|
Author: Tino Buntic Article source: http://www.thewebtrafficco.com/. Used with author's permission.
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small differences in the product that ultimately influence your decision.
Let's say you walk into a grocery store to buy a soda. Although there may be dozens of sodas to choose from you'll most likely reach for a familiar brand such as Coca-Cola or Pepsi. The reason? You are familiar with these brands and trust them. You recognize the company name and logo and you choose these products based on your familiarity.
With that in mind, here are some suggestions for a new company trying to build a brand, a company name, and a logo:
1. Choose a company name that is easily remembered, short, and pronouncable. You want to make it as easy as possible for people to remeber you. A long name such as "Industrial Widget Manufacturing and Distribution Company" isn't as memorable as memorable as a short and snappy company name such as "Widget Enterprises." When people remember you they become familiar with you and will likely choose you over a competitor.
2. Be different with your logo. Don't use the same unimaginative symbols that almost everybody else uses. For example, if your logo is a globe be assured that you won't be remembered. There are thousands, if not millions, of companies that use an image of a globe in their logo. Try something different. Try using animals, such as monkeys. If you look at my business website, www.trade-pals.com, you'll see that my logo is two monkeys in business suits. This image stands out and is memorable. And I'm not competing with other businesses for a memorable logo because there are no other business websites that use images of monkeys in their logos.
3. Don't use a hard to spell name. This is the easiest way for people searching for your business not to be able to find you. For example, "Wojtiecz & Boerschevsky Insurance" would be an example of a North American insurance brokerage with two principals using their European last names in their company name. North American won't be able to look up your company because they won't be able to spell it. Instead, how about something like, "Insurance Hub of Chicago"? This won't be misspelled and anybody searching for you will find you.
Be creative, be memorable, and be recognizable and you will be on your way to creating a great brand for your business. Tino Buntic is the creator of http://www.trade-pals.com. His unique love of monkeys drove him to create a logo with two monkeys in business suits in his company logo.
3 Sides To I Already Submitted My Resume
Candidates who submit their resumes online to job boards, or what they believe to be direct to hiring authorities, run the risk of three common problems. These ...
Emergency Bread: Can you Bake Bread Without an Oven?
What would you eat if you were stranded without power? It could happen; it does happen. A natural disaster, a breakdown in the delivery system as the Northeas...
Time Management - Honor Your Time and Energy
How much time do you waste each week on meaningless things that drain you rather than fulfill you? Wouldn't you rather live another way? Learn how to manage y...
Replacement Sofa Slipcovers Can Instantly Give Your Home A Fresh New Image
Giving you home an instant makeover can be as simple are replacing your sofa slipcovers. The beauty of furniture slipcovers is that they can be changed wheneve...
Why Online Business - The Harsh Reminder Why Online Business Is For You
Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial f...
8 Proven Weight Loss Tips
These are proven tricks to keep your weight steady or to aid you in losing those unwanted pounds.
Fears Behind False Fashion
How to save money money by designing your own label. Designer gear is about keeping up with the Jones's.
Five Secrets to Becoming the Perfect Employee That Everyone Wants – Part One
Learn the techniques to becoming the employee that gets the promotions, the raises, the choice assignments.
Three Key Behaviors That Determine Our Success
Whenever you see someone you define successful, you will
almost always see three key behaviors that they have learned
to accomplish: listening, choice, and inn...
Weight Loss Pills: Miracle Drugs or Money Wasters?
There are many different types of weight loss pills on the market today. This article discusses precautions that should be considered before taking any weight ...
Achieve Your Goals By Doing Something About Them
The title of this article sounds simplistic but it is amazing how often people (including me) sit staring at a problem like mounting paperwork and become so dep...
Why Do We Cheat On Our Diets?
If only we could solve this question, the world (for many) would be a better place! Well, the reality is that there are real answers to this question that will ...
With The World Such A Huge Place, How Do I Get My Company Noticed?
Ever feel like a cog in the wheel? Ever wonder if anyone has heard about your company? To succed you must get noticed! Change the way you brand and print your m...
Acting Tip: Acting Resumes, Cover Letters, and Headshots, Oh My!
Amy's suggestions for creating a great cover letter and resume for actors. Break a leg!
Wedding Anniversary Symbols
Most people know that couples celebrate a Golden Wedding Anniversary after 50 years of marriage. But what is the anniversary for 5 years or 35?
Defend Your Dog and Stop that Hurting Paw!
They look tough as nails, but the truth is your dog's paws can be host to some pretty painful conditions. Here's how to keep him up and running.
Viruses and Worms: The Problems and Their Solutions
Both viruses and worms are big problems for all internet users. So how do you keep your computer virus free? What's the best antivirus software? Find out here!
How to Find the Right Bridesmaid Dresses for Your Wedding
The kind of bridesmaid dresses you select for your bridal attendants depends on the type of wedding you're having, as well as your budget.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion. We think we will make more mo...
Moving Beyond Grief and Loss
Tips and strategies for effectively coping with grief and loss.
Your One-Day, Ten-Step Strategic Plan
You don't have to kill a tree or shut down the office for a week to create a successful strategic plan. In fact, you can create a successful plan for your busin...
Purposeful Places
From time to time you may find you have drifted far from your Life Purpose. Sometimes life knocks you for a loop and you find yourself so far off the Purposefu...
Consumer Credit Reports
Understanding the basics of consumer credit reporting, credit bureaus, and how credit reporting can effect the debt collection process.
Pay-Per-Click Search Engines: A Really Bad Investment
What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! T...
|
Print this page