|
Author: Rajitha Dahanayake Article source: http://www.graficcity.com/. Used with author's permission.
1. Web site File Structure / File Naming
- Most search engines do not recognize beyond two directory levels.
- Make sure to name your files and directories with keywords.
- Don't separate keywords using the underscore instead use hyphens.
- File names should be not too long.
2. Load Time
- If a page doesn't load in 8 seconds, Web site will lose 1/3 of the visitors.
- Images and Graphics -Image optimization will help to improve the load time. Images can be optimized using the "GIFBOT" image optimization tool (http://www.netmechanic.com/accelerate.htm)
3. Browser Compatibility / Screen Resolutions
- Make sure the all the web pages are compatible with the latest versions of Internet explore and Netscape. (Eg: IE 4.0 and above, Netscape 4.7 and above)
- Screen resolution is very important. Compatibility in 800 and 1024 resolution is a must.
4. Site Map
- A very important page on a web site.
- Search Engine spider's prefers Site maps.
- Name the Site Map page-using hyphen (site-map.html).
- Make sure the site map has links to every page of the web site.
- Use key words on the anchor.
- Try to describe the links with two or three lines.
- Give a link o the site map from all the pages of the site.
- Keep the site map simple with no or few images.
5. HTML Validation
- Make sure the coding is done according to the W3C standards. (http://validator.w3.org)
- Search engines are constantly rewarding web sites that utilize clean and validated HTML.
- Validate the HTML coding using the "CSE HTML Validator" before the site goes live. (http://www.htmlvalidator.com/)
6. Custom 404 Error Page
- Through the custom 404 error page, make it easy for the users to find where they want to go.
- Use HTML links and include a search box.
- For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.
7. Cascading Style Sheets (CSS)
- Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.
- CSS decreases download time. Style sheets alone don't matter to the search engines.
8. Using JavaScript / Frames / Flash
- JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.
- Frames - Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames intact.
- Flash - Search Engine spiders cant read the flash (Except Fast.com). Anyway Flash can be used for demos and presentations.
- Layers - It is recommended not use layers.
9. Font Styles and Colors
10.Title / Meta Key Words / ALT tags
- Title / Meta Key Words - Title and Meta key words play an important role search engine optimization.
- ALT Tags - It is important to have an Alt tag to each and every image.
About The Author
Rajitha Dahanayake is the Senior eMarketing Analyst of Reservations Gateway Inc. He has over 3 years experience in search engine optimization and Web Marketing.
rajitha@rezgateway.com
Life Versus Lifestyle
A well designed life will include health, wealth, love, work you love, and much more including a lifestyle that pleases you.
Exercise And Stress
Exercise can help you fight those nagging stress symptoms. If you wake up with mild depression, some new acne and a lack of desire then exercise may be just wha...
How to Get Traffic
You need traffic becasue to setup an online business and not get sales is a travesty.
10 Proven Ways to Breakthrough Web Traffic!
This article aims to inform webmasters about the best ways to achieve much targeted traffic to their website.
Concrete Cutting - Adding a Pre-Cast Concrete Bulkhead to Your Home
Are you tired of not having access to and from your basement from the outside of your home? Have you ever considered installing an entryway into your basement b...
Having Fun with Life
The purpose of your life is to be happy. As a child, your objective was fun and happiness. As an adult, are these still your objectives? Learn to have fun wi...
What Would You Think if I said that You could Overdose on Water?
You would probably think that I was writing a lot of old rubbish, but please stay with me, as I can assure you that it is very possible and there are many cases...
How To Be Interesting
Most people want to be liked appreciated loved and adored but why those same people are taken as boring while they try so hard?
Oklahoma Real Estate – Cowboys and Indians
Oklahoma is a state that conjures up images of cowboys, indians, college football and dirt track racing. If these subjects appeal to you, you'll be happy to lea...
Tales from the Corporate Frontlines: The Organizational Structure of Our Growing Business
The Organizational Structure of our Growing Business
Euthanasia
Punkerslut (or Andy Carloff) has been writing essays and poetry on social issues which have caught his attention for several years. His website www.punkerslut.c...
Yo, is Rap Just Another Four Letter Word?
As a boy I remember sneaking off with other boys to talk about girls and other unmentionables with my little buddies. We would curse a bit because it seemed lik...
Employ Passive Solar Energy and Start Saving Electricity Today
Here are 7 basic fundamentals that will cost you nothing or very little and save you cash for many years to come!
Being Dumped, Just Plain Sucks!
"Being Dumped" really is one of the worst experiences, short of death that we, as humans are faced with in our lives. They say that, death of a loved one is eas...
Eat Fiber and Avoid Constipation
Fiber is what our basic diet should consist of. Most of us eat very little fiber and this leads to chronic constipation. Many other illnesses also come from c...
Complaints Are Actually A Good Thing!
Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told...
How Do Home Furnishing Experts Study an Interior Space?
Furniture is an integral part of any interior space. This
article throws some light on how a choice in furnishing
can affect the feel of a space.
Waterproofing Basement Walls
Although representatives from waterproofing companies may guarantee results from their product or service, it is wise to keep in mind that there is no magic sol...
Wedding Favors
What style of Wedding Favors should you get? Flowers or almonds, net bags or boxes?
Are You Deaf? Dumb? Blind at Trade Shows?
Trade shows require concentration, great listening skills
and a friendly, knowledgeable staff. Make sure you're not
deaf, dumb or blind when representing your...
Training Your Dog For A Happy Healthy Life
Proper training and dog care can help your dog live a long and full life. They give so much to us, don't you owe it to him to give some back?
Term Life Insurance and Permanent Life Insurance
An introduction on the two categories of life insurance: term insurance and permanent insurance.
Investment Property Part 2 of 2: What You Need to Know Before You Buy
Even if you have what it takes to be a landlord, you still may need some help before your ready to become an smart investment property owner.
The FIRST FAMILY of the United States
Peyton Randolph was the first President of the United States and he is a nobleman. I know he is closely connected with the Hapsburgs who lived near the Randolph...
|
Print this page