|
Author: Rasmus Nielsen Article source: http://www.onlycredit.us/. Used with author's permission.
A business relationship is different from any other kind of relationship, being a personal or a social relationship. However, to understand what a business relationship means, it is necessary to identify what a relationship is.
A relationship is according to the Oxford Advanced Learner's Dictionary "a connection between things". A different definition is that it "is a memory of past interactions". Both definitions say something about a relationship even though that they do not say exactly the same. However, the definitions do not differ between business relationships and personal relationships, which is important because there is a different objective between the two kinds of relationships. Therefore, a business relationship can be defined as:
"A bond based on a rational objective, which is to do business with each other".
However, as the interaction between the two actors increases, a certain relationship evolves and the knowledge about the other part is increased. Together they create a combined understanding and view of reality. The more common output of the relationship is a decrease in transaction costs, as transactions becomes routinely and the bond between the two companies is strengthening.
When talking about a business relationship, trust comes to mind, because relationships build on trust. However, can a relationship survive without trust? It is possible for a professional relationship to exist without trust, though in most cases trust is a part of the professional relationship. Various authors, such as Paul Greenberg in CRM at the speed of light, 2000, has argued that relationships build on memories of past interactions, because on the first encounter you do not know each other, however, on the second encounter you build the relationship on the previous encounter. He believes that it is the previous encounter that counts in the eyes of the customer. It is true that a need can create a genuine relationship, however, a long-term relationship needs trusts to be able to survive. Furthermore, the better one get to know the other, the better conditions the relationship has to succeed, if there is a honest approach to build the relationship. To some degree the two approaches towards creating a business relationship agree, however, if the objective is to create loyalty both the successful encounter and trust must be accomplished in order to create a successful long-term business relationship. About the Author
Rasmus Nielsen has specialised in CRM for several years and been consulting to various companies in Denmark and Australia on the topic. Rasmus also holds a M.Sc. International Business Economics.
For more info please visit http://www.frejaweb.net
Bow Wow Bliss: Five Ways to Meditate with Your Dog
Want to experience bow wow bliss? James Jacobson shows you five ways how you can meditate with your dog.
A Quick and Easy Composition Method
Shows a unique method for capturing musical ideas.
The Perfect Garden Sundial
Sundials are an attraction in many gardens, but they don't have to be just decorative. Find out how to select and install your sundial so that it fulfills its o...
Communication Barriers and Simplifying the Communication Process
This article points out many of the existing communication barriers that are overlooked by presenters. By ignoring or not knowing that these barriers indeed ex...
Sex Sells!
An attractive woman has a decided advantage as sales representative over her male counterpart.
February in the Garden
A February gardening cure for spring fever!
My Ambitious Niche - A Completely NEW Way To Find Ambitious Wealth
A Million Dollars Is Within Your Reach-We Sell The Process For Profits, But We Also Give Away Insights For Free On The Website. A Completely New Way....You'd Ne...
Finding Time To Exercise After Pregnancy
If exercise is so obviously the answer to losing weight after childbirth, then why aren't more women doing it? The answer isn't as tricky as you may think.
Getting What You Need: Ask For Help!
Taking the time to seek help can be a real boost to your productivity when going through change. It is very easy to waste a lot of time going in circles trying ...
Camera Cell Phone Verizon
Camera cell phone by Verizon offer is just an example of many types of camera cell phones offered by various service providers. The list of service providers in...
Giving the Gift of Your Name (The Networking Factor)
Back to the basics! People do business with people they like, trust, and people who empower them.
5 Critical Pay-Per-Click Tips
If you are thinking about adding pay-per-click to your SEO strategy, make sure you follow these simple guidelines to avoid lost revenue as a result of poor plan...
A New Strategy
Direct Answers - Column for the week of November 3, 2003 My mother-in-law drives me crazy! She is an antisocial, critical, know-it-all who can't find anything ...
Herbal Life Supplements – For Natural Treatment
How to find and buy herbal life supplements. Read this article now.
For Web Design and Development Businesses Exceptional Customer Service Is the Name of the Game
With the Internet creating many new businesses especially hosting sites and web developers, poor customer service complaints are increasing just as quickly. By...
Fountains of Refreshment
When hot, sticky days hit, try to use all your senses to keep cool. Sight and sound have amazing psychological effects, even when the thermometer soars. One of ...
Enjoy Your Vacations with Colorado Ski Vacation Package
Are you looking for the perfect ski vacation? Do you want to have fun and see the most incredible sceneries ever? The best Colorado ski vacation package is just...
Leadership - Passion, Purpose, Profit - Its Not That Hard
It takes courage to be a leader, to be transparent, have passion, listen, be open to change. The rewards are incredible if you really want to pay the price and ...
7 Core Elements Of Your Vivid Vision!
This article empowers leaders and equips them to provide a powerful statement of vision to the people they lead, leaders learn how to present their visions in w...
Questions to Ask Yourself When Starting a New Home Business
Organization is imperative when starting any business. Some say that a well funded business has the best chance to sustain losses until it's profitable. However...
Barbell Military Press Exercise
An explanation of the Barbell Military Press exercise
Doing More With Less
In this curent business environment we are asked to do more, faster and better all the time. And in order to do that we need to invest in ourselves by setting u...
Practice, Practice, Practice
It may sound silly but the key to self-confidence and building more self-esteem is through practice. Practice what it is you want to feel more confident about ...
Voters are to Blame for Bad Politics
The politics of running for and holding elective office is influenced too much by the politics of power, influence, and money. But whose fault is it that such a...
|
Print this page