|
Author: Matt Colyer Article source: http://firestormhost.com/. Used with author's permission.
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.
First before you start you need to identify your keywords. It is critical that you know and understand the search terms surfers will use to find your web site with. If your not sure yet try thinking of search terms you would use to find your site. After you find your keywords make a list of about 50 (If you can find that many) keywords and target them.
Next you need to identify your competition. Start searching with your site's targeted keywords and research the top ranked competing sites. Create a list of the top 10 to 15 sites and review each one of these web sites. While reviewing each of the competing sites look at the SEO methods that they use.
Meta tags are thought by most to have little impact, If any at all, on your site's ranking, but is still recommend to use. It's better to be safe than sorry! The meta description tag is used to describe a web page's content to the search engines. Most search engines (Google, Yahoo!, etc) get the web site's description from the web page's content and not from the meta description tag. Write a description of your site here and make it short.
The keyword tag tells the search engines what keywords are related to your site. You should place your main keywords here and add no more than 15 keywords. The Title tag is probably one of the most important SEO techniques today. Not only will the search engine's spider see this, but also the surfers. Place your main keywords in it and be creative. Don't make it longer than it needs to be.
Keyword density is a key part of SEO. On each page write approximately 200 to 500 words. Write it with your targeted keyword phrases. Remember not to over due it and get banned from the search engines for spam or make your visitors hate you. Put your keywords in bold and in the heading tag. Try to get a density of 5 to 15%. If your not sure what you keyword density is try using http://superiorwebmaster.com/webmaster-tools/page_primer.php.
Search engines will not only use links to find new sites, but they'll count each link to a site and use this to determine how popular that site is. What you want to get is quality links. These links should come from web sites that are related to your topic. Don't exchange links with every site you can. Take time to check each one before exchanging links. Make sure they are a clean and professional site. Look to see if they use spam.
Other thing to consider is to make sure HTML is valid. Spiders are somewhat like the browser you use, they read the HTML to display the web page. If your HTML code contains errors, spiders might not be able to find the content on the page. Although most spiders will try to correct minor errors in HTML code, it could still hurt your ranking. Visit w3.org to have your HTML code validated. Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer.
Calcium and Women: For More Than Just Bones Calcium is important for everyone - but especially women. Learn where in your diet
to look for this important mineral and much to strive for.
8 Tips for Keeping More of Your Hard Earned Money A sound knowledge of financial basics combined with some careful financial planning goes a long way towards helping you hang on to more of your hard earned mone...
Car Finance Car finance is easy to get. If you need a vehicle loan go to the internet and buy it. You can purchase car insurance at the same time. Why is the online purcha...
Smart Dust and Virtual Keyboards Using Smart Dust which is sprinkled onto a rock it maybe possible to type information into a small computer or PDA very rapidly. This could be quite handy for m...
Taking the Free Out of Freelance Writing Why freelance writers should always make sure they get paid for their work.
Website Globalization Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their prod...
The Biggest Needle In The Haystack Fun article about the simple but complex advantages of theme based websites that are content rich, and search engine friendly.
Ten Fun Ways to Liven up Any Presentation Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in ...
Dating Strategies and Tactics To find a long term relationship, you must go after
it. It probably isn't going to fall into your lap.
Run Towards Fear: A Prescription for Success Most fear is both irrational and unnecessary. However, what follows are some simple but powerful ways to virtually eliminate fear's place in your daily life.
Analyzing Growth Stocks: An Important Focus For Any Investor Analyzing growth stocks is an important focus for any investor. This is especially important, since stocks are an irreplaceable part of any good investment plan...
The Best Tan is a Sunless Tan! So, you didn't get away this past holiday season? It's "back-to-work" time again and you've got a bad case of the blues? You need a quick "pick-me-up". Go gra...
Help Your Marriage Survive The Rough Spots Every marriage has its ups and downs. Here are some tips to help get through those difficult times and come out with a stronger, healthier marriage.
Christmas Decorating Ideas As the christmas holidays approach, it is time to start thinking of how you would like to decorate your home. This article will provide cheap ideas for christma...
5 Tips To Select The Best Wedding Reception Location Being disc jockeys, we get the opportunity to evaluate many reception facilities while having little or no bias to "sell" one location over another. Most Brides...
From Fat to Fit: Read One Womans Amazing Weight Loss Story Cat lost over 70 pounds of fat and now compete's in fitness competitions. Learn how she did it and see her amazing before and after pictures.
Are Kettlebells Too Expensive? When thinking of buying kettlebells, many people balk at the price... but are kettlebells really that expensive when compared to the fitness equipment alternati...
LapBand Surgery: The Rules of the Road, Part 2 LapBand Surgery patients have many rules to follow to be successful in their Weight Loss. We also have to know and understand terms like "restriction" and being...
Anger: The Unexpected Emotion After Gastric Bypass Surgery Most gastric bypass patients experience anger as they lose weight. Most of our anger is about how obesity caused us to be self-loathing: about learning to hate ...
Thoughts on Successful People I was hired to do some training for a sales team from one of the largest companies in America. There were 16 people on this team. This year their sales (for the...
What Are The Common Hair Loss Causes? This article outlines the most common causes of hair loss in both men and women. It contends that accurate identification of the cause or causes of baldness is ...
Safe Cyber Dating Cyber dating is one of the most popular dating venues these days. No longer is it necessary to go to the bar down the street to find a date. No longer is it nec...
Why Does Teak Wood Patio Furniture Have to be Expensive? Often times we percieve something as expensive or costly only because we have limited or no pertinent information which would lead us to change our perception. ...
Creative Camp Cooking You'll feel better after a long day of hiking or other fun outdoor activities if you have an enjoyable and fun meal when you get back to camp. In this article,...
|