|
Author: Yvette Dubel Article source: http://relationshipplus.info/. Used with author's permission.
Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases.
Since all successful relationships, professional and otherwise are based on meeting mutual needs, both parties have to leave the metaphorical table feeling satisfied that their needs have been met. Anything less and the relationship is less than successful. This is the reason that relationship marketing forms the framework for the mistakes and the solutions to them offered here.
1. Market and Sales Departments must move along parallel tracks. Effectiveness depends on both being under the control of a knowledgeable marketer to ensure both short and long term growth.
This actually gives one-person small business operations an advantage over larger corporate entities. One of the major reasons this advantage exist is the increased ability to respond quickly to changing market climates or in implementing new information. In this case, coordinating sales and marketing to produce consistent results.
2. Using invented words to function alone in branding. Instead attach made up words to a defining tagline. To get maximum value of this kind of branding strategy, make sure your tag line tells prospects about your value proposition.
3. Marketing an exclusive message that caters only to a specific group, such as IT managers or engineers, when your sales will demand you have a broader reach. Remember that the decision maker may not be a technical expert.
Along those same lines however, there are many small software developers who market primarily to the internet home based market when they could significantly increase revenue by targeting traditional small business owners who can’t afford large CRM (customer relationship management) applications offered by software giants.
4. Promoting technical innovation instead of its value to potential customers. This actually ties in with number two because avoiding this “faux pas” is another function of your value proposition.
5. Introduce new products and technical development with articles in professionally prepared press release and article directories. Your articles must inform the public of your products value and benefits to their bottom line or essential needs. Focus on increasing business profits & an individual's success and you’re definitely on the right track.
Those articles and press releases begin to form the basis of stronger sales material and direct mail campaigns. Build on this publicity by employing focused placement advertising in publications and events that will enhance the credibility your product.
6. Use clearly understandable language rather than industry jargon to communicate value and context for application. Of course that is not to say you should not attempt to educate your prospects, it is a matter of how it is presented.
Rather than alienating audiences with insiders terminology, explain any terms that may be unfamiliar. In fact, taking an educational approach can work effectively as part of a marketing/sales strategy, but as many of the failed dot-com(s) taught us the business model must be designed to drive sales, not just demand or interest.
7. Trendy creative advertising often fails to reach the target audience though it may make people pause and look. Maximum ROI (return on investment) demands that promotions focus on user benefits and how your product will drive sales for their company, directly or indirectly. If your focus is not on the btob market, then you must concern yourself with otherwise solving your customers problem. Helping them to meet the need that prompts them to purchase your products.
Increasingly it appears that a greater number of companies are looking to technology to help drive sales, rather through product expansion or increasing internal efficiency. Success depends on approaching advertising as a component in your relationship marketing strategy. Each promotion effort should further or establish your rapport with customers. This in turn requires understanding their evolving needs. The advice offered here and a simple plan for your strategic marketing endeavors will help drive not only your revenue, but increased profits and much success. Yvette Dubel is the founder of http://www.enhancementconsulting.net and creator of the Simple Plan System© featuring Clarity Relationship Valuation. Enhancement Consulting publishes “Elements of Simple Plan for Success” e-zine. Request information about online events by email (events-survey@freeautobot.com)
Blog Marketing: Guerrillas Stalk the Internet
Blog Marketing is an exploding tactical and strategic process on the Internet whereby personal opinion and marketing coalesce to advise, promote, guide, persuad...
How Your Personal Credit Affects Your Chances of Getting a Business Loan
Many people do not understand the relationship between personal and business credit. Understanding the difference and relationship between the two can boost you...
To Lose Weight or Not to Lose Weight... A Guideline for Men!
The decision for a woman to lose her extra childbearing weight is between her doctor and herself.
How to Plant Tulips
Tulips are such lovely flowers, and a sure sign that spring has sprung and summer is on its way. Here are some planting tips to get your tulips in the ground.
Cheap Car Insurance: Factors that Affect Your Car Insurance Rates
When it comes to auto insurance rates, who you are determines what you pay. Automobile insurance premiums are based on a large number of factors, some of which ...
GABA: An Inexpensive, Natural, and Effective Way to Increase HGH
Suppose you can turn back the hands of time to 10 years ago. You would look younger, have more energy, and be slimmer. HGH (Human Growth Hormone) is a chemical ...
What Do Canoeing, Skiing, and Life Have in Common? Three Top Tips for Finding Mentors
Do you find yourself getting caught up in busy-work?
Tips for Attending Gemstone Shows
Avoid blowing your budget by defining your market and planning your gemstone purchases in advance...
Customer Service - A Sweet Essence
Your wait time is approximately 15 minutes. Please continue to hold...Please continue to hold...Please continue to hold...
What You Must Know About Trampoline Safety
Tumbling on the trampoline caught on like wildfire in the
early 1960s, and still enjoys great popularity today, but
the sport also still involves the same poten...
How To Find Your Lost Dog
Tips for finding your lost dog. Discover the steps to ensuring your dog's safe return. Don't let your dog become someone's new pet.
The Six Key Ingredients to Success in Network Marketing
The Six Key Ingredients to Success in Network Marketing offers six tips to help people with their network marketing business.
In Network Marketing Youll Never Know What Could Happen
Prospecting in MLM can be very frustrating. There are times when it would be easier to admit failure and simply give up, but something will happen that will get...
How to Use Memory Foam Mattress Pads
Memory foam, the gel-like polyurethane material that holds impressions on its surface, is mostly associated with mattress pads. The memory foam mattress pad was...
Tips for Building Muscles Quickly
Maybe you are thinking of starting a muscle building routine, and you want to plan an effective strategy. Maybe you've already started working out, but you jus...
Eyelid Plastic Surgery
Blepharoplasty, commonly known as eyelid surgery, is a cosmetic procedure that removes excess fat, skin and muscle from the area around the eyes. As people age,...
Do Magnets Work?
The scientific explanation behind magnet therapy is that the magnetic fields produced by magnets (generating electromagnetic current) penetrates the human body ...
The Benefits of Massage Recliner Chairs
Massage recliner chairs are different than traditional home recliners. These innovative chairs offer a wide range of options for massages and comfort. Although ...
Site Selection and Demographic Tips for Establishing Outlets
Expanding your company using regional data to determine the best possibilies for success of your new outlets. How to collect the best data, fastest.
How to Shop Online for Fireplaces, Stoves & Accessories
If you are thinking of adding a touch of class to your home then a fireplace could be just the thing.
Chapbooks Create Publishing Opportunities: Five Strategies to Success
You've been writing forever and now want to get published-- but you're having trouble making it happen. Or you don't even want to attempt the time-consuming su...
Attention, Ladies!
It's Time to Put the World on Your Shoulders.
3 Fast Ways To Get Free Content For Your Home Based Business Website
Is your website looking alittle bare? It's okay, you're about to learn 3 of the fastest ways I know to get free content for your home business website.
Home Owner Loan - 5 Tips To Get Yourself Ready For A Home Loan Application
Here are 5 tips to apply a home loan without much trouble.
|
Print this page