Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting...
Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that SELLS!
The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...
Copywriting and Your Five Senses In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...
Keeping It Real: The Only Copywriting Trick That Works Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...
Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and k...
Five Keys To Leaner and Meaner Copywriting Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let the...
Better Copy: The Interview is the Key Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to cr...
Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing y...
Cleaning Up Your Copy When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...
Finding Your Clients Business Problem Leads to Better Copy WHAT'S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client's business problem. What IS your client's business proble...
9 Tips for Great Design of Your Marketing Materials 1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...
Are You Asking the Right Questions in Your Copy? It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...
Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...
Art Of Writing Profitable Classified Ads The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to t...
Engage Your Customer – Write About Benefits If you've ever sat down to write a sales letter and wondered how you're going to grab your reader's attention, or you've ever gone 'round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.
Writing Benefit-Driven Web Copy – 4 Steps to More Sales You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)
Success: 11 Universal Laws to Get You There Many people never even get started on the road to success because they have convinced themselves that the task is too big. This is a myth that stops many people...
The Foundational Laws of Spiritual Physics Ever wondered how the spiritual world works? Take a look at this article and see if these insights don't offer some inspiration and food for thought.
Spending Time With Your Child The term "spending time with your child" gets tossed out there fairly casually. We hear it so often that after awhile we may not take it as seriously as we shou...
Leather Work Tips Leather work can be fun and profitable. Here's how to get the low down on your basic tools and best type of leather to use, depending on the job.
Connecticut Real Estate – Pleasant Northeastern Escape Connecticut is close to all the major attractions in the Northeast, but has much to offer on its own. If you're looking for a little peace in the Northeast, Con...
How to Market with Niche Auction Sites Online auctions are big business. But they can be big headaches. During the past year, trading in online commerce was valued at $60 billion, according to *Busi...
Omega 3s: Using Our Heads to Nourish Our Brains This article first appeared in the Zone-Net Newsletter in May 2005 and is the sole propert of Zone Net inc.
Find out how long-chain omega-3 fatty acids from fis...
The Logic Of Females - Or Lack There Of What makes a female tick? Why do they show such erratic behavior and why can men not understand their way of thinking?
Are You Really Living Your Life Today! Yesterday I was but a child, looking. Looking ahead at a world of wonder. Everything was always ahead of me. All my dreams. All of my hopes. All my ambitions.
Network Marketing Offers – Which One Should You Pick? Network Marketing is awesome! It's a powerful 75-billion-dollar-a-year industry, practiced all over the world! The problem is, there are so many offers out ther...
Where Do You Cast? When you go fly fishing you cast your bait way down the river and let it float. Do you give God your anxieties and let them float away and realize He is in con...
