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Author: Tom Antion Article source: http://www.psm.in/. Used with author's permission.
Much of the attraction of e-books is that they can be purchased and received instantaneously. Within minutes of reading your great sales copy, someone can purchase and download your book… just like that. If you are not set up for e-commerce with digital delivery, you are probably losing sales. Customers do not want to wait around for an e-mail attachment to arrive, or a package to be shipped. Simply put: if you can't deliver your book rapidly, someone else will get the sale. If you do not produce your product quickly, the cost to drive traffic will outweigh your profit, making this a losing proposition.
When a customer purchases your book through your automated shopping system, the money goes directly into your checking account. This system eliminates the hassles of printing, shipping and getting a funny taste in your mouth from licking stamps. I use http://www.KickStartCart.com, which integrates everything you need to do business professionally over the Internet. You can also get a free e-book on how to pick a shopping cart/delivery system by visiting http://www.public-speaking.org/ebook.htm.
The nice thing about having an e-commerce system is that multiple websites can be run off a single system. The more sites you add, the cheaper your total costs will be, allowing you to run your entire business off of one system. Be sure that the system you purchase has a training feature to teach you which way is up.
Lastly, it is important to remember that money must be invested in the system before the system can make you money. Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
http://www.antion.com
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