|
Author: Darrin Coe Article source: http://www.kabish.com/. Used with author's permission.
12/20/04
According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.
Consumers who are actively searching for product or service information do not start where they left off when it comes to multiple searches. If you consider that many people who use the internet are analytic, comparison oriented consumers then you'll understand that many online consumers are going to spend some time developing an array of product/service choices based on price, quality, brand recognition, referral, associated services, and intuition.
Consider that in today's day of franticness and high speed many people either forget small details or have systems in place to deal with small details. Accordingly, unless an online person is an avid "bookmarker" they will do several searches concerning products/services and because they want to 1) not be slowed down by remembering every product or service they come across: and 2) continually be expanding their choice options, they will just by logic and understanding the consumer, almost always start their search with the generic term and work to find the specific product.
Thus, spending some time and resources on generic and general keyword search marketing is a way to key into the thought process of the online consumer just as it is beginning. You need to have your product or service as one of those "initial choice" options as well as being able to be found according to very specific search terms.
The final part is to make sure that your general and generic search terms return very relevant information with an emotional connection. Remember, the online consumer is searching to meet a need or desire; if your website is relevant enough perhaps they'll end their search with you. ************************
Darrin F. Coe, MA holds a masters degree in professional psychology specializing in consumer thinking.
Visit him at http://www.consumer-thinking.com and subscribe to the Darrin Coe Ezine or check out the special report "The Internet Consumer Exposed" at http://www.consumer-thinking.com/exposed1
************************
What is Life Insurance?
Life Insurance is an insurance policy that provides an agreed amount of cover over an agreed term.
Is God Prejudiced?
When we speak of God, we speak of Pure Spirit and not flesh. The definitions of prejudice is only accountable to man and His disbelief in truth and righteousnes...
7 Tips To Improve Your Cash Flow
Cash is King…That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle...
Why Small and Medium-Sized Businesses Should
As the owner or an employee of a small-to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly i...
Anti Trackback and Comment Spam Methods
What are the current anti-spam methods for blogs, their limits and the next methods to be implemented.
10 Tips for Seniors Dating Online
Online senior dating websites will increase as more seniors join the online community. Dating online has some inherent dangers that can be minimized by remember...
You Choose To React or Respond
Each day, we must decide how we will spend our precious 24 hours and deal with all that the world presents to us. We choose how we will be affected by both ever...
Whats Your Zipline?
Are you using the challenges you have faced and overcome to push beyond your limits?
Presentation Skills - Keeping the Blackberries at Bay
The key to successful presentations lies in the ability of the presenter to bond with the audience through the use of proper eye contact. Read more to discover...
Picking Mutual Funds to Outperform the Market
With over 6,000 mutual funds available, it may be tempting to pick funds from a popular star or index rating system. Savvy investors, however, balance multiple ...
After Weight Loss Surgery How is Dietary Fat Absorbed?
Gastric bypass weight loss surgery patients should be concerned about fat intake and fat absorption.
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not...
Last Wish, First Sale
Serendipity sometimes shows up in unexpected places.
Pharmaceutical-Grade Fish Oil In High Doses
Fish Oil may be more important to your health and mental creativity than you realize, especially high doses of Fish Oil.
Transform Your Home for Very Little or No Money at All - 50 Great Money Saving Options
Covers. Centrepieces. Mirrors. Furniture placement. Just some simple and yet effective ideas.
Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other sym...
Differentiate and Dominate
For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message.
5 Amazing Diet Tips for Powerful Weightloss
Before you try starving yourself or turning to diet drugs in order
to lose weight, take some time to research and discover more natural
and safer methods of rea...
Rebirth from the Ashes
"Some people die at twenty-five and aren't buried until they are seventy-five"...
The Source of All Disease
So why is there disease? The very word means that the body is in a state of Diss-Ease. It is certainly not being provided with the optimal conditions that it re...
How Often Each Day Should I Read or Say My Desire Statement?
In short, it's not about how often you do each step of the Law of Attraction formula.
Diet and Fitness – Help from Your Hobbies
Everybody battles with their weight from time to time. It's either too much junk food or not enough exercise. In many cases it is a poor diet and no exercise....
General Information, Caring For & Breeding Silkworms
Silkworms are becoming increasingly popular as a live reptile, amphibian, bird and fish feeder. This article containes the basic information needed to raise and...
Lessons Learned from Successful Entrepreneurs
How most any business can grow and flourish using some of the skills employed by small or one-person endeavor.
|
Print this page