22 Questions to Ask Before You Write a Single Word To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.
Use Grammar as a Marketing Weapon If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You're writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.
How to Be a Freelancer in Demand: Become a Busy Clients Best Friend What is the one thing that almost all good clients have in common? How can you use this to delight your clients and keep them coming back for more? It's surprisingly simple and surprisingly effective.
Are Your Keywords Making You Sound Dumber Than You Really Are? Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO champs and more astute copywriters will take home first and second prize for Most Correct Answers.
Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection Ever click on a web page, and instead of reading it, your brain says, "Blahblahblah"? This means one of two things: 1. Dude, you're burnt, or 2. that guy's copy just didn't cut it.
5 Reasons to Kick Your Ghostwriter to the Curb With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.
Pacing and Leading Your Copywriting Assigments Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.
7 Ways to Turn Visitors into Customers Web users are impatient, ruthless and fickle creatures. It's estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...
Hooks, Lines & Sinkers Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what o...
Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence. When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part...
Copywriting: Content is King Introduction A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written do...
Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words ha...
10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...
How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effe...
Can Anyone Succeed as a Freelance Copywriter? Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...
World Poker Tour -- The Beginning of a Phenomenon World Poker Tour high stakes poker tournaments started a revolution in the way the game is viewed, enjoyed, followed and played. Even though the World Series of...
Meal Planning: Your Ticket to Freedom It's 5:30 p.m. and you're heading home after a long, full day. All of a sudden your mind turns to the daily question, "What's for dinner?"
My Student Credit Card Adventure My own experience with student credit cards. Also, some straightforward advice on how to use your credit card responsibly.
How Good Is a Business Plan To Your Business? No matter what your business is, a business plan can help to focus its direction while providing the information you need to get moving. The most important thi...
Bees Wax; History and Origin Where does it come from? How do you make it? What types are there? What is the ancient history behind this sought after substance?
5 Things Your Credit Card Company Keeps Quiet About Credit Cards can bankrupt you if you let them run away from you. The various Credit Cards companies are in it for profit so they will not generally alert you to...
Mens Facial Hair Styling It's not enough just to let nature take its course. So if you're thinking of growing a moustache or beard, or even a soul spot, you want to read this brief guid...
John Roberts – Supreme Court Nominee President Bush's selection of the Hon. John Roberts is an interesting choice. The betting, and there had been betting, was on a minority or female candidate. In...
Bad Breath and Gingivitis Does this sound familiar to you? My dentist and hygienist mentioned that I had irritated gums as they cleaned my teeth. This is a symptom of gingivitis. Gingiv...
Great Games for Your Halloween Party If you're having a Halloween party you need to play some games! Whether it's to fill the time before the food is ready or to keep the kids occupied before thei...
Warning: The Truth About Having a Web Site! If you don't have a web site yet, are thinking of slapping one up or have one that simply isn't producing, this Warning is for you!
Tie-In With Others To Maximize Your Business Leverage Many businesses today fall behind because they fail to use all the leverage that is available to them. Leverage simply means being able to do more with less. On...
Weight Loss Success These calorie cutting tricks will help with the success of your weight loss diet plan.
Doing Your Market Research Online Success on the internet depends a lot on what you know about your target market before starting! If you want to make money on the 'net, you've got to be prepare...
Mind Mapping Your Journal Entries Clustering, also called Mind Mapping, is a great way to save
space and time when you journal. For those of you that
aren't familiar with Mind Mapping, you can ...
Dietary Weapons of Mass Distraction (WMD) As hoards of low-carb proponents invade the nutritional landscape, the increasingly tired low-fat guard seems to be giving way before their steady march and dru...
Dont Just Sit There, Write A Newsletter Article Need traffic? Write an article. Need sales? Write an article. Need Your Name branded? Write an article. Writing newsletter articles can do all of these and more...
Sales Proposals - How to Write Proposals That Sell Learning how to write effective sales proposals can be critical to your success, especially if you sell a complex product or one that involves the delivery of p...
Fear of Success? Fear of Failure? Fear of success/failure are two sides of the same experience. Both results offer opportunities for self-discovery and change. Developing the clarity to know who...
