Writing Online In Two Syllables or Less One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.
Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)
Prevent Procrastination With Positive Pressure When writing copy, use scarcity and add a sense of urgency. As Jim Rohn once said, "Without a sense of urgency, desire loses it value." But NEVER use underhanded tactics, and NEVER make it so blatantly obvious.
The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.
How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be:
Headlines That Pull, Persuade and Propel! When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.
Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
Traffics Nice... But Whos Driving? In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.
How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition
Welcome Informed Criticism of Your Work Be open to and welcome informed criticism of your copy, while at the same time sticking to what you feel is right. It's not always an easy balancing act!
Dont Be Satisfied With Your First Draft Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.
Four Things Every Web Site Headline Must Do Homepage headlines are not easy...they have to fulfil multiple purposes and please a wide variety of people. That said, don't give up...because your home page headline is arguably the most important piece of writing on your site.
3 Ways to Increase Conversion Rates While web sites and direct mail packages may seem to be utterly different in almost every way...they share some common needs when it comes to copywriting. In a nutshell, with both media, the copywriter needs to drive action.
Debt Consolidation: Do It Yourself Debt consolidation is a big business, especially on the internet. Companies advertise offering to "lower your payments by 50%" and claim to be nonprofits, givin...
Its Not What You Think My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving "under the surface" of what is going on...
The F-Word I'd like to invite you to consider a powerful concept. This
concept is essential--we must learn how to master it if we
want to experience the levels of joy, h...
Hot List-Building Tips This article provides you with 3 hot tips for building your opt-in email list.
Prevent Mildew in Your Home Don't let mildew buildup damage your walls, clothes, or health. Prevent it from starting and keep it from growing by following a few basic suggestions.
Beware the Shopping Mall Monster Like me, you've probably been offered a fair old number of these by now... and, if you're like most people, chances are you maybe own at least one or two. They ...
A Real Estate Primer A beginner's guide to real estate investing with a focus on the various real estate investing strategies and how to get started.
Tracking Your Articles Properly Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too m...
MLM Leads and MLM Marketing Programs As you may know by now that mlm marketing programs are the hottest and biggest money maker out there.Also you may know that is hard to find mlm leads.
Online MLM Business Is Booming! That's right... Online MLM Business is Booming. Check out this article to learn why and how to profit from from it.
Exclusively Pumping Breast Milk: Why Women Do It More and more women are making the decision to exclusively pump breast milk when breastfeeding has not worked out as expected. Why do they make this choice and...
How to Decorate Spaces for People When it comes to decorating your home, forget about the empty, lifeless rooms you see in magazines and books. Instead, you should concentrate on designing all o...
How to Get a Knock Out Website! Setting up an online business involves creating a well-planned company website to promote your Internet sales as well as your offline business. So the key task ...
The Benefits of Yoga for Your Body and Your Mind There are so many incredible benefits to doing yoga. Not only does it improve your physical self, but it also improves mind and spirit health. Read more...
Packing Material Thats Cheap! Shipping materials can be expensive! Even the styrofoam "peanuts" can cost a great deal. Here's a great idea for packing paterial that is bio-digradable, eas...
Spicy Garlic Shrimp Thanks to the heart-healthy garlic and olive oil and the cayenne pepper in this recipe, it is a great, healthy recipe that works well as an appetizer or a main ...
