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Author: Richard Reese Article source: http://www.articlesfactory.com/. Used with author's permission.
Richard Bolles, created the hugely popular What Color is
Your Parachute for millions of job seekers and career
changing individuals dissatisfied with their professional lives.
Mr. Bolles basically created a book that guides a person to
discover what jobs fit their special abilities and attributes.
So my question to you is what color is your mlm-chute?
Facts show that 96% of people who join a network marketing
company will drop out within three to four months. If one
pinpoints the causes of these high attrition rates, then one
can be more successful in their networking business. So what
are the key reasons a person might fail?
At the top of the list could be the quality of leadership that a
newly signed person has just been brought under. A leader in
network marketing will have a system to train newly signed
distributors. This system, called duplication is a must for any
successful career in mlm, but it is not enough.
I'm not saying don't use the materials a network marketing
company provides for you in the forms of autoresponders,
sales literature, websites, etc. because in many cases these
items will be professionally created with thousands and
sometimes hundreds of thousands of dollars invested to
create them, but not everybody will take to these things.
As a leader you must create multiple duplication systems
based on the color of a person's mlm-chute. For instance, a
person has just signed up to join your company. One of the
first things out of your mouth should be how do you want to
approach building your business?
You'll find that many people will have no idea how to build
their business, so then you ask them what sort of personality
they possess.
Are they more extroverted and outgoing or are they more
reserved and introverted? For a person that is more outgoing
and extroverted you don't want to duplicate them in the
direction of an email or postcard campaign, but something
that gets them communicating with people in a face-to-face
or a telephone environment.
For a person that is more introverted a leader might spend a
little more time helping them develop their warm market lists
so they can gain experience communicating with people
they know or teach them about creating an email campaign
because it is not face to face selling.
Whatever the case might be, remember a one-size-shoe
does not fit us all and if you can communicate better with
your business partners, then you are that much closer to
creating a fulfilling and lucrative career.
Richard Reese
(c) 2005
Full reprint rights. Please feel free to copy or download this article and give it to people that might have an interest in the subject matter. All I ask in return is the article be printed in its entirety, including the resource box. Richard Reese, teacher, author, professional networker; creator of Alpha-to-Omega MLM A-to-Z eCourse, a complete new-in-the-box manual for network marketing without fear or rejection. Sign up and read more of his story at http://www.abundanthomewealth.com
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