|
Author: Catherine Franz Article source: http://www.marketingnewz.com/. Used with author's permission.
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
It is important to create a keyword list for each product or service you have. The keyword list might even change slightly if there are various groups or audiences for that product or service.
For simplicity, I have omitted the word service and for the word product to reflect both.
Creating your keyword list can begin after you have clearly identified the buyer or audience for a particular product or service. You will need to know as much about the buyer's demographic and charactertics as possible. I also recommend including their descriptive qualities and personalities. Here is a list to kick start your brainstorming process:
· Communicative
· Competent
· Dedicated
· Enthusiastic
· Expert
· Hardworking
· Improved
· Positive
· Negative
· Professional
· Relationship-driven
· Self-confident
· Successful
· Tranquil
· Spiritual
· Understanding
· Socially conscious
· Early adaptor
· Later buyer
· Has to see it to believe it
· Guarantee a must.
The list of keywords will describe the product and target the specific quality you have isolated as most important to those buyers. No grabbing out of midair. Take the time and research, this will help you save money and reduce costly marketing experiences.
You can complete your research with any combination of methods. Here are eight methods to help you build from:
· Brainstorming
· Yellow Pages or other indexes for services or products.
· Reviewing your company literature already created
· Checking out the competitor's literature
· Surveying key customers
· Searching through trade publications (articles and ads), and contacting them or visiting their web site looking for their buyer statistics/demographics.
· Use a general dictionary and thesaurus
· Use a specialized dictionary like the, Flip Dictionary.
You can use resources like the yellow pages or other catalogue-type indexes listing grouping to discover keywords your product or service would be listed under.
Let's move through an example. If you were selling a professional development product - you could be in any one of the following professions: professional speaker, life, business, or executive coach, consultant or trainer. Your buyer or audience is somewhat successful you're your product will help them add additional success. Here is a list of keywords that could describe their characteristics or qualities:
· Able to motivate others
· Clearheaded
· Clear-sighted
· Committed to achieving excellence
· Demands excellence
· Full of character
· Has good judgment
· Has a wonderful stress-free life already
· Highly perceptive
· Lives up to her or her potential
· Life-long learner
· Sts high standards for themselves
· Stays on track
· Strives for perfection
· Strives to excel
· Takes the initiative
· Motivated to achieve
Okay, good start. Now, let's begin to put all this together. Let's zoom in on one of these: strives to excel. Let's narrow down further to one word: excel.
Look up the word excel in a synonym finder, thesaurus or my preference, the Flip Dictionary and you find the following keywords that you can add to your keyword list: best, better, exceed, outclass, outdo, out rival, outstrip, shine, star, superior, surpass, take the cake, transcend, dominate, tower above, be head and shoulders above, stand out in the crowd, hold sway, lead, take the lead, lead the pack.
The list can go on, however, will stop here because the point is made.
After this, you could let your fingers travel through the thesaurus and then add those words.
Alternatively, you could continue your list by visiting a few of your competitor's web sites and see what keywords they use. You do this by visiting their home page, right clicking the mouse on the page, and select "view source." In the HTML code look for "keywords." These are the keywords they use for the search engines to find them.
You will want to specifically focus on the competitor web sites that appear in first ten spots on one or two major search engines, like Google.
Next, select another method from your list of resources and continue until you feel you have enough right words.
After completing your list, you will want to review and place the keywords in priority order as best possible and eliminate any words that might be misleading. If you market globally, make sure none of the keywords mean something offensive in their language. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
Capitalizing On The Autosurfing Craze
Paid to surf programs have been on the rise and with the monetary promises.........
Get Paid To Autosurf - An Easy Way To Make Money At Home
Auto surfing for cash might not be a glamorous way to make money but get paid to auto surf programmes offer an easy way to make money at home. The day's cash ca...
7 Need to Know Campsite Cooking Strategies
Are you sick and tired of not knowing what to bring or what to cook when you go camping? Do you either pack the entire kitchen (including the sink) or you bring...
Creative Ways to Finance a Business Purchase
There are so many ways to finance a purchase of an existing business - read on - maybe you not aware of some of this creative means!
Omega 3 and Reduced Risk of Myocardial Infarction
It is no surprise that much of the developed world suffers from heart disease because of diet and other lifestyle habits. In the United States heart disease rem...
Worms: Elongated
A worm is an "elongated" invertebrate soft-bodied animal. The most widely known of all worms is the earthworm. The earthworm is a member of phylum Annelida. A s...
Making Gifts A Pleasure
It is a sad fact of modern Western life that so many people see, and feel, that giving gifts at Christmas is an unwanted chore, and source of stress. However, i...
Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, ...
Solving the Million Dollar Mystery: 4 Steps To Create A Turn-Key Business
You're a smart, hardworking entrepreneur, and you're moving fast. Your business is growing and getting busier each day. But somehow, you find yourself stuck. ...
3 Reasons Why You Must Use Sub-headlines In Your Sales Copy!
Yesterday, we took a look at how television has influenced
American behavior, and the importance of giving your
viewers, or in this case, your prospects... a "b...
Inexpensive Exercise Machine Gets The Results Of A $12,000 Treadmill
Would you like to find an inexpensive piece of exercise equipment that gets you the same results as a $12,000 professional treadmill? Find out more...
Franchises-Exit Strategy
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their...
Managing Your Finances Once Married
Below is a list of 4 easy steps to take when determining your financial future.
Ways to Acquire Discipline in Trading
Personally, I believe discipline can be learned, although at times it is very painful. When I began trading, I was a very undisciplined person. But trading an...
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not
learn how to advertise your products and services both
efficiently and effectively, you won't be in ...
I Have Diabetes or Another Chronic Condition - Should I Use an HSA?
The Health Savings Account (HSA) is a much-talked about way to reduce health insurance costs. But is it equally useful to people who have chronic conditions, li...
Bad Credit Credit Card - How To Increase Your Credit Score With Credit Cards
Here are some tips for improving your credit score, if you have bad credit, through getting a credit card.
Reverse The Risk And Boost Your Profits
Risk Reversal, in essence, means that you, the business owner,
assumes all the risks associated with the business transactions, and your customers none.
Reasons Why You Should Niche Your Business
Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all o...
An Example of Understanding Consumer Thinking
A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.
Inoculate Yourself Against Negativity
Unfortunately we come into contact with negativity everyday. We can't avoid it. But we do not have to let ourselves be effected by it. So protect yourself from ...
Unique Gift Ideas -- The Gift Of Fitness
Well, it's almost that time of year again - the holiday shopping season is just around the corner. Have you thought about what you are going to give those peop...
Happiness Increases Longevity...Where Do We Find This Gift of Life?
How to find authentic happiness and improve our chances for long life.
Gardeners Gift Ideas
If someone you know spends more than ninety percent of their day pruning and pairing, selecting garden gifts for their next birthday or anniversary might be the...
|
Print this page