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You've enlisted some of the traditional marketing
methods to sell your services: you received some
publicity in your local paper; your website is up and
running; and you're listed in the Yellow Pages. So
why isn't the phone ringing off the hook? Maybe
you're marketing strategies need to get more creative!
Creative marketing will allow you to attract new
clients, as well as remind past clients that you're still
around. You'll also stand out from the other
professionals in your field: creative marketing gets
you noticed, enticing people to want to know more about
you! And the beauty of creative marketing is that
there is no one right way to do it. Methods that
work -- and feel comfortable -- for you might not
work for others.
Here are a few ideas to get your creative juices
flowing:
Staying In Touch
Rather than relying solely on the phone to stay in
touch, utilize mail and e-mail. It's fast, easy, and tells
your clients that you took the extra time to think of
them.
Send birthday cards on your clients' birthdays, or
better yet, send an anniversary card to celebrate the
date when you first worked with a client.
Another great option is to send postcards or
newsletters filled with tips. This establishes you as
an expert in your field. Be sure to include an update
of your current services or any special offers you
have.
Give-Aways that Work
Everyone loves a little gift now and then. Promotional
give-aways can boost your business by showing
appreciation and offering a reminder that you're ready
to help.
Steer clear of pens, notepads, and keychains. Your
clients have enough of those. Brainstorm with friends
and your local advertising specialties representative
to find affordable, unique ideas that represent you
and your business. (Look in the Yellow Pages under "Advertising Promotional
Products" for companies near you.)
For
example, at Time to Organize,
my company found an affordable, colorful travel alarm
clock that can double as a desk clock. Imprinted with
my logo and website address, it's a gift that was
useful to my clients and beneficial to my business.
Remember that memorable and useful items are most
appreciated.
Getting Visibility
Try to draw a little attention wherever you go.
Depending upon how shy (or flamboyant) you are,
you might try something as simple as wearing your
nametag in public to driving around town with
magnetic signs attached to your vehicle that tout your services. Don't be shy about
tooting your own
horn. If you tend to downplay your strengths, fearing
you'll sound brazen, squash that feeling now! As a
small-business owner, you don't have a marketing
department, so you must be your own loudest advocate!
Making others aware of your products and services is
NOT bragging.
I hope these ideas jump start your creative thought
process. I would love to hear from YOU about your
creative marketing strategies. What worked best?
What bombed? Happy thinking...
Copyright 2005 Time to Organize. All rights reserved.
Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self
Promotion," is a professional organizer and marketing specialist. She helps small
business owners make their marketing dreams come true. Sign up today at
http://www.time2organize.net to receive your FREE monthly subscription.
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