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Author: Jeff Smith Article source: http://www.msjsoftware.com/. Used with author's permission.
Can you really earn a living creating and marketing ebooks,
special reports, courses and other infoproducts?
Rather than just try to convince you of that fact, I figured
it's better to go one step further and show you exactly how
it's done.
Creating your own infoproducts, writing ebooks, building
courses or membership sites are often the launch pad for
becoming an information entrepreneur spinning off multiple
streams of online income.
Your number may not be $100,000, it may be lower or higher,
the fact is there is a way to continue to turn your knowledge
into more profits quickly.
Here is an example of a typical infoproduct entrepreneur's
progress toward $100,000.
Step 1. The First eBook or Infoproduct
You need to quickly launch your introductory ebook, video,
audio or other information product and you need to find a
way to sell it for $47-$97.
For tips on how to increase the value and price of your
information product - refer to the recent article called
"5 Exceptional Bonuses That Will Increase Your Online
Marketing Business Results" over at:
http://www.highertrustmarketing.com/articles/5bonuses.html
If you have selected your topic correctly - as outlined
in my Ultimate Information Entreprenur's Success Package
http://www.infoproductcreator.com , then you can expect
to sell 30-60 copies per month. Let's say you sell just
50 copies per month at a price of $67 each --
50 X $67 = $3350/month or $40,200/year
Step 2. Teleseminar, Webinars or Interviews
The trick to building on your momentum is to leverage the
success of your first infoproduct by conducting a series of
teleseminars, webinars or interviews.
You want to produce at least 1 new audio/video product per
month.
There are many teleseminar or webinar services out there
that allow you to control the entire session, and will ship
you the audio file with transcripts following the session.
You now have some additional income from the teleseminars
and from the resulting products --
12 Teleseminars X $555 (15 ppl X $37) = $6,660
80 Product Sales/month (4 New Products X 20 sales/month) X $67 =
$5360/month or $32,160/year (only calculating 6-months of sales
as it will take some time to build these products)
Step 3. Related Affiliate Products
While infopreneurs are product developers and marketers of their
own products first, it certainly doesn't mean that you shouldn't
build a list of subscribers and market affiliate products to
your list.
Based on personal experience, it is certainly possible, and quite
easy to pull in an extra $500-$1,000/month with well positioned
affiliate product promotions - even with a list as small as a
couple thousand subscribers.
Let's be conservative and assume you run two affiliate promotions
per month each bringing in $400 --
24 Affiliate Promotions X $400 = $9,600/year
Step 4. Show People The Solution - Videos
Technology has advanced to the point where you can easily produce
very high quality videos from your own home office.
These videos can be tutorials showing screen shots, interviews
with experts or a combination of camcorder shots with screen
shots.
Now, there is tremendous money to be made in developing multimedia
based products - however we will be very conservative with our
estimates here, we'll assume you develop this product 6-months
into your business and that it will be a $47 DVD (in reality they
can often be priced much higher - depending on the topic and
uniqueness of content) --
25 sales X $47 = $1175/month or $7050/6months
Step 5. Offer Services
If you have selected your market carefully, tapped into a wave
of demand and offered a unique solution or system to solve a
particular problem - then people will come to you looking for
help beyond your product.
Offering consulting, coaching, mentoring, implementation or other
services may not be your first goal, but the requests will come
and you may as well prepare by pricing and marketing your services
in advance.
To this day, I still fight most consulting engagements - I simply
love creating products too much. But offering consulting or other
services does bump up your monthly income and is a great way to
stay in touch with your market - first hand.
Typical consulting rates range from $150-$300/hour. For this
example, I'll assume minimal consulting at just 10-hours per
month and assume your first consulting income will not be
generated for the first 6-months as you build your customers
and reputation.
10hours/month X $150/hour = $1,500/month or $9,000/6months
THE GRAND TOTAL
So far we have the following:
$40,200 from main product
$6,660 paid teleseminars
$32,160 additional products from recording teleseminars
$9,600 from related affiliate products
$7,050 from video/multimedia products
$9,000 from consulting and services
TOTAL $104,670
What I have outlined here is a completely reasonable, and in many
cases, very conservative estimate of what you can do in your first
year of becoming an infopreneur.
It's the model I followed, as have most other online marketing success
stories. While the split of numbers may look different, the categories
are pretty consistent.
Most important is that you select a target market and niche demand
that is red-hot, in-demand and that people have proven the propensity
to spend.
From there, you will find that blowing the estimates used above out
of the water is a very realistic possibility. Turn your internet marketing dreams into reality by
discovering how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
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