|
Author: Laurie Winslow Article source: http://www.jobpostcanada.com/. Used with author's permission.
If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
If you are able to achieve credibility then you will be miles ahead of your competition. So many websites are missing this vital element of doing business. A fancy website with bells and whistles is nothing if it cannot make a sale. I will show you 10 simple things that you can do on your site to establish credibility.
10 Credibility Tips:
1. Be consistent in everything you do and say on your website. If you change your policies all the time people will mistrust you. State your values and policies clearly on your website.
2. Put your customer first. This is done by writing specific text geared toward your customers about satisfaction guarantee, refund policies, frequently asked questions, and any other pertinent information. Tell them why they should buy from you and not someone else. What do you have to offer that the others do not.
3. Only offer high quality products and services. You do not want to sell substandard items as although you might make an immediate sale you will not gain repeat business. Repeat business is the key to profits. Offer guarantees and refunds.
4. When advertising state the truth. Do not embellish and make claims that are false. If your customer is not satisfied at the end of the sale because of overstated claims you will loose trust and future business.
5. Use testimonials. Contact past customers and ask for their opinion and post it on your site. Testimonials add validity to your products and make it easier to justify the purchase.
6. Establish yourself as an expert in your field. One way to do this is to add a discussion board on your site and be a regular contributor. Another is to post articles weekly on your site related to your topic.
7. Make your presence known. Create your own ezine and offer valuable tips, articles and insights into the topic your website specializes in. This gives people free valuable information, and will keep your business in their mind so when they need another product they will think of you.
8. Make sure you have prompt delivery of your products. People who make purchases do not want to wait long their items. If you are selling a digital product offer immediate download. If you are shipping an item get it in the mail within a day or two. You can even offer different shipping methods- its all about customer service.
9. Make sure your site has contact information. Include a valid email address, and/ or a contact form, business address, and phone number on your site so if your customer has questions or concerns they can contact you. Make sure you respond back in a timely manner.
10. Include an about me page. Tell them about yourself and how you got into the business. Include pictures. This humanizes you and makes the potential customer feel more at ease in purchasing from you.
Remember strong credibility takes a long time to be developed. It can take seconds to destroyed. Be honest, personable and put the customer first. By following these 10 ideas above you will beat out your competition and on your way to having a successful business. Laurie Winslow is the owner/ webmaster of http://www.internetmoose.com, a website business dedicated to helping other online internet businesses succeed by offering free webmaster tools, articles, wholesale directories, auction tips, ebooks, and software.
Leadership Attributes for Business Success
Business success is essentially the result of successful leadership. Contrary to the popular myth, leaders are not just born. Leadership skills can be learnt an...
Eight Ways to Divorce Proof Your Marriage
All around, women are waging campaigns more extensive than the Battle of Normandy trying to obtain a mate: they take in all the literature, participate in semin...
Spyware : An Internet Plague
Once downloaded, spyware can affect your computer's performance. It may slow it down or cause more pop ups.
Want to Work for Yourself? Those Dream Jobs Dont Just Happen, Theyre Created
Despite all the emphasis on growth in the "job sector" I am continually amazed at just how many fascinating alternatives there are to the whole 9-to-5 schtick. ...
Relationship Arguments - 7 Ways to Heal Past Hurts
Bringing up the past in a relationship can be damaging, especially during an argument. At the same time, there are occasions when it is necessary for the healt...
Stop Trying To Sell Your eBooks
Ebook authors sometimes find it difficult to sell their products online. This article explains they need to think differently about what they are doing and take...
Overwhelmed By Student Loan Debt? Consider a Consolidate Student Loan
A consolidate student loan is the perfect solution for people who need help managing their debt. If you have several different loan payments but want to make on...
What is Happiness and How to Achieve It?
True happiness is such a rare commodity that the whole of the world is continuously seeking it and failing to find it. All the people, who we consider to be the...
7 Explosive Strategies to Maximize Your Google AdWords Campaigns
If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium. In fact, ...
Pretend Interest and Apathy... What To Do About Them!
According to Merriam-Webster's dictionary "apathy is defined as the following: lack of emotion; lack of interest; indifference". Wow, that's pretty depressing. ...
3 Simple Changes In How You Eat That Will Make Dramatic Results In Your Ability To Burn Fat:
1. Increase your water intake to at least 1 gallon of Plain, fresh water per day. Start your day with a full gallon jug, and just make sure you sip on it all da...
Key Words to Build Traffic
Using Key Words in your off site text advertising to build traffic with search engines. SEO for your signature and links beyond your own website.
The Joys of Being Healthy
It is amazing to be able to say I am a whole, happy, healthy, loving woman. I was sick for the first 40 years of my life. Like millions of other human beings I...
How to Get Credit Reporting Agencies to Help You
The process of clearing credit can be laborious and frustrating. Understanding your rights empowers you and saves you time and effort. By employing the followin...
Handling the Dreaded Why Did You Leave? Question
If you left your last job under less-than-ideal circumstances, you probably dread the "Why did you leave?" question that almost always comes up at job interview...
Dieting, Scams and Losing Weight
A look at some of the most common fraudulent diet claims you'll find with scam diet products and plans.
Native American Indian Art Wood Carvings of the Pacific Northwest
Overview of the magnificent Native American Indian art wood carvings of the Pacific Northwest region.
What Do the Core and the Golf Swing Have in Common?
The swing centers around a part of your body, the core. Learn about the connection and how it is so important to improving your swing.
Customer Retention with a Personal Touch
As an organization grows, customer contact can fall by the wayside. To better retain customers, start a formatted customer-contact plan to keep those profitabl...
If You Package It, Will She Buy?
Women make or influence 85% of the purchasing decisions in
today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, jus...
Discover the Hidden Power of Self Motivation
Many studies have been done to research the effects of motivation
and mental health. As the implications of helping those with
negative self-esteem, depression ...
The Essential Christmas Web-store Makeover
Ten great tips to turn online holiday shoppers into eager
buyers - and satisfied customers. Following these tips will definitely improve your online credibilit...
A Beginners Guide to Poker Chips
Poker is one game that has influenced almost whole of the United States of America. The influence of this table game can be seen in any nook and corner of the c...
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2
Here are a few little hints that might let you know, in advance, that the "special report" or "secret information" you are being offered to "build" your website...
|
Print this page