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Author: Heather Hess Article source: http://www.internetbasedmoms.com/. Used with author's permission.
Okay, so you're working from home and you need a way to effectively market your products or business. Likely, you don't have much money to really put into an ad campaign and besides, it gets so hard to find a really good, unique ad campaign to stick with. So what are your best choices? How can you stretch your dollar the farthest and still get the most bang for that buck? It's time to get creative. Creativity will help you work more effectively, build your business and increase your income fast.
So where do we start?
There are many ways to creatively market your business. We've simply chosen a few to highlight that have worked for us. Hopefully reading through our successful tools will help you get your own creative juices flowing.
Put your business name and/or website on your checks. Most banks offer the space on your address label to accommodate this. Next time you order checks, simply add the new information below your name and address. Voila. Done.
Add a business card to all outgoing mail (checks you write, etc). We wouldn't suggest sending a business card with Grandma's birthday card, but definitely add one in the next check you write to your garbage collector. No doubt, he's probably looking for another type of job! We even found a place where you can get free business cards - click here).
Be a walking billboard - wear a t-shirt advertising what you do! Does your company not offer them? No problem. You can design you own, or try ours out. Just imagine next time you're out shopping for shoes, wearing our t-shirt. Who knew shoe shopping could actually promote your business?
Look into ad swaps and link exchanges. The WAHM community is ever growing, and we all love to help each other out. We advertise our site on their site, and they advertise their site on ours. It's simple. Oh yeah, and free!
Find cheap advertising. Just because something is cheap doesn't mean it's low in value. Find low cost advertisements and take advantage. Perhaps you can find a newsletter ad to buy. Not only will it be seen by all the subscribers, it will be seen by many, many web searchers if it's a newsletter that gets archived (we archive ours! Click here). Often, newsletters are archived for a year or more. What better way to spend those ad bucks for an online ad?
Combine your efforts. Do you know a WAHM who is in your same business, or in one that compliments yours? Work together. If you're both in the home party business, throw a combined party. If you are both in the same business, split the cost of an ad and then split the leads. It's good to have friends in the WAHM business! Don't know anyone? Introduce yourself to all the WAHMs on our message boards!
See how easy all of this is? Just reading through this probably got your wheels turning. Get a notepad and jot down ideas as they come to you. And feel free to share any really cool ideas with us! We'd love to pass the assistance on to our readers.
Good luck with your home businesses! About the author:
Heather is the founder of http://www.WAHMWannabe.com, the one-stop online WAHM shop. WAHMWannabe offers home business comparison, business tools, work-at-home related articles, a unique WAHM marketplace, message boards, and a whole lot more. Be sure to stop by and check out what's new, as WAHM resources are added constantly!
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