Writing Effective Sales Copy Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.
Some Important Tips On Proposals And Price Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I see it all the ...
Dissolving Buyer Scepticisim ... A Lesson In Copywriting When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not g...
Business Writing: When Not To Be Professional It's time to write your next ad or brochure. Maybe some web content. You'd better think twice before trying to write like a "professional."
Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?
10 Things You Should Expect From Your IT Copywriter In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.
How To Write Headlines That Get Attention The difference between a good headline and a bad headline is the difference between success and failure in advertising. An ad for an ad.
How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. T...
A Writers Secrets Writers have secrets that can improve their writing.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.
On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did have an "expert's assessment and statement" regarding copying and stealing art styles and techniques.
10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...
Designing for a Non-English Audience Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point of view when I initially began managing DTP projects in different languages.
Writing Tips for Your Website Now that your website is up and running, it's time to add
content. Fresh content will make your site interesting and
keep people (and search engine crawlers) coming back.
Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says,...
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous ve...
How Can Qualifications Help Your Proof Reading Career? For those who are looking for a career as a proofreader, it is important to have the right qualifications. Here are some of the basic qualifications that you wi...
Creativity Stereotypes – Are They Holding You Back? I believe one of the things that prevent people from fully
realizing their creative potential is the idea of stereotypes.
They think they cannot be creative b...
The Secret Weapon of Successful Web Marketing Is Before you can earn a prospect's business, you have to earn their trust. Fortunately, there's a new and extremely powerful tool in town that will help you do i...
Beach Body Abs With the return of warm weather in the spring, thoughts can never be too far behind of the approaching summer and the many wonderful outdoor activities that we'...
Satellite Phones: Essential for the Marine Industry With more offshore fishing boats taking customers further out into the
deep blue ocean in search of Billfish, Tunas and others, satellite phones
are quickly b...
Making Money with Affiliate Programs – Part I If you have a website and you are not involved in any of the
thousands of affiliate programs available on the Internet, you
are loosing great opportunities to...
A Quick Course in Creativity This quick course in creativity is designed to give you a platform to stand on as we look at the various ways you can handle home, social and workplace situatio...
The Power of Expectations and Thought Energy Thoughts are the currency with which you exchange energy with the universe. Thoughts have the power to heal and the power to cause harm.
ADHD and Play On a quest to spend quality time with your ADHD child, but find that to be a monumental challenge? This article will provide tips to making play time a pleasur...
How Playing Short will Save You Strokes What you should get out of this lesson is that short is usually better regarding approach shots, and I'm going to explain a few reasons why I believe this to be...
Smelter Closures In America Hurt Our Industrial Output The United States is losing its industrial capacity quite rapidly. Some environmentalists call these "old industries" and say we do not need them anymore; that ...
Succeed with a Positive Mental Attitude "Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude." - Thomas Je...
Elite Positioning Brings Higher Profits With elite positioning, you are not any old accountant,
cabinetmaker, software maker or fitness trainer. You
deliver superiority or exclusivity and therefore c...
Sorry Dr Maslow, I Think You Got It Wrong Abraham Maslow's Hiearchy of Needs has been quite rightly accepted as a model for understanding human motivation. However, I believe when it comes to the positi...
Bankruptcy – is This Your only Way Out? Today, bankruptcy is a tool that can legally help your business to survive or allow you to discharge the debts of your business.
Are your business debts overwhe...
Build Your Own Dream House! How to Build Your Own Dream House -- or any size house you think is just right for you! You can save Thousands, sometimes Millions, depending on how large or s...
Christmas Gifts For Dog Lovers Buying a Christmas gift for a dog often means buying toys or a toy. But care is needed; not all toys are safe for all digs. here are a few tips for buying dog ...
