If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?
1 Teamwork:
Hook up with a fellow publisher who does not compete directly
with you. I do this to find out what really works. Share ideas
and results. Brainstorm even by email and you will discover
new ways to promote your newsletter that you will not have
spotted before.
You could save yourself weeks or months of wasted effort if
you know which strategy people are responding to today. And
not what used to work last year when that guru wrote his
expensive ebook with all the answers that were true back then.
For example, last week I learned from a fellow ezine writer that
his new ecourse was taking off like a rocket. So, I have
cancelled my plans to write another ebook and instead I am
working on developing an ecourse. And when it comes to promoting
my new ecourse I already know an expert I can check in with
instead of spending weeks to learn what works best.
2 Help other ezine publishers to get what they want:
Spend time solving the problems that other ezine publishers face.
For example, read their back issues and point out ways they can
offer an even better product. If you can help them to get more
subscribers you will be rewarded with your articles getting
priority treatment and appearing in their upcoming issues.
Do these other publishers offer a free report to new subscribers?
Ask if they would like one suitable for their audience and then
produce one that focuses on your area of expertise. They get more
subscribers by offering a truly useful report and you benefit by
getting your byline in front of even more people.
Give first and you will be amazed at how receptive people are to
working with you for mutual gain. You will immediately stand out
from the crowd in a world where so many people always wants
something without any consideration for the needs of the other
person.
3 Use information as a bonus:
Write an ebook or ecourse with genuinely useful information and
offer it to other ezine publishers. Let them use it as a special
bonus to keep their existing subscribers coming back for more.
They will also benefit from referrals when their readers pass on
the newsletter to friends so that they too can read your ebook or
ecourse.
Too many ezines are short on great articles they can use. There
are plenty of articles available out there but very few high
quality ones that you will use in your own ezine.
The same applies when ezine authors want to offer incentives to
encourage their readers to buy their own information products. If
you give publishers a high quality ebook or ecourse that they can
bundle with their information product you will get your message
out to a lot of people and very quickly.
These tactics could help you to build your ezine in ways you
never considered before now. Test them for yourself and enjoy new
success with your ezine.
Peter Murphy is a writer and ezine publisher. He has a number of
information products that you are welcome to use to promote your
ezine. For details send mailto:3infoproducts@sendfree.com
Simplifying Simple I have a 440-page guide on how to simplify my life, but I haven't found the time to read it. Like you perhaps, my once-quiet world now clatters with the joy of...
Recycling Mobile Phones Recycle Cell Phones Technological advancements providing users with improved reception through integrated antenna systems, reduced size and weight of cell phone...
KABBALAH OF LOVE: The Secret Power of Ego We all long for love, but the defensive reactions of the ego often get in the way. However, your ego plays a very positive role in your life as well. Once you l...
Monotony Most Foul Monotony should be on the FBI's most wanted list. It has killed more presentations than any of the deadly distractions. Everyone, not just those trained to perf...
Dont Make the Top 30 SEO Mistake So you have numerous keyword phrases that appear in the top 30 of search engine results? Congrats! But getting to the top 30 is only half the battle. Research s...
Prevent Foot Problems When Walking According to a NSGA Survey, 71 million American adults are
exercise walkers, making walking the top sport in the United
States. Unfortunately, many sedentary ...
Reciprocal Linking - A Business Partnership! Reciprocal Linking is fast becoming an essential part of increasing traffic and Search Engine ranking. This article covers some important points in setting up ...
Unfinished Business (Part 1) We make plans and set goals in life never knowing the time frame under which we are working. And somehow, due to lack of sufficient time, our greatest goals in ...
Responding to Complaints It's possible that in the course of your business dealings, you may (just may) have to deal with a complaint from a customer or client.
Increase Your Profits Through Customer Loyalty Marketing to existing customers can be up to 15 times cheaper than attracting new ones. Discover the secrets to achieving and maintaining customer loyalty and ...
The Benefits of Quartz Cuckoo Clocks Unlike windup cuckoo clocks, which require rewinding every one, two or eight days before, quartz cuckoo clocks use a more modern timing mechanism, drawing power...
From Clutter To Treasure: Re-use and Not Reject! Make use of clutter to decorate your home! Sounds strange? Believe me its possible! While moving into my new house, I had to get rid of a lot of old pots, torn ...
Why Bother With Farmers Auto Insurance? Farmers auto insurance covers a lot of different liabilities, but you need to make sure that you know which ones you need and want before you take out your poli...
Print this page