Copying Content - Still Valuable, or A Thing of The Past? Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?
How To Write An Effective Ad How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?
Copywriting Secrets Of Indias Mystics Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here's what happened…
13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
Its the Headline, Stupid! - Writing Powerful Headlines You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.
Can Honest Copywriting Succeed? Honest copy is more effective than "hype copy" if it treats the reader as
intelligent. Readers will believe honesty but see through hype. And yet,
a good honest marketing piece can be just as captivating as hype, with
none of the negative baggage.
Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.
Grammatical Mistakes DONT Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
11 Things You MUST Know Before Hiring a Copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
10 Keys to Copy That Sells! Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
When Panic Attacks Writers If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.
How to Negotiate Rates with a Freelance Copywriting Expert Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!
5 Ways to Instantly Improve Your Copy Here's a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.
Deciding What Voice to Use in Copy It's how people feel not what they think or know that controls their buying behavior. It's not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.
Aromatherapy Candles - How to Select the Right Scent Feel sad, tired, or a little bit stressed? Something as simple as an aromatherapy candle could help you relax and feel happier. But not all scented candles have...
Day Trading Basics A means to survive, an avenue to progress and vista to exchange thoughts, ideas and feelings… 'Trading' is perhaps as old as human existence on earth. It all be...
Boost Self Confidence Through Hypnotherapy What is self confidence and how do you get it? A positive sense of self confidence is more than just believing in you. Self confidence means that you have a res...
Chimborazo: Learning Spanish At 20,600 Feet What's the furthest point on earth from its center? The summit of Everest? Nope. You have to go to South America for this one, to the top of Mount Chimborazo, i...
Where to Find the Best Price on an Elliptical? If you are shopping for your own elliptical trainer, chances are your first question is "Where can I find the best price?" While you will certainly be able to ...
A Day in the Life of a LASIK Procedure LASIK is an acronym for laser assisted in situ keratomileusis, I am completely satisfied with my entire experience, and highly recommend it to any potential ca...
How to Build a Website that Get Free Traffic How to get FREE traffic and vistors to your website without spending advertising cost? The answer is to get search engine ranking. But how to get your keywords ...
Eating Healthy Myths Destroyed All Refined Carbohydrates are Hazardous to Your Health. The average American eats over 300 pounds of sugars each year. Most of this is because of all the sugar ...
Tackle, Tackle Being a mother to 2 boys, Marsha writes about her 'desire' to have a girl to call her own and her problems in finding presents for little girls. Not only that, ...
Zambia... What an Amazing Country! Peace, stability and friendliness describe Zambia, Africa's peace haven. It is a country incredibly endowed with natural resources, the heritage of a natural sa...
