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Author: Tammy Ames Article source: http://tools.devshed.com/. Used with author's permission.
Web site traffic promotion on the cheap is labor intensive but quickly mastered if you know where to start. Free web site traffic doesn't mean massive submission to search engines or traffic exchanges. Carving out a web site promotion strategy following basic guidelines will bring the targeted web site traffic you need to have a successful online business.
Keys to web site promotion
Search engine optimization (SEO)
The first step to online web site promotion is ensuring that your web site is optimized for search engine traffic. Every page of your website needs to be worked with strong targeted page titles, heading tags and original content rich with key words chosen to reach your niche market. If you are a self-directed learner then your best bet would be Jill Whalen's Nitty Gritty of Writing for Search Engines. http://www.wahmconnections.com/nittygritty.htm
If you need more support and would prefer learning search engine optimization in a classroom format then I recommend Cricket Bailey's SEO class found at GNC Web Creations. http://www.gnc-web-creations.com
Ezine (Online Newsletter) Publishing
Newsletter publishing is a powerful way to stay connected to visitors to your website and help generate repeat traffic to your online business. By creating fresh content and strong readership, your newsletter will be forwarded to others leading to a growing subscriber list. Strong design and subscriber interaction, a newsletter will generate regular traffic that over time will build your credibility and name recognition ~ Branding.
Business Blog
Blogging for online business is quickly becoming one of the best web site traffic generators you can find that doesn't have to cost you anything. You invest your time learning how blogging works for business then you set up your blog and start using the information you have learned to generate targeted traffic to your website. The most popular free online blogger is Blogger.com which although is owned by Google does not have any extra perks for search engine traffic generation and the initial traffic you draw is to someone else's site ~ Blogger.
If you have your own website that you have control of your c-panel then check to see if you have Fantastico which allows you to set up your own blog. If you set up your new blog within your own website then your blog is essentially free unless you need to upgrade your hosting to accommodate the increase in bandwidth used with higher traffic but that is a good thing!
A blog with strong titles, quality content and strategic pinging plus rss feeds will be your key to fast search engine indexing, traffic to your blog that can funnel traffic directly to your business website.
Article Writing
Writing articles with a strong resource box is your best free web site traffic generator. Due to its viral nature on the internet, articles that are published on websites and in newsletters of other ezine publishers will bring your website traffic. With each new article and publishing, your articles will reach more people building both traffic and branding You as an expert. With each article you write, your first stop is EzineArticles which is a high traffic article database used by webmasters and newsletter publishers to find fresh content. EzineArticles (http://www.ezinearticles.com) also publishes your articles in a search engine friendly format that lets internet surfers find the information they are seeking.
Every business website owner should take these keys to web site traffic seriously. The energy put into learning SEO, newsletter publishing, business blogging and article writing has a high return on investment.
Creating fresh dynamic articles in your area of interest and expertise will help you build up your website, fill your newsletter and draw traffic to your business blog. Submitting your articles to other webmasters and ezine publishers will further build your reputation beyond your own website.
Learning how to write and publish your articles on your website and your blog in a search engine friendly format means that you have covered all the bases.
Free web site traffic is initially very labor intensive but the investment of yourself in these four areas will bring you the success online you are striving to achieve. Tammy Ames is the owner of WAHM Connections http://www.wahmconnections.com - Building your home internet business resource site with a weekly online newsletter Work at Home Connections Ezine http://www.wahmconnections.com/current.htm
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