|
Author: Debbie LaChusa Article source: http://www.10stepmarketing.com/. Used with author's permission.
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication. And you do need to be able to write well to communicate effectively.
So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.
My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.
Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.
Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.
Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.
It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
(C) 2005 Debbie LaChusa Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at
http://www.10stepmarketing.com
Diapers: Do You Choose Disposable Or Reusable?
Diapers - ugh! A new mom has to choose whether to use disposable or reusable diapers, read the pros and cons.
How To Attract People To Your Web Site and Leave Their Contact
If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it.
Inspired Intuition - Following Your Inner Voice
How many times have you had a hunch, inkling, a gut reaction or other display of intuition and failed to act on it? Sometimes our intuition is a warning; other ...
What To Expect From A Credit Repair Company
It would be great if everyone had good credit. But the fact of the matter is, many people do not, and they have to suffer the consequences of having a bad credi...
How To Make Niche Profits Without a Website
Learn how to make money in a profitable niche without even creating a website...
Forget The Sandwich Technique
The "sandwich" technique doesn't work, it lets you off the
hook and it's mealy mouthed. Be direct with your people and
they'll respect you more for it. You are ...
Pressure Washer Companies and Steam Cleaner Maintenance
If you run a pressure washing business it is a must that you understand and take care of your equipment. It is your livelihood. Proper maintenance is a must. If...
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn fami...
Good Grief!
If tears are an indication of how special my relationship with my mother was, I cry with pride! I've come to see grief as pain with a purpose. Interestingly en...
Do You Have This Essential Weight Loss Skill?
Learn the most important skill you need to enjoy your weight loss program (and reap the benefits for the rest of your life).
Adjustable Rate Basics
An adjustable rate loan, most simply stated, means that your interest rate can be adjusted up or down over the months and years. By adjusting the interest rate ...
How Do I Achieve Success?
Success breeds success. You start with the goal setting of your self-improvement whatever it is. When you reach your goal you'll get peace of mind. How do you s...
Aggressive Behaviour Seems To Be Triggered By Early Age Diet
Diet influences behaviour and mental health. Small children diet plays an essential role in their subsequent mental development.
Gastric Bypass Surgery - Is It Right For You?
When we hear all the success stories of the gastric bypass, it sounds so easy. One pricey operation and the pounds just fly off! Right? Not quite. Gastric bypas...
10 Common Credit Card Mistakes
Ever thought that you could make better use of the credit cards that you have but never really knew the inside story? In this article we describe 10 of the most...
Flexible Mortgage Tips
Outlined below are some useful flexible mortgage tips.
Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits
What is cross promotion?
Five Ways to Create a Healthy Home
Have you ever thought of your home as being healthy or unhealthy? While the concept of a healthy home may be new to some of us, it is steadily gaining populari...
10 Filler Activities for the Summer Business Slowdown
Summer is a time for the outdoors, for that well-deserved vacation, and with everyone out and about, it's also a time that you may notice a slowdown in demand f...
Natural And Not So Natural Disasters: An Alternative Perspective
Taking action to improve world conditions can be a healthier alternative to sitting home watching media hype. Wouldn't it be a better use of our personal power ...
Parchment Paper Fish with Butter Sauce
Parchment paper fish with butter sauce is a simple yet elegant way to serve fresh fish.
Irish Fiddle Ornaments
Irish fiddling sounds so different from American fiddling! Can it be the elusive ornaments? Find out about the roll, the cut, the bow shake and more...
The #1 Secret For Building Website Traffic
The number one question among webmasters is "How can I increase the number of visitors to my website?". There are several ways, but adding content to your site ...
What to Expect After Liposuction Surgery
After the successful surgery, a patient should expect some drainage from the doctor's incisions. In most cases the drainage is minimal but may last for several ...
|
Print this page