|
Author: Evelyn Lim Article source: http://dev.twinisles.com/. Used with author's permission.
The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't listen to your audio message.
So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is "read", "seen" or "heard"?
The answer: Provide opt-in email marketing.
Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are "read", "seen" or "heard".
What is email opt-in marketing all about?
Opt-in marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).
It involves the customer giving you the permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to "read", "hear" or "see" your marketing message if he/she has already given you the prior permission to do so.
In the highest form, opt-in email marketing involves an ongoing, evolving relationship between you and the customer. The relationship is one that becomes increasingly focused, with the relevant exchange of information and value.
The steps to an online opt-in email marketing principally involves:
1) Placing your ad in websites that your prospect are likely to visit.
2) Providing an opt-in box to collect mailing information from your prospect and getting his/ her permission for you to start a possible email relationship.
3) Giving a freebie to your prospect to "opt-in". The freebie has to be relevant in theme to what you are selling.
4) Offering an email course, teaching the consumer about the product or service.
5) Continually reinforcing the incentive for your prospect to remain on your subscriber list. This can be by offering him/her quality content on a related topic of interest, etc.
6) Providing more incentives to get to know more about your customer. You may at this point, conduct surveys to build your database of information on customer preferences. You can then easily match your products to the customer needs.
Opt-in email marketing has lots of benefits for you and your customer:
* Increased customer loyalty due to constant contact.
* Customer needs and preferences are met.
* Increased "word of mouth" referral for your products or services as the customer becomes more satisfied.
* Increased sales for your other products and services.
* Lower cost per order because marketing waste is minimized.
Note that, in order to retain your customers, what you must continually offer is value. Otherwise, your subscriber can easily "opt-out" and you would have lost a prospect.
The burden is on you to build and nurture the relationship. Customer loyalty cannot be taken for granted, it has to be earned. Turning the loyalty into trust will surely propel your profits. Evelyn Lim is an online business entrepreneur. She publishes a free weekly newsletter "Mapping You to Success" for aspiring e-biz owners. The aim of her publication is to equip readers with skills to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com.
Kodak CX7300 Digital Camera
Quality digital cameras are becoming affordable for just about everyone these days. Kodak's entry into the low cost end of the market is their CX7300 3.2 mega p...
Buying the Best Digital Camera for Your Needs
When entering the world of digital photography there are many choices for us nowdays. Figuring out what works best for you is key before you buy.
Training Your Dog
Training your dog can be time consuming and frustrating at times, but it's well worth it. Here are several tips that should help things go much smoother and fas...
Traffic vs. Quality Traffic and Hit Conversion
Webmasters often worry about traffic, they think that if they don't get enough they aren't going to make any money. There is a little truth to that, but more im...
If You’re Tired Of Adverts That Don’t Work And Letters That Don’t Sell, Then You Must Read This
I don't care what you think about - about me; about this article or about anything else you chose to think about.
You can read this entire article and say; "Th...
Start Your Sales Engine!
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales e...
Is the Life Youre Living the Life You Want?
One of the best ways to live your life with intention is to listen to yourself deeply. Living each day with intention can be energizing and fulfilling.
Original Ways To Make Money Fast- She Made $20,000 in 3 Days
If you are struggling right now with money and you don't know what to do. Try this excellent common sense idea from Jack Reynolds.
How to Choose the Right Sunless Tanning Product
Sunless tanning products come in several forms. The efficacy and results of these methods vary. Prices also vary. Treatments can cost anywhere from just a few d...
Life on Mars, Warm Water Under our Ice Caps, Evidence, Microbes under Our Feet
World Religion and finding life on Mars can co-exist? Find out how.
Better Web Site ROI: Optimized Keyword Marketing and PPC Bid Management
Every business person knows to watch their ROI, but how is ROI different on web sites? Free business prospects and more targeted advertising means leaner costs...
Two Principles That Can Change Your Life Completely
First principle: You and the universe is one.
Online Poker Tournaments, a Two Part Primer (Part 2)
So you've been playing online poker for a while now and you think you're getting pretty good. You think you're ready for tournament play? You'd better read this...
Create Confidence With Your Writing
Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence...
All You Need to Know About Whirlpool and Spa Baths
There are two type of hydro massage bathing systems:
1. Whirlpools, more commonly known by the brand name Jacuzzi.
2. Airspas, more commonly known by the bra...
Your Company Needs A Mission Statement; Make It Count
Some advice from an entrepreneur on how to develop a Mission and Vision Statement for your company. Are you really Built to Last or just built to merge?
Why Santas Marketing Works Better Than Yours!
Santa owns Christmas eve! What does Santa do that you neglect to do? What marketing strategies does he use?
Understanding The Physics Of The Golf Swing
Some golf players have been able to increase their game tremendously by studying the physics of their golf swing by capturing and analyzing the biomechanics of ...
Spyware Removal
Spyware - Probably Today's Biggest Computer Problem - You Suffer Without Knowing Your PC is Infected! - "The effects can be devastating... and very costly" - "P...
9 Packaging Trends That Will Connect You With Consumers
Today's consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what...
Abuse of Democracy in the Philippines
This article is about the growing abuse of democracy in the Philippines
Code of Conduct for Outdoor Enthusiasts
How we think and act while visiting wild places today will ultimately determine the amount of enjoyment by outdoor enthusiasts for ever more.
Happy Buttons
What makes you happy? What are the simple pleasures that bring you great joy? Review the following list slowly, taking time to savor each one and remember the ...
How To Check Your Credit Rating and Know Its Affect On You
Every time you take out any kind of loan or credit or pay something back, it gets counted on your credit rating score. This article will inform you about how y...
|
Print this page