|
Author: Dina Giolitto Article source: http://www.magnet4web.com/. Used with author's permission.
So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article?
A friend of mine recently suggested that I write more articles about copywriting. Not such a bad idea, being a copywriter and all. But here's a thought: if all you ever write about is writing, where is the proof that you can actually write? At some point, your prospects WILL ask for samples of work for their specific niches; that is, if you plan to serve clients, and I'm sure you do as that's what a "freelance copywriter" does for a living!
To the copywriter especially, article marketing is a beautiful thing. Why? It allows you to target any audience in any category that YOU choose.
Let's say someone out there in the great beyond is perusing a vegetable garden website... and this person also has some vague plans to create a gardening website of his own. YOU want to be a gardening writer. Now, if your gardening article is placed the aforementioned garden website, along with a bio that describes you as a gardening writer, guess what? Good old Broccoli Rob is probably checking out your work. If he likes what he sees, you've got yourself one paid garden writing project! Brilliant.
Another example. You're a pet person. You'd love to write web copy about dogs, cats, gerbils... any and all of God's creatures. But, uh-oh, you have no *official* experience! So what? Start writing, my friend. The assignment: one web article about How to Paper Train Your Puppy. In your bio, give a brief summary of your copywriting experience and throw in a line about how you're a pet writer. Pretty soon, what do you know... the Westminster Dog Show people are knocking on your door asking for an E-book about dogs. Way to go, pet writer!
Don't forget the context in which your web articles appear. YOU see the articles as they exist on a submission website. But the reader has an entirely different perspective! Imagine your article in all its shining glory on the delivery page. What's that bio say? Who are you and why would these people want to call you for a paid assignment? You must tell them in your article!
Still convinced you want to write about copywriting and copywriting alone? Okay, but keep this in mind: nine times out of ten, the folks who are interested in reading articles about copywriting are looking to become copywriters themselves.
You can offer them some free advice if you think it will help just to get your name out there. But, don't expect huge contracted jobs to come from "writing about writing." As the Copywriting Guru, you darn well better have some revenue-generating product to pitch on your own website. Think copywriting tips, templates and tools that would-be writers might want to purchase from YOU, the expert!
Article marketing is every writer's dream come true. It's the chance to mold yourself into something hugely successful on the web... and that something can be whatever you want. Just think of the hundreds of different markets out there waiting for you to bestow your expert copywriting talents upon them. Okay, now stop thinking... and start WRITING!
Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing, and more.
A Seamless Front End To Constant Follow-up Systemizing the sales process from the first contact throughout the relationship increases the probability of making the sale while decreasing the impact of com...
Aromatherapy : A Scent Away for Great Relationships Is it possible that a scent can make you more mellow and increase dramatically the relation with you and your mate? Can you calm the kids down instantly? Do y...
Eat Right For A Healthy Life Our diet is an essential factor for the formation of our body. It is clearly mentioned in an Ayurvedic classic 'Charak Samhita' that consuming improper diet in ...
Discover the Best Home Mortgage Rates There are many people out there today that are looking to buy either their first home or their dream home. But in order for most people to do this, they need t...
Stafford Loan Consolidation A Stafford Loan, which can help to finance your way through a college or university
The Seven Deadly Roadblocks to Success When traveling down the road it is always good to beware of roadblocks! You don't want to crash and burn do you? The same is true in our journey toward success....
A Brief History of Japanese Daruma Dolls Daruma dolls from Japan have an ancient and mystical past. This article originates from the website, dollsofjapan.co.uk, an online resource dedicated to Japanes...
GPS Pet Tracking If you have a dog or cat that is an escape artist with cross-country travel on its mind, you might want to consider a GPS pet--tracking device.
Potty Training Caveats- Dont Start Too Soon A list of reasons to wait till your child is ready...
Tips on Using a Hair Iron 7 tips for effective and safe use of a hair iron for a straight hair...
Vacation Rental Checklist Vacation rentals are perfect choice for you to experience local lifestyle if you plan to stay in the same place for about a week.
5 Tips to Help You Identify WHO To Market To If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. But for many small business owners...
Avoiding Negative People You`ve all heard the importance of having a positive attitude while trying to achieve your bodybuilding goals. However, negative people can bring your positive...
Predictions for 2010 2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the worl...
Play Better Longer - Peak Performance For Golf! Since countless PGA professionals have proven the benefit of strength and conditioning, the demand for golf fitness trainers and training programs has increased...
Basics to Search Engine Optimization Search Engine Optimization popularly known as SEO. SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of...
How to Start a Paper Shredding Business Paper Shredding Business Opportunities are blossoming up everywhere because in recent years, privacy concerns and new policies have forced companies all over th...
10 Important Marketing Tips Each of these Ten Marketing Tips is based on a highly effective ...but often overlooked marketing tactic. How many are you using? How many have you overlooked?
Replacement or Retrofit Style Frame? Which is Right for You? Learn the difference between a replacement frame and a retrofit frame when replacing your drafty, old windows.
Sharing Baby Photos Online with Birth Announcements & Baby Photo Album Services This article will give you explore online options for on how to sharing your baby photos and birth announncements online.
Child Separation Anxiety: Does Your Child Have It? If you are a parent, more than likely your child may be having problems with child separation anxiety. Now you can learn more about child separation anxiety an...
The Parable of the Touchstone Here is a parable that illustrates an important success principle. You can be doing everything right, following all the other success principles, but if you mi...
How to Use a Disposable Camera All information about disposable cameras, wedding cameras and underwater cameras
Hoodia Gordonii - The Hoodia Cactus - Whered My Appetite Go? My Experience with Pure Hoodia The Hoodia cactus, or the Hoodia Gordonii plant, has become the latest buzz in the world of weightloss due to it's long history of appetite suppressing qualitie...
|