! Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-BizMap.com.
Or, you can visit her blog "Online home business journals from Singapore" at http://www.evelynlim.com.
Innovation Problems and The flow of Thought
The most progressive Think Tanks, Brain Trusts, research facilities in companies and government, etc. do their best work by allowing free thought to flow. If th...
Imagine That
Some people imagine that affirmations do not work. They do, 100% of the time.
Make Profits from FREE e-Books
Making money from free, brandable books used to be the domain of the self-styled internet marketing "Guru's" but no longer - you can publish your own e-book ea...
Managing Monsters in Meetings - Part 3, Drifting From the Topic
You've done everything necessary to hold an effective meeting. But someone says something that seems completely unrelated to the goal for the meeting. Here's ho...
Trust in Marriage
Trust in marriage is a must as if you do not trust each other in marriage then you will never trust each other at all. When you trust one another you are expec...
The Facts About Breast Implant Surgery
Thinking of breast surgery? Here's what you should know...
How Often Each Day Should I Read or Say My Desire Statement?
In short, it's not about how often you do each step of the Law of Attraction formula.
How A Creation Box Can Work For You
I hosted a Creation Box building party at my home and each of us created a special box for our dreams and desires. I invite you to prepare your special Creation...
7 Awesome Leadership Power Generators!
Failing to invest in your power-producing abilities will definitely prevent you from realizing success on the job and rob your future career efforts of enjoymen...
Selling Houses: Flooring & Feelings
Buyers think they love Italian tile and other hard floor surfaces, but they actually feel happier when they're walking on softer surfaces such as padded carpeti...
Neugenisis Reviewed - Is It A Truly Effective HGH Releaser?
Neugenisis has risen to become a very popular HGH releasing formula. It claims to stimulate the pituitary gland and therefore prompt the secretion of your own H...
Your Financial Planning Clients May Hold the Key to Free Publicity
Where can you find the stories that will make you a media star? They might be in your waiting room right now.
Purchasing Florida Investment Property And Various Considerations
Considering researching the purchase of Florida Investment Property or properties for sale in central Florida? Do you find yourself wishing you didn't have that...
Digital Camera Memory Cards
A digital camera accessory you should purchase is a spare memory card. This article explains what a memory card is, what to look for in purchasing, and how to h...
Secrets to a Stress Free Holiday
December and all the excitement that comes with it can either be one of the most pleasant times of year or one of the most stressful. Even though the holidays a...
Twelve Tips for Successful Opt-in E-mail Newsletters
Do you keep in touch with your current and previous clients? Are you building an e-mail list of your potential customers? What about those prospects you've been...
Shih Tzu - Maternal Immunity
Puppies are born with very few antibodies against disease. The mother will first produce colostrum.
New Year Resolutions for Writers - The Best Kind to Make and How to Keep Them
Sometimes it seems pointless even trying to make New Year Resolutions - does anybody ever keep them?
Dramatically Increase Sales With The KISS Test
Sales author and trainer Frank Rumbauskas explains why many salespeople fail by
over-complicating the sales process when they should just back off and let thei...
What Is Spam?
If you've been around the interenet any length of time then you probably know what spam is. However, if you're new to the internet you might be asking yourself ...
Creating Portraits
A mini course in portrait photography. Information your teacher never told you.
Got Traffic?
Ideas to help you get more traffic.
Why You Need A Great Pair Of Jeans Right Now!
Ever since Brooke Shields slipped on a pair of Calvin Kleins, most guys will agree there is nothing sexier than a girl in a great pair of jeans. When a girl's g...
Stones
Don't judge a book by its cover nor a stone by its outer coating. You may be in for a big surprise! As I picked up some of the polished gemstones in the rock ...
|
Print this page