Communicating Value Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about. Always, but especially during lean times, effective sales profess...
The Death of the Loyal Customer One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to t...
Difficult Customers - Theres No Such Thing There are actually very few genuinely difficult customers in
the world. And I hear you say - "we've got all of them".
However the majority of customers in the world are
reasonable people. They may not think the way, look the way,
sound the way that you do. However they are your customers
and if you want their business then you've got to deal with
them.
How To Build a Profitable Business It's never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and...
Improving Customer Service Improving customer service starts at the top - with us owners and managers. We need to be living pictures of how we want our staff to treat customers. Having 10 plus years operating, owning and worki...
Whats For Lunch? As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way. Let me tell you about one of them. Recently I spent so...
Doors by Catering to Your Clients Clients… they are the most important influence in the success of any business. It is vital to keep them satisfied and happy. Clients should be catered to. Their every need should be met and more. We ...
Keeping Clients Happy Keeps them Coming Back Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also inc...
CRM - Its Relevance In today's demanding economy, the first line of any business during economic uncertainty is to get closer to the customer. Customers often want information along with a quote or invoice on the spot. With lack of information, the customers do not fix loyalty to a particular product or service and tend to depend on impulse decision. The companies are no exception to this. In the process "hot prospects" turn ice cold. Speed of information flow and speed of converting information into prospect are vital factors for survival. So access to data is a must. E-business has revolutionized the way for business to interact with customers.
Client Service as a Competitive Advantage As someone who has been heavily involved facilitating strategic planning processes with organizations during the last 15+ years, I often find it somewhat amusing how people answer the questions I pose.
Automating Your Help Desk Workflow Do you know you can open, answer, close and report help desk information without human intervention? every Help Desk I visit are doing more with less. Why not do more with what you have....
Add Value - And Kill Mediocrity in Customer Service I asked a group at one of my seminars to write down the name of places they'd gone to do business that they considered outstanding, and then we discussed why they considered them outstanding. Nobody came up with more than one name, and some couldn't think of even one business that they considered outstanding. In all cases the outstanding businesses had one thing in common, they did something that mediocre businesses don't do. They added value...
Adjustment DENIED Marketing is a process of doing business, and they were not doing the process in a manner that supported returning customers. Return customers are a fundamental resource of any business. New customers are expensive and do not represent the primary source of income, unless you are a NEW business.
And The Difference is... Attitude Some businesses go out of their way to please the customer, others just go through the motions. The difference comes from an intentional promotion of a positive, customer-pleasing attitude.
4 Tips Toward Overcoming Bad Customer Service Customer service is the pits, you say. You are not alone. One of the biggest gripes from consumers today is the poor service they receive at the hand of service providers. You need not be victimized by lousy service nor do you have to move heaven and earth to get what you want. Let's take a look at four options you can take to get the results that you want and deserve!
What You Need to Know About CRM Customer Relationship Management (abbreviated CRM) is a very hot topic among businesses. CRM is such a hot topic because it is a way for businesses to connect with their customers, increase profits, and have better customer service. There are several things that you need to know about CRM.
Customer Feedback: Everyone has an Opinion - USE IT! Coupons save people money. Everyone likes extra cash flow. A good deal to many customers is a cheap one, or one with a rebate. So why not make this customer, a customer for life- give them a deal. They save money, you make money... everyone is happy.
7 Simple Steps To Web Wealth A lot of people and companies have websites. They also have products and services they want people to know about. Unfortunately, most of these people and compan...
Top 9 Reasons To Advertise I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you ...
L-tyrosine and Your Health L-tyrosine is a protein that the body produces from phenylamine, thus making it a non-essential amino acid. L-tyrosine is available from natural foo sources inc...
Money Does Talk! When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is buying in the wholesale cash marke...
Voice Mail Can Be Your Buddy Research shows the average executive gets over 300 messages each day, not to mention the bombardment of advertising messages from billboards, TV, radio, cable a...
Can You Change a Man? Recently, at a public function where I was the Toastmaster, an elegant lady in her early 30s walked up to me and asked: 'Can a woman change a man?' Instead of g...
Marketing Messages with Add Zest & Appeal When it comes to marketing you need to be able to come out on top. With more than 3,000 marketing messages pummeling consumers on a daily basis you can not aff...
Sorting Through the Good, the Bad, and the MLM Ugly You know, if there's a surefire killer of a beginning networker, it's the old deal where the new networker wastes so much time finding the right folks to sponso...
Manage Stress and Fear: Visit The Secret Garden! Whether we are working, unemployed or longing for a change our lives are full of stress. Stress is a natural part of life. How we deal with it determines our le...
10 Steps to Getting the Most Out of Job Fairs Many job seekers tend to overlook job fairs. They can be crowded, busy, competitive and confusing events. But they offer you the opportunity to contact many pot...
Ask for Referrals: And Get the Answer You Want! Why are people scared to ask for a referral? Is it the fear of rejection, or do they think that it will annoy their client. If you have been giving 100% to your...
Hold That Elevator! As Prince, or whatever his name is now put it in one of his songs, "When Life's elevator tries to bring you down go crazy, punch a higher floor!" Well..., This ...
Benefits of Lake Tahoe Cabin Rentals Lake Tahoe cabin complexes rangein size from small, six-unit, luxury rentals in the woods, to larger cabins with common pools and private beaches. There is some...
Strategic Acquisition Strategies for Small Businesses Growth through acquisition should not be considered an option reserved solely for large or Public Companies. Small and mid-size businesses that opt to grow by ...
Terrible Meetings - Ten Ways to Spot Them! Meetings are valuable components of organisations. Yet they need process, discipline and leadership/facilitation to work best. Working at getting them right i...
