The Lost Art Of Fundamental Copywriting What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marke...
Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a s...
“Super Adjectives” Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordina...
Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...
Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of ...
How to Write Adverts that Forces People to Respond Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" ...
3 Steps To Better Sales Copywriting Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You're nothing more than a salesperson. There's an old saying in the "business" that, "a...
Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole th...
Does Your Copy Look Fake To the Search Engines? From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keywor...
Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) How do you grab a prospect's attention in your printed materials or on your
website? You must use headlines that appeal to those prospects. Here are 8 tips to make sure your headlines get the message across (and keep the prospects reading).
Your Article Headlines will Make or Break Your Business Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.
5 Deadly Copywriting Mistakes That Kill Sales Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.
Copywriting: Drafting Rules for Professionals As a professional contractor with who wears many hats, you owe it to yourself and your clients to be as organized as possible. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time.
Be That Copywriter Everyone Wants to Work With One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.
Health and Fitness: A Huge Industry in Need of Writers Billions are spent on health and fitness every year. As a writer or copywriter with an interest in medicine, alternative therapies or fitness and diet topics, you should be able to find all the work you'll ever want.
The Secret to Web Copywriting Gurudom You've got to be fresh, fun, and above all, STICKY, if you want to be more than just a flash in the pan in the world of web copywriting gurudom.
Plug in Your Systems for Success Why is it that so many of us who work diligently and ethically rarely achieve our objectives? And, why is it that those who-seemingly-work half as hard and hal...
Positive Dog Training Methods Positive dog training methods, which are techniques causing dogs no pain, are becoming much more widely used. Dog clicker training and other positive approaches...
Motivated By All The Wrong Reasons Are you trying to live a spiritual life but find yourself motivated by all the wrong reasons, such as greed, fame, money, power? Instead of "trying" to be spiri...
What are the Best Acne Treatments? The most common home treatment for acne is twice daily application of a benzoyl peroxide solution such as Neutrogena On-The-Spot. This works by killing bacteria...
Archaeology The field of archaeology received a great boost in the expedition Napoleon took to Egypt. Along the way he was given the treasures of Malta which might have inc...
Recruitment - Do You Know What Youre Looking For? Before you can ask a question or conduct an interview, you
need to be very clear in your own mind - you need to know
exactly what you're looking for.
How Can I Sell More when I Have so Much to Do? That's a question I'm often asked whenever I'm talking to a group of salespeople. I'm sure you can empathize with the feelings behind it. You have new products ...
How Healing The Past Empowers Your Future All or us have psychic wounds and unless we choose to heal them, we will always deny ourselves vast amounts of energy that we could have used to realize a fulle...
Doorstops and Paperweights If cable and satellite TV were suddenly held to the same decency standards as broadcasters, a huge number of their subscribers would pull the plug. Scores of ca...
Procrastination: Hypnosis Can Help You Overcome It Procrastination is more than just a habit - it is a way of life. Anyone with the problem, however, often wishes that they had a different way of life, but just ...
Healthcare Providers -- Its Time for Your Physical Healthcare providers should frequently take the pulse of their sites to see if they are achieving their highest goals. Doing so and making necessary adjustmen...
Yesterdays Project Manager is Todays Project Engineer The rapid growth of technology, greater exposure to knowledge, higher levels of awareness are making the young project engineer act more and more like a project...
